Adobe MAX 2019 Opening Keynote – Accelerating Your Creativity


KEYNOTE BEGINS 9:00 A.M. PST. GINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KEYNOTE BEGINS 9:00 A.M. PST. KE. ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ ♪ [APPLAUSE]>>[APPLAUSE] PLEASE WELCOME TO THE STAGE SHANTANU NARAYEN. ♪ SHANTANU: GOOD MORNING.>>PLEASE WELCOME TO THE STAGE SHANTANU NARAYEN. ♪ SHANTANU: GOODGOOD MORNING. WELCOME TO MAX MORNING. GOOD MORNING. WELCOME TO MAX 2019. WITH 2019. WITH OVER 15,000 OF YOU IN HERE AT L.A. OVER 15,000 OF YOUN MORE WATCHING ONLINE, THANK YOU FOR JOINING US AND HELP YOU — THANK YOU FOR HELPING MAKE MAX A MOVEMENT. [APPLAUSE] AND THOUSANDS MORE WATCHING ONLINE, THANK YOU FOR JOINING US AND HELP YOU — THANK YOU FOR HELPING MAKE MAX A MOVEMENT. [APPLAUSE] MAX IS THE OPPORTUNITY FOR USMAE INSPIRED BY EACH OTHER’S IDEAS, AND TO TAKE CREATIVIT TO CELEBRATE INNOVATION, TO BE INSPIRED BY EACH OTHER’S IDEAS, AND TO TAKEY TO THE NEXT LEVEL. IT IS ABOUT CREATING THEIR FUTURE. IT IS ALSONEXT LEVEL. IT IS ABOUT CREATING THEIR FUTURE. BO ELITEBRATING WHERE WE HAVE BEEN. WE RECENTLY CELEBRATED 20TH ANNIVERSARY OF INDESIGN. [APPLAUSE] IS ALSO ABOUT CELEBRATING WHERE WE HAVE BEEN. WE RECENTLY CELEBRATED 20TH ANNIVERSARY OF INDESIGN. [APPLAUSE] WHILE I LOVE ALL OF OUR PRODUCTS, INDESIGN IS WHILE I LOVE ALL OF OUR PRODUCTS, INDESIGN IS PARTICULARLY SPECIAL TO ME, BECAUSE IT IS A FIRST MAJOR PRODUCT THAT I WORKED ON WHEN I JOINED ADOBE ME, BECAUSE IT IS A FIRST MAJOR PRODUCT THAT I WORKED ON WHEN I JOINED ADOBE OVER 20 YEARS AGO. OUR VISION WAS TO BUILD A NEW O. OUR VISION WAS TO BUILD A NEW PRODUCT WITH A FLEXIBLE ARCHITECTURE, TO MAKE IT THE DESIGN PLATFORM FOR AN ENTIRE GENEPRODUCT WITH A FLEXIBLE ARCHITECTURE, TO MAKE IT THE DESIGN PLATFORM FOR AN ENTIRE GENERATION. AND WE SUCCEEDED IN PROVIDING UNPRECEDENTEDAND WE SUCCEEDED IG UNPRECEDENTED CONTROL, FOR LAYOUT, TYPOGRAPHY, INCLUDING A REVOLUTIONARY VERTICAL TEXT LAYOUT ENGINE, MADE SPECIFICALLY FOR JAPAN. LAYOUT, TYPOGRAPHY, INCLUDING A REVOLUTIONARY VERTICAL TEXT LAYOUT ENGINE, MADE SPECIFICALLY FOR JAPAN. INDESIGN GIVES PUBLISHERS AND DESIGNERS THE FREEDOM TO CREATE IN WAYS THAT SEEMED IMPOSSIBLE. EVEN TODAY, IT IS A DIGITAL PUBLISHING POWERHOUSE. GIVES PUBLISHERS AND DESIGNERS THE FREEDOM TO CREATE IN WAYS THAT SEEMED IMPOSSIBLE. EVEN TODAY, IT IS A DIGITAL PUBLISHING POWERHOLOOKING AROUND DELIVERING THE BEST PRODUCTS TO FILL UNMET NEEDS. USE. LOOKING AROUND THE CORNER AND DELIVERING THE BEST PRODUCTS TO FILL UNMET NEEDS. IT WAS WHAT WE ALWAYS AIMED TO DO. WHEN WEIT WAS WHAT WE ALWAYS AIO DO. WHEN WE WATCHED CREATIVE CLOUD, OUR VISION WAS TO COMPLETELY REIMAGINE THE CREATIVE PROCESS, PROVIDINGATCHED CREATIVE CLOUD, OUR VISION WAS TO COMPLETELY REIMAGINE THEABILITIES CONTINUOUSLY AND CREATE — ALLOWING YOU TO CREATE WHENEVER INSPIRATION STRIKES. WE HAVE LAUNCHED NEW CREATIVE P, PROVIDING NEW CAPABILITIES CONTINUOUSLY AND CREATE — ALLOWING YOU TO CREATE WHENEVER INSPIRATION STRIKES. WE HAVE LAUNCHED PRODUCT, AND INTEGRATED SERVICES SUCH AS PHOTOSHOP RATIONS. PRODUCT, AND INTEGRATED SERVICES SUCH AS PHOTOSHOP RATIONS. WE HAVE TAKENWE HAVE TAKEN A RAW APPROACH TO DELIVERING PRODUCTS ACROSS MULTIPLE DEVICES. AND LIGHTRO A RADICAL NEW APPROACH TO DELIVERING PRODUCTS ACROSS MULTIPLE DEVICES. ANDOM, A PRODUCT DESIGNED BY PHOTOGRAPHER FOR PHOTOGRAPHERS IS NOT A MULTIPLATFORM SYSTEM. WE DELIVERED PRODUCTS A LIGHTRT DESIGNED BY PHOTOGRAPHER FOR PHOTOGRAPHERS IS NOT A MULTIPLATFORM SYSTEM. IS TRULY T PDF CREATION FOR THEBE SCAN, WHICH IS TRULY INTELLIGENT PDF CREATION FOR THE MOBILE ERA. I AM ALWAYS BLOWN AWAY WHEN I MOBILE ERA. I AM ALWAYS BLOWN AWAY WHEN I SEE DRAWING AND PAINTING COME TO LIFE ON A TABLET. FI DRAWING ANDO LIFE ON A TABLET. FINALLY, THE ABILITY TO DRAW WITH A STYLUS RATHER THAN A MOUSE. DRAW WITH A STYLUS RATHER THAN A MOUSE. BUT BEYOND RESTING ON OUR LAURELS, TODAY IS ALL ABOUT SHARING WITH YOU THE NEXT GENERATION OFBUT BEYOND RESTINGR LAURELS, TODAY IS ALL ABOUT SHARING WITH YOU THE FROM ADOBE. OUR MISSION IS SIMPLE AND POWERFUL. WE WANT TO CHANGE THE WORLD TO A DIGITAL EXPERIENCE. AND GEITNE IRATION OF INNOVATIOG FROM ADOBE. OUR MISSION IS SIMPLE AND POWERFUL. WE WANT TO CHANGE THE WORLD TO A DIGITALER THIS PURPOSE THAT HAS GUIDED EVERYTHING WE DO FOR OVER THREE DECADES. WITH CREATIVE CLOUD, THIS PURPOS GUIDED EVERYTHING WE DO FOR OVER THREE DECADES. WITH CREATIVE CLOUD, UNLEASHING CREATIVITY, HAVING ANYONE ANYWHERE THE TOOLS TO EXPRESS THEMSELVES. WITH ADOBE WE ARE UNLEASHING CREATIVITY, HAVING ANYONE ANYWHERE THE TOOLS TO EXPRESS THEMSELVES. WITH ADOBEOCUMENT CLOUD, WE ARE ACCELERATING DOCUMENT PRODUCTIVITY, ENABLING PEOPLE AND ORGANIZATIONS TO COLLABORATE AND TRANSACT BUSINESS WITH PDF’S . AND WITH ADOBE DOCUMENT CLOUD, E ARE ACCELERATING DOCUMENT PRODUCTIVITY, ENABLING PEOPLE AND ORGANIZATIONS TO COLLABORATE AND TRANSACT BUSINESS WITH PDF’S . EXPERIENCE CLOUD, WE ARE POWERING DIGITAL BUSINESSES OF ALL SIZES, HELPING THEM DESIGN AND DELIVER, ENGAGE IN CUSTOMER EXPERIENCE. AND WITH ADOBE EXPERIENCE CLOUD, WE ARE POWERING DIGITAL BUSINESSES OF ALL SIZES, HELPING THEM DESIGN AND DELIVER, ENGAGE IN CUSTOME 22,000 EMPLOYEES HAVE A SINGULARL OF ADOBE’S 22,S HAVE A SINGULAR FOCUS — ON EMPOWERING EVERYONE TO CREATE EXPERIENCES THAT INSPIRE, TRANSFORM INDUSTRIES, AND MOVE THE WORLD FORWARD. I TRULY BELIEVE THAT WE ARE IN — ON EMPOWERING EVERYONE TO CREATE EXPERIENCES THAT INSPIRE, TRANSFORM INDUSTRIES, AND MOVE THE WORLD FORWARD. I TRULY BELIEVE THAT WE ARE IN STORYTELLING HAS NEVER BEEN MORE RICH, THANKS TO THE INNATE DESIRE TO COMMUNICATE AND THAT POWER WE HAVE TODAY WITH DIGITAL TECHNOLOGY. THE OLDEN AGE OF CREATIVITY. STORYTELLING HAS NEVER BEEN MORE RICH, THANKS TO THE INNATE DESIRE TO COMMUNICATE AND THAT POWER WE HAVE TODAY WITH DIGITAL IT IS THE FOUNDATION OF ART, CULTURE, IT IS CRITICAL TO EDUCATIONTE ACHNDNOLOGY. IT IS THE FOUNDATION OF ART, CULTURE, IT IS CRITICAL PAYMENT. AND IT DRIVES ECONOMIC PROGRESS AND BREAKTHROUGHS. IT DOES NOT MATTER IF YOU ARE A DESIGNER,TO EDUCATION AND AN TAINTED PAYMENT — AND ENTERTAINMENT. AND IT DRIVES ECONOMIC PROGRESS AND BREAKTHROUGHS. IT DOES NOT MATTER IF YOU ARE A DESIGNER, ENGINEER, STUDENT, OR BUSINESS OWNER. CREATIVITY TODAY IS A FUNDAMENTAL SKILL. AT THE CORE, CREATIVITY IS ALL ABOUT MAKING EMOTIONAL CONNECTION. DENT, OR BUSINESS OWNER. CREATIVITY TODAY IS A FUNDAMENTAL SKILL. AT THE CORE, CREATIVITY IS ALL ABOUT MAKING EMOTIONAL CONNECTION. DIGITAL LITERACY HELPS STUDENTS DO THINGDIGITAL LITERACY HELPS S DO THINGS IN A WHOLE NEW LIGHT. S IN A WHOLE NEW LIGHT. EDUCATORS IN THE U.S. REALIZE THAT STUDENTS WERE STRUGGLING TO CONNECT TOEDUCATORS IN THE U.S.E THAT STUDENTS WERE STRUGGLING TO CONNECT TO SHAKESPEARE. S HA KESPEARE. SO THE ROYAL SHAKESPEARE COMPANY, AND FIVESO THE ROYAL SE COMPANY, AND FIVE ARTISTS, INCLUDIN OE UR ADOBE CREATIVE RESIDENTS, SET OUT TO CHANGE THAT. THEY ARE REIMAGINING SHAKESPEARE CREATIVE RESIDENTS, SET OUT TO CHANGE THAT. THEY ARE REIMAGINING SHAKESPEARE BY TRANSFORMING ICONIC S BY TRANSFORMING ICONIC SCENES FROM “MACBETH” INTO THE MODERN DAY, USING PHOTOS, ANIMATION, AND DRAWINGS, ENSURING THAT THE PROFOUND WORKS E SOF FROM “MACBETH” INTO THE MODERN DAY, USING PHOTOS, ANIMATION, AND DRAWINGS, ENSURING THAT THE PROFOUND WORKS OF LITERE LITERATURE REMAIN RET AND CHERISHED BY THE NEXT GENERATION. CREATIVITY TODAY IS EDUCATION. FILM CONNECTS CHERISHED BY THE T GENERATION. VIPOTYWE TRFODUL STORIES THAT TD TIME, PLACE, AND CULTURE. AY IS EDUCATION. FILM CONNECTS US THROUGH POWERFUL STORIES THAT TRANSCEND TIME, PLACE, AND CULTURE. “THE SKY IS PINK” IS ONE SUCH STORY. BASED ON A TRUE STORY, THIS BEAUTIFUL AND BITTERSWEET EPIC H STORY. BASED ON A TRUE STORY, THIS BEAUTIFUL AND BITTERSWEET EPIC TELLS A TALE OF A DEVOTED COUPLE SEEN THROUGH THE EYES OF THEIR TEENAGE DAUGHTER WITH PULMONARY FIBROSIS. IT UNITES US IN DEVOTED COUPLE SEEN THROUGH THE EYES OF THEIR TEENAGE DAUGHTER WITH PULMONARY FIBRABOUT LIFE, LOVE, AND LOSS. OSIS.CREA IT UNITES US IN UNIVERSAL TRUTHS ABOUT LIFE, LOVE, AND LOSS. CREATIVITY TODAY IS ENTERTAINMENT. TIVITY TODAY IS ENTERTAINMENT. THE POWER OF IMAGING DRIVES US TO DISCOVER NEW FRONTIERS. THE POWER OF IMAGING DRIVES US TO DISCOVER NEW FRONTIERS. DISCOVER NEW FRONTIERS. WE HAVE SCIENTISTS AND ASTRONAUTS USING PHOTOSHOP AND LIGHTROOM TO TRANSLATE RATE SCALE DATA INTO IMAGES THAT ALLOW OUR HUMAN EYE TO SEE THE WONDERS OF THE UNIVERSE. AND CHRISTINA ONCOTIOKERS. WE HAVE SCIENTISTS AND ASTRONAUTS USING PHOTOSHOP AND LIGHTROOM TO TRANSLATE RATE SCALE DATA INTO IMAGES THAT ALLOW OUR HUMAN EYE TO SEE THE WONDERS OF THE UNIVERSE. AND CHRISTINA COOK, PART OF NASA’S NASA’S FIRST EVER ALL-FEMALE SPACEWALK IS INSPIRING A NEW GENERATION OF CREATORS AND FIRST EVER ALL-FEMALE SPACEWALKASTRONAUTS WITHIN OUR E AND BEYOND. PHOTOSHOP TRULY IS EVERYWH IS IW GENERATION OF CREATORS AND ASTRONAUTS WITHIN OUR ATMOSPHERE AND BEYOND. PHOTOSHOP TRULY IS EVERYWHERE, EVEN IN OUTER SPACE. ERE, EVEN IN OUTER SPACE. AND CREATIVITY TODAY IS EXPLORATION. THE IMPACT OF INDESIGNAND CREATS EXPLORATION. THE IMPACT OF INDESIGN EXTENDS FAR BEYOND AESTHETIC. IT CAN CHANGE LIVES. A NONPROFIT BRINGS TOGETHER STUDENTS FROM THE DESIGN AND EXTENDS FAR BEYOND AESTHETIC. IT CAN CHANGE LIVES. AERING DEPARTMENT AT THE UNIVERSITY OF CENTRAL FLORIDA TO CREATE CUSTOM BIONIC ARMS. THESE ARE NOT NONPROFIT BRINGS R STUDENTS FROM THE DESIGN AND ENGINEERING DEPARTMENT AT THE UNIVERSITY OF CENTRAL FLORIDA TO CREATE CUSTOM BIONIC ARMS. THESE ARE NOT GENERIC ENERIC PROSTHETICS. THEY ARE WORKS OF ART, CUSTOMIZED TO EACH CHILD’S PERSONALITY THROUGH DESIGNS LIKE IRON MAN AND FLORAL BLOOMS AND AREPROSTHETICS. THEY ARE WORKS OF ART, CUSTOMIZED TO EACH CHILD’S PERSONALITY THROUGH DESIGNS LIKE IRON MAN AND FLORAL BLOOMS AND ARE MADE TO MAKE THE KIDS FEEL LIKE SUPERHEROES. LIMITLESS UNITES ART AND SCIENCE TO ADDRESS A REAL-WORLD NEED, ADDING A BIT OF JOY AND BEAUTY T MADE TO MAKE THE KIDS FEEL LIKE SUPERHEROES. LIMITLESS UNITES ART AND SCIENCE TO ADDRESS A REAL-WORLD NEED, ADDING A BIT OF JOY AND BEAUTY TO THE PROCESS. CREATIVITY IS DEFINITELY EMPOWERING. IS DEFINITELY EMPOWERING. THE COMMON THEME IN ALL OF THESE STORIES FOR US IS AMAZING THINGS HAPPEN AT THE INTERSECTION OF IMAGINATION AND TECHNOLOGY. AS I THINKTHE COMMON THEME IN AE STORIES FOR US IS AMAZING THINGS HAPPEN AT THE INTERSECTION OF IMAGINATION AND TECHNOLOGY. AS I THINK A A ROLE IN SHAPING THE COMING DECADES OF CREATIVITY, THERE ARE A FEW THINGS THAT GUIDE OUR VISION. WE NEED IN SHAPING THE COMING DECADES OF CREATIVITY, THERE ARE A FEW THINGS THAT GUIDE OUR VISION. WE NEED TO EMPOWER ALL VOICES, FROM CREATIVE PROFESSIONALS TO STUDENTS, ASTRONAUTS TO OFFICE WORKERS. L VOICES, FROM CREATIVE PROFESSIONALS TO STUDENTS, ASTRONAUTS TO OFFICE WORKERS. WE NEED TO MAKE ACCESSIBLE THE POWER OF RICH MEDIA, SO ANYONE CAN TELL THEIR STORY. MAKE ACCESSIBLE THE POWER OF RICH MEDIA, SO ANYONE CAN TELL THEIR STORY., YOU WILLO ALL OUR FAT MAX, YOU WILL SEE UPDATES O ALL OUR BLEND ACROSS DEVICES. AS WELL AS A LIMBS THAT WHAT OUR PRODUCT TEAMS ARE WORKING ON IN THE LABS, SO WE CAN CONTINUE TO GSHIP APPLICATIONS. NEW PRODUCTS THAT SEAMLESSLY BLEND ACROSS DEVICES. AS WELL AS A LIMBS THAT WHAT OUR PRODUCT TEAMS ARE WORKING ON IN THE LABS, SO WE CAN CONTINUE TO INE THE CREATIVE EXPERIENCE FOR EVERYONE. WE ARE PUSHING THE BOUNDARIES OF TECHNOLOGY TO GIVE YOU NEW WAYS TO EXPRESS YOUR VISION. VOICE, A.R., WE ARE PUSHING THE BOUNDARIES OF TECHNOLOGY TO GIVE YOU NEW WAYS TO EXPRESS YOUR VISION. VOICE, A.R.,., 3-D, ANIMATION, V.R., 3-D, ANIMATION, PHOTOSHOP PHOTOSHOP,M DESIGN — WE ARE INNOVATING TO MAKE THE WORLD YOUR CANVAS. WE ARE ACCELERATING PRODUCTIVITY FOR BOTH INDIVIDUALS AS WELL AS TEAMS., STREAM DESIGN — WE ARE INNOVATING TO MAKE THE WORLD YOUR CANVAS. WE ARE ACCELERATING PRODUCTIVITY FOR BOTH INDIVIDUALS AS WELL AS KNOW THAT CREATORS DO NOT WORK IN ISOLATION. AND THE CREATIVE PROCESS INVOLVES MULTIPLE PEOPLE ACROSS AN ORGANIZATION. DEVELOPERS, DESIGNERS, MARKETERS, EVEN ALL OF DO NOT WORK IN ISOLATION. AND THE CREATIVE PROCESS INVOLVES MULTIPLE PEOPLE ACROSS AN ORGANIZATION. DEVELOPERS, DESIGNERS, MARKETERS, EVEN ALL OF YOU, AS S END USERS. WE WANT YOU TO BE MORE USERS. WE WANT YOU TO BE MORE PRWITH ASSETS NOW AUTOMATICALLY STORED IN THE CLOUD, YOU CAN CREATE AN COLLABORATE AUTOMATICY STORED IN THE CLOUD, YOU CAN CREATE AN COLLABORATERIKES. WE ARE PUTTING ADOBE MAGIC TO WORK THROUGH SENSEI. WHEREVER INSPIRATION STRIKES. WE ARE PUTTING ADOBE MAGIC TO WORK THROUGH SENSEI. WE ARE HARNESSING THE POWER OF HUNDREDS OF MILLIONS OF AWE AREF HUNDREDS OF MILLIONS OF ASSETTHH OUR APPLICATIONS AND LEARNING FROM THE MILLIONS OF USERS WHO USE OURTHROUGH OUR APPLICATIONS AND LEARNING FROM THE MILLIONS OF USERS WHO USE OURS EVERY DATA POWER MACHINE LEARNING AND HELP YOU STREAMLINE YOUR PROCESS MORE THAN EVER BEFORE. A.I. PRODUCTS EVERY DATA POWER MACHINE LEARNING AND HELP YOU STREAMLINE YOUR PROCESS MORE THAN EVER BEFORE. A.I. IS FUNDAMENTALLY TRANSFORMING COMPUTING IN POWERFUL WAYS. WE SEE ITS POTENTIAL TO AMPLIFY HUMAN CREATIVITY, NOT REPLACE IT. IS FUNDAMENTALLY TRANSFORMING COMPUTING IN POWERFUL WAYS. WE SEE ITS POTENTIAL TO AMPLIFY HUMAN CREATIVITY, NOT REPLACE IT. IDED BY OUR CORPORATE SUPPOSE OF RESPONSIBILITY, TRANSPARENCY, AND ACCOUNTABILITY. AS A COMPANY, WE ARE ALSO GUIDED BY OUR CORPORATE SUPPOSE OF RESPONSIBILITY, TRANSPARENCY, AND ACCOUNTABILITY. TO UNDERSTAND THE IMPACT THESE PRODUCTS HAVE ON SOCIETY. TO UNDERSTAND THE IMPACT THESE PRODUCTS HAVE ON SOCIETY. BUT MORE THAN ACKNOWLEDGING THE REAL REASON FOR THIS GATHERING IS OUR COMMITMENT TO THE MOVEMENT. TO ME, ONE OF THE ACKNOWLEDGINGE REAL REASON FOR THIS GATHERING IS OUR COMMITMENT TO THE MOVEMENT. TO ME, ONE OF THE BEAUTIFUL BEAL THINGS ABOUT CREATIVE CLOUD IS IT HAS ENABLED US TO HAVE AN ONGOING RELATIONSHIP WITH ALL OF YOU. IT IS YOUR ENGAGEMENT AND PASSION THAT HAS HELPED SHAPE OUR PRODUCT VISION. E CLOUD IS IT HAS ENABLED US TO HAVE AN ONGOING RELATIONSHIP WITH ALL OF YOU. IT IS YOUR ENGAGEMENT AND PASSION THAT HAS HELPED SHAPE OUR PRODUCT VISION. TO THIS PRODUCT INNOVATION. SO THANK YOU. YOUR PARTICIPATION IS INVALUABLE TO THIS PRODUCT INNOVATION. SO THANK YOU. AND IT IS COOL TO SEE HOW EACH ONE OF YOU IS ALSO TEACHING AND INSPAND IT IS COOL TO SEE HOW EH ONE OF YOU IS ALSO TEACHING AND INSPIRING OTHER PEOPLE THROUGH YOUR ACTIVE YOUR ACTIVE ENGAGEMENT. ALL OF YOU CONTINUE TO INSPIRE US THROUGH ENGAGEMENT. ALL OF YOU CONTINUE TO INSPIRE US THROUGH YOUR INGENUITY, YOUR IMAGINATION. SO WE PUT TOGETHER OUR OWN SMALL R IMAGINATION. SO WE PUT TOGETHER OUR OWN SMALL TRIBUTE TO CELEBRATE THIS COMMUNITY THAT WE ALL ALONG IN. UTE TO CELEBRATE THIS COMMUNITY THAT WE ALL ALONG IN. OLL THE VIDEO PLEASE? ♪ ♪>>♪ TRAVELING IN THE WORLD OF MY CREATION>>♪ TRAVELING IN THE WORLD OF MY CREATION WHAT WE SEE WILL DEFY EXPLANATION IF YOUWHAT WE SEE WILL DEFY EXPLANATION IF YOU WANT TO VIEW PARADISE WANT TO VIEW PARADISE SIMPLY LOOK AROUND AND VIEW IT SIMPLY LOOK AROUND AND VIEW IT ANYTHING YOU WANTANYTHING YOU WT WANT TO CHANGE THE WORLD? THERE’S’S NOTHING TO IT TO, DO IT WANT TO CHANGE THE WORLD? THERE’S’S NOTHING TO IT THERE IS NO LIFE I KNOW TO COMPARE WITH PURE IMAGINATION LIVING THERE YOU’LL BE FREE IF YOUTHERE IS NO LIFE I KNOW TO COMPARE WITH PURE IMAGINATION LIVING THERE YOU’LL BE EE TRULY WISH TO WISH] [APPLAUSE] SHANTANU: THE GOLDEN AGE OF CREATIVITY MAY BE AIDED BY NOSHANTANU: THE GOLDEN AGE OF CREATIVITY MAY BE AIDED BY POSSIBLE BY YOU, THE CREATORS. YOU HAVE VISION. YOU DREAM BIG. WE ARE PRIVILEGED TO BE PART OF WHAT YOU DO. THANKORS. YOU F YOU HAVE VISION. YOU DREAM BIG. WE ARE PRIVILEGED TO BE PART OF WHAT YOU DO. THANK YOU FOR BEING HERE AT MAX, BEING PART OF OUR FAMILY, AND INSPIRING US TO DO OUR BEST , BEING PART OF OUR FAMILY, AND INSPIRING US TO DO OUR BEST .WE CAN CREATE A PLACE THAT IS MORE BEAUTIFUL, MOREWE CAN CREAS MORE BEAUTIFUL, MORE COLORFUL, AND, TOGETHER, WE CAN CHANGE THE WORLD. NOW I WOULDAND, TOGETHER, WE CAE WORLD. NOW I WOULD TO WELCOME OUR CHIEF PRODUCT OFFICER, A SCOTT BELSKY. ENJOY MAX. ♪ [APPLAUSE] LIKE TO WELCOME OUR CHIEF PRODUCT OFFICER, A SCOTT BELSKY. ENJOY MAX. ♪ [APPLAUSE] SCOTT: THANK YOU. HI, EVERYONE. LET’S KICK OFFSCOTT: THANK YOU. HI, EVERYONE. LET’S KICK OFF THIS MAX THIS MAA BIT OF PERSPECTIVE. CREATIVITY. IMAGINATION. THESE ARE UNIQUELY HUMAN PERSPE. CREATIVITY. IMAGINATION. THESE ARE UNIQUELY HUMAN TRAITS THAT GAVE RISE TO CIVILIZATION. OUR PREDECESSOR SPECIES MAY HAVE BEEN STRONGER THAN US. THEIR BRAINS WERE TECHNICALLY BIGGER. E RISE TO CIVILIZATION. OUR PREDECESSOR SPECIES MAY HAVE BEEN STRONGER THAN US. THE KEY INGREDIENT THAT ALLOWED PEOPLE TO ORGANIZE AND COLLABORATE. TECHNICALLY BIGGER. BUT THEY LACKED THE KEY INGREDIENT THAT ALLOWED PEOPLE TO ORGANIZE AND COLLABORATE. TO SOLVE PROBLEMS IN NEW WAYS. WAYS. BELIEVE IN SOMETHING BIGGER THAN THEMSELVES. THEY LACKED IMAGINATION. ANTHROPOLOGISTS BELIEVE IT WAS BELIEVE IN SOMETHING BIGGER THAN THEMSELVES. THEY LACKED IMAGINATION. ANTHROPOLOGISTS BELIEVE IT WAS PROBABLY SOME SOME FORM OF BRAIN MUTATION THAT ALLOWED US HOMO SAPIENS TO IMAGINE THINGS AND CONCEIVE OF A WORLD BEYOND THE SAPIENS TO IMAGINE THINGS AND CONCEIVE OF A WORLD BEYOND THE PHYSICAL. IT WAS THAT BRAIN MUTATION THAT EAIT WAS THAT BRAIN MUTATION THT HAS ALLOWED US TO CREATE. AND THE CAVE PAINTINGS, THE GREAT SPHINX, MICHELANGELO’S CAE GREA’S WATER LILILES — INX,IT IS MICHELANGELO’S DAVID, MONET’S WATER LILILES — IT IS WHAT KEEPS US CREATING. IT IS THIS WHAT KEEPS US CREATI. IT IS THIS UNIQUE TRAIT THAT BRINGS US ALL HERE TODAY, FULL OF VISIONS OF POSSIBILITY, UNIQUE TRAIT THAT BRINGS US ALL HERE TODAY, FULL OF VISIONS OF POSSIBILITY, BEAUTY, CONNECTION. OF THE FUTURE WE YEARN TO BRING YEARN TO BRING TO LIFE. OUR IMAGINATIONS ARE UNLIMITED. BUT THERE IS STILL SOMETHING THAT HOLDS US BACK. OUR IMAGINATIONS ARE UNLIMITED. BUT THERE IS STILL SOMETHING THAT HOLDS US BACK. WHAT LIMITS US? TIME. TIME WHAT LIMITS US? TIME. TIME SPENT SEARCHING THE WEB FOR REFERENCE ALREADY. SPENT FORMATTING ANDSPENT SEARCR REFERENCE ALREADY. SPENT FORMATTING AND TAGGING AND TOILING OVER CHORES THAT INHIBIT OUR TAGGING AND TOILING OVER CHORES THAT INHIBIT OUR CREATIVITY. EVEN THE TIME SPENT LEARNING HOW TO USE A PRODUCT, LIKE PHOTOSHOP OR PREMIERE SPENT LEARNING HOW TO USE A PRODUCT, LIKE PHOTOSHOP OR PREMIERE PRO. TIME IS THIS NARROW DOOR THAT EVERYTHING WE WANT TO CREATE MUST PASS. TIME IS THIS NARROW DOOR THAT EVERYTHING WE WANT TO CREATE MUST PASS. TOP PRIORITIES FOR CREATIVE CLOUD, AND A THEME OF MUCH OF WHAT YOU WILL SEE TODAY, IS TO HELP YOU CONQUER TIME. SO ONE OF OUR TOP PRIORITIES FOR CREATIVE CLOUD, AND A THEME OF MUCH OF WHAT YOU WILL SEE TODAY, IS TO HELP YOUWE KNOW YOUR TIMES AND YOUR ASPIRATIONS ARE BOUNDLESS. WE WANT CREATIVE CLOUD TO UNLEASH YOUR C FONULQULER TIME. WE KNOW YOUR TIME IS PRECIOUS AND YOUR ASPIRATIONS ARE BOUNDLESS. WE WANT CREATIVE CLOUD TO UNLEASH YOUR CREATIVE POTENTIAL. WE ARE SO EXCITED TO SHARE THE LATEST WITH YOU TODAY. SO ARE YOU READY? CREATIVE POTENTIAL. WE ARE SO EXCITED TO SHARE THE LATEST WITH YOU TODAY. SO ARE YOUS] [APPLAUSE] LET’S GET STARTED. CREATIVE CLOUD’S MISSION IS CREATIVITY FOR ALL. I AM EXCITED TO TALK ABOUT WHAT WE ARE DOING OR EVERYONE READY? [CHEERS] [APPLAUSE] LET’S GET STARTED. CREATIVE CLOUD’S MISSION IS CREATIVITY FOR ALL. I AM EXCITED TO TALK ABOUT WHAT WE ARE DOING OR EVERYONE OF ALL AGES AND LEVELS OF EXPERIENCE. WE ARE LIVING IN OF ALL AGES AND LEVELS OF EXPERIENCE. WE ARE LIVING IN AN AGE IN WHICH MACHINES AND ARTIFICIAL INTELLIGENCE WILL REPLACE MANY ASPECTS OF JOBS AND MANY AN AGEH MACHINES AND ARTIFICIAL INTELLIGENCE WILL REPLACE MANY ASPECTS OF JOBS AND MANY JOBS. AND TO SUCCEED, EVERYONE NEEDS TO BE OUTFITTED TO DO WHAT ONLY HUMANS CAN DO — BE JOBS. AND TO SUCCEED, EVERYONE NEEDS TO BE OUTFITTED TO CREATIVE. AND THAT STARTS IN SCHOOLS. CHILDREN AROUND THE WORLD MUST DEVELOP CREATIVE LITERACY. THEY MUST KNOW HOW BE CREATIVE. AND THAT STARTS IN SCHOOLS. CHILDREN AROUND THE WORLD MUST DEVELOP CREATIVE LITERACY. THEY MUST KNOW TO VISUALLY EXPRESS THEMSELVES AND STAND OUT WITH THEIR IDEAS. SO WE ARE PREPARING THE NEXT GENERATION BY DEPLOYING CREATIVE CLOUD HOW TO VISUALLY EXPRESS THEMSELVES AND STAND OUT WITH THEIR IDEAS. SO WE ARE PREPARING THE NEXT GENERATION BY DEPLOYING CREATIVE CLOUD TO MORE THAN 15 MILLION STUDENTS WORLDWIDE. [APPLAUSE] TO MORE THAN 15 MILLION STUDENTS WORLDWIDE. [APPLAUSE] WE ARE ALSO FEELING THE SHIFT WITH OURWE ARE ALSO FEELING THET WITH OUR SPARK PRODUCTS, WHICH — THEY EMPOWER ANYONE — THEY E SPARK TEAM, MAYBE, BACK THERE. WHICH COMPILES ANYONE TOARE THE SPARK TEAM, MAYBE, BACK THERE. WHICH PUT TOGETHER THEIR OWN VIDEOS, POSTERS, WEBPAGES. IF YOU HAVE NOT TRIED SPARK YET, CHECK IT OUT. SOME OF THE GREATEST BRANDS AND SOCIAL INFLUENCES ARE USING YONE TO PUT TOGETHER THEIR OWN VIDEOS, POSTERS, WEBPAGES. IF YOU HAVE NOT TRIED SPARK YET, CHECK IT OUT. SOME OF THEIN REAL G TIME EVERYN SO MANY PLATFORMS. REATEST BRANDS AND SOCIAL INFLUENCES ARE USING SPARK TO BE CREATIVE AND SHARE IDEAS IN REAL TIME EVERY DAY ON SO MANY PLATFORMS. THEN THERE IS PHOTOSHOP EXPRESS, WHICH, OVER THE YTHEN THERE IS, WHICH, OVER THE LAST YEAR, HAS BEEN USED MORE THAN 1.8 BILLION TIMES TO DO AMAZING THINGS WITH MOBILE IMAGES. WE ARE FULLY COMMITTED THAN 1.8N TIMES TO DO AMAZING THINGS WITH TO BRINGING CREATIVITY TO ALL THROUGH THESE PRODUCTS AND MORE CMOBILE IMAGES. WE ARE FULLY COMMITTED TO BRINGING CREATIVITY TO ALL THROUGH THESE PRODUCTS AND MORE TO COME. BEFORE WE JUMP INTO OUR PBEFOREO PRODUCTS AND TODAY’S TEENS, I WANT TO EXPRESS LATITUDE TO THE THOUSANDS OF CUSTOMERS, INCLUDING MANY OF YOU, WHO HAVE HELPED APRODUCTS AND TODAY’S TEI WANT TO EXPRESS LATITUDE TO THE THOUSANDS OF CUSTOMERS, INCLUDING MANY OF YOU, WHO HAVE HELPED AND SHARED FEEDBACK, PART OF BATED — ARE DISSIPATED SHART OF BATED — ARE DISSIPATED IN BETAS — PARTICIPATED IN BETAS, AND WATCHING YOU WORK. IN BETAS — PARTICIPATED IN WE HAVE FIGURED OUT WHAT FRUSTRATES YOU. WHAT WILL MAKE YOU MORE PRODUCTIVE AS YOU WORK WITH OTHERS. AND WHAT YOU WOULD LIKE TO DO WITH NEW MEDIUMS AND TECHNIQUES. ANDRS WATCHING YOU WORK. WE HAVE FIGURED OUT WHAT FRUSTRATES YOU. WHAT WILL MAKE YOU MORE PRODUCTIVE AS YOU WORK WITH OTHERS. AND WHAT YOU WOULD LIKE TO DO WITH NEW MEDIUMS AND TECHNIQUES. NEED HELPED US FIND THREE PENTACLES FOR OUR WORK THIS YEAR. FIRST, WNDE INARG HOW YOU CREATD WHAT YOU NEED HELPED US FIND THREE PENTACLES FOR OUR WORK THIS YEAR. FIRST, WE ARE MAKING CREATIVE CLOUD FASTER, FASTER, MORE POWED MORE RELIABLE. SECOND, CREATIVE CLOUD NOW ENABLES YOU TO CREATE ANYWHERE, MORANE POWERFUL, AND MORE RELIABLE. SECOND, CREATIVE CLOUD NOW ENABLES YOUNYONE. THIRD, WE ARE HELPING YOU EXPLORE NEW FRONTIERS. LET’S START WITH THE FIRST PRINCIPLE. ALL ABOUT TO CREATE ANYWHERE, ANYTIME, WITH ANYONE. THIRD, WE ARE HELPING YOU EXPLORE NEW FRONTIERS. LET’S START WITH THE FIRST PRINCIPLE. ALL ABOUT PERFORMANCE, WHICH PROMISED THE QUESTION — WHAT SHOULD YOU EXPECT FROM MODERN TOOLS QUESTION — WHAT SHOULD YOU EXPECT FROM MODERN TOOLS AND SERVICES THAT YOU USED TO CREATE? THEY SHOULD START UP FAST, MAKE TO CREATE? THEY SHOULD START UP FAST, MAKE YOUR WORK EASIER, AND THE SUPER RELIABLE. AS OPERATING SYSTEMS AND HARDWARE EVOLVES, YOUR WORK EASIER, AND THE SUPER RELIABLE. AS OPERATING SYSTEMS AND HARDWARE EVOLVES, YOUR YOUR EXPECTATIONS FOR POWER AND PERFORMANCE GO UP, AS THEY SHOULD. WE CAN DO A BETTER JOB OF MEETING AND EXCEEDING THESE EXPECTATIONS. EXPECTATIONS FOR POWER AND PERFORMANCE GO UP, AS THEY SHOULD. WE CAN DO A BETTER JOB OF MEETING AND EXCEEDING THESE EXPECTATIONS. UNDER THE HOOD, WE ARE FUNDAMENTALLY IMPROVING HOW WE BUILD PRODUCTS. WE HAVE MADE GREATFUNDAMENTALLYE BUILD PRODUCTS. WE HAVE MADE GREAT STRIDES THIS O DISCOVER THE MANY IMPROVEMENTS AVDIESCOVER THE MANY IMPROVEMENS — HAVE YOU DISCOVER YOU DISCOVY IMPROVEMENTS THROUGH CLOUD. WE HAVE DRASTICALLY REDUCED THE MANY IMPROVEMENTS THROUGH CLOUD. WE HAVE DRASTICALLY REDUCED BUGS, IMPROVED PERFORMANCE, AND ATTACKED CRASH RATES ACROSS ALL OF OUR PRODUCTS. YOU WILL SEE A DIFFERENCE IN THINGS AS SIMPLE AS HOW QUICKLY A NEW DOCUMENT LOADS IN ATTACKED CRASH RATES ACROSS ALL OF OUR PRODUCTS. YOU WILL SEE A DIFFERENCE IN THINGS AS SIMPLE AS HOW QUICKLY A NEW DOCUMENT LOADS IN PHOTOSHOP. HOW SOLID ANDOTOSHOP. HOW SOLID AND RELIABLE CLOUD DOCUMENTS ARE. HOW SMOOTHLY YOU CAN WORK WITH THOUSANDS OF COMPLEX ASSETS IN SD. AND YES, OUR EADOCUMENTS ARE. HOW SMOOTHLY YOU CAN WORK WITH THOUSANDS OF COMPLEX ASSETS IN SD. AND YES, OUR TEAMS STILL HAVE A LOT OF WORK TO DO. YOU WILL CON YOU WILL CONTINUE TO SEE PROGRESS ON THESE FRONTS UPDATES BY UPDATE. RESS ON THESE FRONTS UPDATES BY UPDATE. NOW LET’S TALK ABOUTET’S TALK AG ANYTIME, ANYWHERE, WITH ANYONE. CREATIVITY HAS ALWAYS HAPPENED ON ITS OWN TERMS, WHENEVER AND WHEREVER IDEAS CREATING ANYTIME, ANYWHERE, WITH ANYONE. CREATIVITY HAS ALWAYS HAPPENED ON ITS OWN TERMS, WHENEVER AND WHEREVER IDEAS STRIKE. STRIKE. FOR MUCH OF THE DIGITAL ERA, CREATIVE TOOLS HAVE FORCED US TO WORK ALONE, BOUND TO OUR DESKS. IT IS ABOUT TIME WE BREAK THROUGH. FOR MUCH OF THE DIGITAL ERA, CREATIVE TOOLS HAVE FORCED US TO WORK ALONE, BOUND TO OUR DESKS. IT IS ABOUT TIME WE BREAK THROUGH. THROUGH THE CONSIGNMENTS CONSIG- CONFINEMENTS OF THE DESKTOPS. SHARING ASSETS TO STAY COORDINATED WITH OUR TEAMS. TODAY, WE WILL SHOW YOU WHAT IS- CONFINEMENTS OF THE DESKTOPS. SHARING ASSETS TO STAY COORDINATED WITH OUR TEAMS. TODAY, WE WILL SHOW YOU WHAT IS POSSIBLE WHEN WE REMOVE REMOVE E LIMITATIONS. WELCOME TO A WORLD WHERE YOU CAN E LIMITATIONS. WELCOME TO A WORLD WHERE YOU CAN TAKE PHOTOSHOP ON THE BUS. PAINT WITH REALISTIC OILS AND WATERCOLORS WITH NO MESS WHILE WAITING FOR THE PLANE. THEN FINISH UP ON PHOTOSHOP DESKTOP AT HOME. REALISTIC OILS AND WATERCOLORS WITH NO MESS WHILE WAITING FOR THE PLANE. THEN FINISH UP ON PHOTOSHOP DESKTOP AT HOME. AND — SPOILER ALERT — WE WILL GIVE YOU THE FIRST GLIMPSE EVER AT HOW WE WILL EXTEND ANOTHER ONE OF OUR MOST POPULAR APPS BEYOND THE DESKTOP. WE — SPOILER ALERT — WE WILL GIVE YOU THE FIRST GLIMPSE EVER AT HOW WE WILL EXTEND ANOTHER ONE OF OUR MOST POPULAR APPS BEYOND THE DESKTOP. WERE ALSO GOING TO SHARE SOME SIGNIFICANT UPDATES TODAY TO HOW YOU COLLABORATE MORE EFFICIENTLY. SHATHRE SOMW E SIGNIFICANT UPDATES TODAY TO HOW YOU COLLABORATE MORE EFFICIENTLY. THE NEW CR LIBRARY WILL HELP YOU CONQUER TIME IN MORE WAYS THAN EVER BEFORE. THEY MAKE IT EASY TO SHARE ASSETS ANDEATIVE CLOUD LIBRARY WILL HELP YOU CONQUER TIME IN MORE WAYS THAN EVER BEFORE. THEY MAKE IT EASY TO SHARE ASSETS AND COMPONENTS, SHARE CONSISTENCY, AND POWER CREATIVE TEAMS TO WORK TOGETHER SEAMLESSLY. FINALLY, LET’S TALK ABOUT EXPLORING NEW FRONTIERS. COMPONENTS, SHARE CONSISTENCY, AND POWER CREATIVE TEAMS TO WORK TOGETHER SEAMLESSLY. FINALLY, LET’S TALK ABOUT EXPLORING NEW FRONTIERS. ONE OF THE MOST EXCITING NEW FRONTIERS IN CREATIVITY IS 3D AND IMMERSIVE CREATION. ONE OF THE MOST EXCITING NEW FRONTIERS IN CREATIVITY IS 3D AND IMMERSIVE CREATION. WHETHER IT IS FOR MEDIUMS LIKE AUGMENTED IT — AUGMENTED REALITY OR DESIGNING 3D OBJECTS FORWHETHER IT IS FOR MEDIUMS LIE AUGMENTED IT — AUGMENTED REALITY OR DESIGNING 3D OBJECTS FOR GAMES, CREATIVE GAMES, CREAS YOU THE BEST TOOLS TO BRING YOUR IDEAS TO THE THIRD MENTION. WE OFFERED THE SUBSTANCE SUITE, OFTEN REFE CLOUD GIVES YOU THE BEST TOOLS TO BRING YOUR IDEAS TO THE THIRD MENTION. WE OFFERED THE SUBSTANCE SUITE, OFTEN REFEE RRINEDTO THE ADOBE FAMILY. AND WE ARE LAUNCHING THE FIRST VERSION OF TO AS THE PHOTOSHOP OF 3-D COME INTO THE ADOBE FAMILY. AND WE ARE LAUNCHING THE FIRST VERSION OF A AERO TODAY. PUSHING FRONTIERS IS NOT JUST ABOUT ADOPTING NEW TOOLS AND CREATING FOR NEW MEDIUMS. TODAY. PUSHING FRONTIERS IS NOT JUST ABOUT ADOPTING NEW TOOLS AND CREATING FOR NEW MEDIUMS. IT IS ALSO ABOUT PUSHING YOURSELF OUT OF YOUR COMFORT ZONE AND DEVELOPING NEW CREATIVE SKILLS. WHAT IS THE BEST WAY TO TAKE YOUR SKILLS TO THE NEXT LEVEL OR LEARN SOMETHING ENTIRELY NEW? PUSHING YOURSELF OUT OF YOUR COMFORT ZONE AND DEVELOPING NEW CREATIVE SKILLS. WHAT IS THE BEST WAY TO TAKE YOUR SKILLS TO THE NEXT LEVEL OR LEARN SOMETHING ENTIRELY NEW? ULTIMATELY, IT IS LOOKING OVER AN EXPERT’S SHOULDER AND WATCHINGULTIMATELY, IT IS LOOKIR AN EXPERT’S SHOULDER AND WATCHINGWE TCR ARE ENABLING THAF LEARNING ON A MASSIVE SCALE IN CREATIVE CLOUD WITH NEW FEATURES LIKE STEP-BY-STEP TUTORIALS FROM MASTER PHOTOGRAPHERS IN LIGHTROOM, AND WE ARE HELPING K F LEARNING ON A MASSIVE SCALE IN CREATIVE CLOUD WITH NEW FEATURES LIKE STEP-BY-STEP TUTORIALS FROM MASTER PHOTOGRAPHERS IN LIGHTROOM, AND WE ARE HELPING YOU LEARN — NEARLY A MILLION PEOPLE USE LIVE-STREAMED CONTENT ON BEHANCE THIS YEAR. — NEARLY A MILLION PEOPLE USE LIVE-STREAMED CONTENT ON BEHANCE THIS YEAR. NEXT YEAR, WEL GIVE YOU THE ABILITY TO LIVESTREAM YOUR WORK DIRECTLY WORK DIRECTLY FROM YOUR TOOLS, JUST THE SAME WAY THAT THE FROM YOURT THE SAME WAY THAT THE BEST FROMT THE SAME WAY THAT THE FROM YOURT THE SAME WAY THAT THE BEST , SO ME EVERYONE CAN LEARN FROM YOU AND YOU CAN LEARN FROM OTHERS. AND IT IS NOT JUST ABOUT LEARNING. ISN’T IT MESMERIZING TO WATCH AND ARTIST AT WORK AND UNDERSTAND WHY THAT HAPPY LITTLE TREE GETS PLACED THERE? I COULDN’T RESIST PAYING HOMAGE TO BOB ROSS, YOU CAN LEARN FROM OTHERS. AND IT IS NOT JUST ABOUT LEARNING. ISN’T IT MESMERIZING TO WATCH AND ARTIST AT WORK AND UNDERSTAND WHY THAT HAPPY LITTLE TREE GETS PLACED THERE? I COULDN’T RESIST PAYING HOMAGE TO BOB ROSS, ME. YOU ARE ABOUT TO SEE A LOT OF IMPROVEMENTS THROUGH OUR FLAGSHIP APPLICATIONS. BUT CREATIVE CLOUD IS NOT JUST R INDULGING ME. YOU ARE ABOUT TO SEE A LOT OF IMPROVEMENTS THROUGH OUR FLAGSHIP APPLICATIONS. BUT CREATIVE CLOUD IS NOT JUST OUJUST AS IMPORTANT ARE THE SERVICES THAT TIE THE SERVICES TOGETHER. WE HAVE MADE INCREDIUP IMPORTANE SERVICES THAT TIE THE SERVICES TOGETHER. WE HAVE MADE INCREDIBLE UPDA CLD THE NEW DESKTOP APP THAT WILL MAKE YOUR WORK SO MUCH EASIER. I WILL SHOW YOU THIS FOR MYSELF. THIS IS THE NEW CREATIVE CLOUDTS TO CREATIVE CLOUD LIBRARIES AND THE NEW DESKTOP APP THAT WILL MAKE YOUR WORK SO MUCH EASIER. I WILL SHOW YOU THIS FOR MYSELF. THIS IS THE NEW CREATIVE CLOUD DESKTOP APPLICATION THAT SOME OF YOU MAY HAVE DISCOVERED AND SOME OF YOU MAY HAVE NOT. DESKTOP APPLICATION THAT SOME OF YOU MAY HAVE DISCOVERED AND SOME OF YOU MAY HAVE NOT. THIS IS THE CENTRAL PLACE FOR EVERYTHING CREATIVE. YOU CAN SEE ALL OF MTHIS IS THER EVERYTHING CREATIVE. YOU CAN SEE ALL OF MY DESKTOP APPS HERE. ALL THE WEB APPS AND MOBILE APPS ARE NOW ACCESSIBLE IN ONE PLACE. ERE. ALL THE WEB APPS AND MOBILE APPS ARE NOW ACCESSIBLE IN ONE PLACE. I ALSO LOVE THE NEW CATEGORIES. THIS IS THE RIGHT WAYNEW CATEGO. THIS IS THE RIGHT WAY TO FIND THE RIGHT TOOL FOR YOU. AND THEN THESE NEW PRODUCT PAGES ARE ESSENTIALLY MICRO-COMMUNITIES FOR EVERY TO FIND THE RIGHT TOOL FOR YOU. AND THEN THESE NEW PRODUCT PAGES ARE ESSENTIALLY SINGLE PRODUCT IN CREATIVE CLOUD. I CAN JUMP INTO PHOTOSHOP, AND I HAVE TONS OF COURSES, RESOURCES, INSPIRATION CONTENT, BUT ALSO LINKS TO FORUMS TOMICRO-COMMUNIY SINGLE PRODUCT IN CREATIVE CLOUD. I CAN JUMP INTO PHOTOSHOP, AND I HAVE TONS OF COURSES, RESOURCES, INSPIRATION CONTENT, BUTDO NOT F NAVIGATING APPS NOW INCS AND EVERYTHING ELSE. DO NOT MISS THE WAY OF NAVIGATING APPS NOWHERE ARE LINO STOCKS, BEHANCE — EVERYTHING AS WELL. I ALSO LIKE THE NEW SEARCH. IT ALLOWS YOU TO FIND IN THE DESKTOP. OF COURSE, THERE ARE LINKS TO STOCKS, BEHANCE — EVERYTHING AS WELL. I ALSO LIKE THE NEW EVERYTHING RIGHT AT YOUR FINGERTIPS USING EVERY SEARCH TERM. ALS SOYO,U TO FIND EVERYTHING RIGHT AT YOUR FINGERTIPS USING EVERY SEARCH TERM. ALSO, ALL OF THE STOCK CONTENT THAT YOU MAY NEED, BASED ON ALLT THAT YOU MAY NEED, BASED ON A SEARCH QUERY, CAN NOW BE ACCESSED HERE. THEN YOUR WORK — THIS IS COOL. AEATIVE CLOUD LIBRARIES NOW IN SEARCH QUERY, CAN NOW BE ACCESSED HERE. THEN YOUR WORK — THIS IS COOL. NOW EVERYTHING, FROM ALL YOUR LIBRARIES SHARED WITH YOU OR THAT YOU MADE YOURSELF, ARE NOW ALL SEARCHABLE AND FILTERABLE IN ONE PLACE. LIBRARIES NOW IN ALMOST EVERY APPLICATION ACROSS CREATIVE CLOUD. NOW EVERYTHING, FROM ALL YOUR LIBRARIES SHARED WITH YOU OR THAT YOU MADE YOURSELF, ARE NOW ALL SEARCHABLE ANDJUMPING INTO , “YOUR W – FILTERABLE IN ONE PLACE. JUMPING INTO THIS NEW SECTION, “YOUR WORK” — YOU CAN SEE WHAT WE ARE DOING HERE. WHAT WE ARE DOING HERE. YOU CAN SEE ALL THE GRAPHICS, CHARACTER STYLES, BRUSHES — EVERYTHING THAT GOES INTO MAKING A CONFERENCE LIKE THIS IS AG TGRHEEGATED GRAPHICS, CHARACTER STYLES, BRUSHES — EVERYTHING INTO TONHAE PLACE. AND I CAN SHARE THIS LIBRARY WITH ANYONE. YOU CAN DRAG ANDT GOES INTO MAKG A CONFERENCE LIKE THIS IS AGGREGATED INTO ONE PLACE. AND I CAN SHARE THIS LIBRARY WITH ANYONE. YOU CAN DRAG AND DROP DROP NOW. YOU CAN ALSO NOW FOLLOW PUBLIC LIBRARIES. THIS IS A WAY FOR COMPANIES AND BRANDS AND MANUFACTURERS ALSO NC LIBRARIES. THIS IS A WAY FOR COMPANIES AND BRANDS AND MANUFACTURERS AND OPERATING SYSTEMS TO HAVE A LIBRARY WHERE EVERYONE CAN FOLLOW ALONG. IT IS JUST A GREAT, CENTRAL WAY TO MANAGE EVERYTHING SYSTEMS TOA LIBRARY WHERE EVERYONE CAN FOLLOW ALONG. IT IS JUST A CREATIVE. THE LASTOO GREAT, CENTRAL WAY TO MANAGE EVERYTHING CREATIVE. THE LAST COOL THING I WILL SHOW YOU IS WE ARE ALSO BRINGING BRYOARU IEIS WE ARE ALSO BRINGIG LIBRARIES TO THIRD-PARTY APPS. I AM IN POWERPOINT, AND YOU CAN SEE HERE IS CREATIVE CLOUD. FINALLY, I CAN KEEP ALL THOSE FOLKS ACROSS TEAMS IN SYNC WITH INTEGRATION AND A THIRDS TO THI. I AM IN POWERPOINT, AND YOU CAN SEE HERE IS CREATIVE CLOUD. FINALLY, I CAN KEEP ALL THOSE FOLKS ACROSS TEAMS IN SYNC WITH INTEGRATION AND A THIRD PARTY APP. PRETTY COOL. THAT IS THE ALL NEW CREATIVE CLOUD DESKTOP PRETTY COOL. THAT IS THE ALL NEW CREATIVE CLOUD DESKTOP A APP. IT IS ALSO MOBILE. IT IS AVAILABLE NOW. THIS IS JUST THE START. THE TEAM HAS AMBITIOUS PLANS TO MANAGE YOUR ASSETS MOBILE. IT IS AVAILABLE NOW. THIS IS JUST THE START. THE TEAM HAS AMBITIOUS PLANS TO MANAGE YOUR ASSETS CENTRALLY AND MORE. WHEN YOU TAKE A STEP BACK AND CONSIDER THE BREADTH OF APPS ACROSS CREATIVE CLOUD, NOAKE A D CONSIDER THE BREADTH OF APPS ACROSS CREATIVE CLOUD, NO OTHER SERVICE MAKES SERVICE MAKES CREATIVITY SO ACCESSIBLE. LET’S WELCOME TERRY CREATIVITY O ACCESSIBLE.TE. REALLY MAJORLET’S WELCOME TERRY. REALLY MAJOR IMPROVEMENTS I KNOW YOU WILL LOVE AND HOW WE ARE USING ADOBE SENSEI I KNOW YOU WILL LOVE AND HOW WE ARE USING ADOBE SENSEI, THE ARTIFICIAL INTELLIGENCE ENGINE BEHIND A LOT OF WHAT WE DO TO HELP YOU CREATE MORE IN RECORD TIME. TERRY. TERRY: THE ARTIFICIAL INTELLIGENCE ENGINE BEHIND A LOT OF WHAT WE DO TO HELP YOU CREATE MORE IN RECORD . [APPLAUSE] I AM SO EXCITED TO BE HERE TODAY TO NOT ONLY SHOW YOU SOME OF MY FAVORITE NEW FEATURES OF RUST DESKTOP AND MOBILE BUT A LS TIME. TERRY. TERRY: THANKS, SCOTT. [APPLAUSE] I AM SO EXCITED TO BE HERE TODAY TO NOT ONLY SHOW YOU SOME OF MY FAVORITE NEW FEATURES OFSOME OF THE PERFORMANCE ENHANCEMENTST DESKTOP AND MOBILE BUT ALSO SOME OF THE PERFORMANCE ENHANCEMENTS ALONG THE WAY. SPEAKING OF PERFORMANCE, I WILL START HERE IN PHOTOSHOP. IF ALONG THE WAY. SPEAKING OF PERFORMANCE, I WILL START HERE IN PHOTOSHOP. IF YOU HAVE EVER CREATED A NEW DOCUMENT IN PHOTOSHOP, YOU WONDER WHY THAT NEW DOCUMENT DIALOG BOX TAKES THREE OR FOUR OR FIVE SECONDS TO SHOW UP. YOUW DOCUMENT IN PHOTOSHOP, YOU WONDER WHY THAT NEW DOCUMENT DIALOG BOX IS INSTANTANEOUS. A LITTLE THING, BUT IT GOES A TAKES THREE OR FOUR OR FIVE SECONDS TO SHOW UP. NOW IT IS INSTANTANEOUS. A LITTLE THING, BUT IT GOES A LONG WAY EVERY SINGLE DAY. LONG WAY EVERY SINGLE DAY. NEXT, LET’S TALK ABOUT FREE TRANSFORM. LAST YEAR, I INTRODUCED NOT HAVING TO HOLD DOWN THE SHIFT KEY. NOW YOU WANT THAT EXPERIENCE TO THE COTENEXT, LET’S TALK ABOUT E TRANSFORM. LAST YEAR, I INTRODUCED NOT HAVING TO HOLD DOWN THE SHIFT KEY. NOW YOU WANT THAT EXPERIENCE TO THE CONSISTENT ACROSS PIXEL A AD VECTOR LAYERS AND YOU WANT TO BE ABLE TO TOGGLE IT BASED ON YOUR PREFERENCE. THAT PREFERENCE IS NOW A STICKY. WHATEVER YOU ABLE TO TOGGLE IT BASED ON YOUR PREFERENCE. THAT PREFERENCE IS NOW A THA STE WAY IT WILL BE. LET’S GO INTO WARP. I SWITCHED TO WARP. Y. WHATEVER YOU CHOOSE, THAT IS THE WAY IT WILL BE. LET’S GO INTO WARP. I SWITCHED TO WARP. I DID NOT GET THEI DID NOT GET E BY THREE GREAT, BECAUSE I CAN GO FROM THREE BY THREE ALTHOUGH YOU DO FIVE BY FIVE. IF THAT IS NOT ENOUGH, I CAN CLICK TO ADD MY STANDARD THREE BY THREE GREAT, BECAUSE I CAN GO FROM THREE BY THREE ALTHOUGH YOU DO FIVE BY FIVE. IF THAT IS NOT ENOUGH, I CAN CLICK TO ADD MY OWN CUSTOM POINTS WHEREVER I NEED WHEREVER. AND I GET THE ABILITY TO HOLD ON THE SHIFT KEY AND SELECT MULTIPLE POINTS AT THE SAME TIME SO I CAN TRANSFORM THIS FLOUR TO MAKE IT A LITTLE WIDER AND — OF THIS GET THE ABILITY TO HOLD ON THE SHIFT KEY AND SELECT MULTIPLE POINTS AT THE SAME TIME FLOWER IT A LITTLE WIDER AND -F THIS FLOWER FLOWER TO MAKE IT AE WIDER AND TALLER, JUST LIKE THAT. NEXT, LET’S TAKE A LOOK AT MAKING SELECTIONS. IN THE PAST, I MAY HAVE USED ADOBE SENSEI’S POWER TO SELECT SUBJECT, IN WHICH THIS CASE YOU WOULD THINK ALL OF THE FOOD WAS THE FSULOBJWEECR TO MAKE IT A E WIDER AND TALLER, JUST LIKE THAT. NEXT, LET’S TAKE A LOOK AT MAKING SELECTIONS. IN THE PAST, I MAY HAVE USED ADOBE SENSEI’S POWER TO SELECT SUBJECT, IN WHICH THIS CASE YOU WOULD THINK ALL OF THE FOOD WAS THE SUBJECT. T. BUT WHAT IF I ONLY WANT ONE THING? WITH A NEW OBJECT SELECT TOOL, THING? WITH A NEW OBJECT SELECT TOOL, EVEN IN THE SHAPE OF A RECTANGLE, I CAN MAKE A SELECTION, AND ADOBE SENSEI FIGURES OUT WHAT I WAS TRYING TO SELECT AND DOES IT FOR ME. [APPLAUSE] ANGLE, I CAN MAKE A SELECTION, AND ADOBE SENSEI FIGURES OUT WHAT I WAS TRYING TO SELECT AND DOES IT FOR ME. [APPLAUSE] EVEN IF I COME DOWN TO A PEPPER AND DO THAT, IT FIGURES OUT THAT I WANTED THE PEPPER AND MAKES THAT SELECTION FOR ME. TOEVEN IF I COME DOWN TO A PEPPR AND DO THAT, IT FIGURES OUT THAT I WANTED THE PEPPER AND MAKES THAT SELECTION FOR ME. THE TOOLCHED FROM A RECTANGLE TO A LASSO. SO EVEN IF I WANTED TO GO AROUND THE ZUCCHINI — AND I AM USING A MOUSE TO DO THIS, SO IT WILL NOT BE PRETTY — I GO AROUND IT,. SO EVEN IF I WANTED TO GO AROUND THE ZUCCHINI — AND I AM USING A MOUSE TO DO THIS, SO IT WILL NOT BE PRETTY — I GO AROUND IT, AND ADOBE SENSEI ADOBE SENSEI FIGURES THAT I ONLY WANTED THE ONE AND DOES IT FOR ME. FIGURES THAT I ONLY WANTED THE ONE AND DOES IT FOR ME. SELECTIONS WILL NEVERCTIONS WILE SAME, GOING FORWARD. BUT WAIT — WHY DO WE MAKE SELECTIONS IN THE FIRST PLACE? WE TYPICALLY MAKE SELECTIONS SO E SAME, GOING FORWARD. BUT WAIT — WHY DO WE MAKE SELECTIONS IN THE FIRST PLACE? WE TYPICALLY MAKE SELECTIONS SO WE CANWE CAN TAKE THE OBJECT OFE BACKGROUND OR REMOVES THE BACKGROUND. WHAT IF ADOBE SENSEI COULD DO THAT IN ONE STEP FOR YOU? TAKE E BACKGROUND OR REMOVES THE BACKGROUND. WHAT IF ADOBE SENSEI COULD DO THAT IN ONE STEP FOR YOU? WHAT IF IT COULD FIGURE OUT THE SUBJECT AND REMOVE IT FROM THE BACKGROUND WITH ONE CLICK WITH THIS NEW THING CALLED PROPERTY BACKGROUND?WHAT IF IT COULD FIGE SUBJECT AND REMOVE IT FROM THE BACKGROUND WITH ONE CLICK WITH THIS NEW THING CALLED PROPERTY BACKGROUND? JUST LIKE THAT. JUST LIKE THAT. [APPLAUSE] I KNOW WHAT YOU ARE THINKING. THAT IS TOO QUICK. WE HAVE TO SEE THAT AGAIN ON ANOTHER IMAGE. I KNOW WHAT YOU ARE THINKING. THAT IS TOO QUICK. WE HAVE TO SEE THAT AGAIN ON ANOTHER IMAGE. YES, IT DOES IT ON THAT ONE, TOO. [APPLAUSE] THIS IS TRULY HOW SKYNET GOT STARTED. [LAUGHTER] SWITCHING GEARS, [APPLAUSE] THIS IS TRULY HOW SKYNET GOT STARTED. [LAUGHTER] SWITCHING GEARS, THIS BEAUTIFUL IMAGE CREATED IMAGE CREATED BY AN ARTIST — HE CREATES THIAG BY AN ARTIST — HE CREATES THIS IMAGESCRATCH I WITT THOUSANDS, OF LAYERS. THIS WAS A FIVE GIGABYTE FILE. WE WILL TALK PERFORMANCE, BUT MORE IMPORTANTLY, WHEN YOU GET A FILEDS, IF NOT THOUSANDS, OF LAYERS. THIS WAS A FIVE GIGABYTE FILE. WE WILL TALK PERFORMANCE, BUT MORE IMPORTANTLY, WHEN YOU GET A FILECALLY THE LAYERS MAY NOT BE NAMED AS BEST THEY COULD. IN THIS CASE, I HAVE A LOT OF BACKGROUND COPIES HERE, BUT THAT IS OK. I NEED TO KNOW WHAT IS ON A LAYER. WITH THE ZOOM TOAYLAYERS MAY NOT THEY COULD. IN THIS CASE, I HAVE A LOT OF BACKGROUND COPIES HERE, BUT THAT IS OK. I NEED TO KNOW WHAT IS ON A LAYER. WITH THE ZOOM TO CAPABILITY, I CAN HOLD DOWN THE OPTION KEY AND CLICK CAPABILITY, I CAN HOLD DOWN THE OPTION KEY AND, IT WILL ZOOM TO THAT LAYER, SHOW ME WHAT IS ON IT, IT WILL ISOLATE IT, AND I CAN NAME IT. I WILL DO THAT ONE MORE TIME. I WILL KNOW EXACTLY WHAT ISZOOMT IS ON IT, IT WILL ISOLATE IT, AND I CAN NAME IT. I WILL DO THAT ONE MORE TIME. I WILL KNOW EXACTLY WHAT IS GOIH EXTREME PERFORMANCE, NOW ON PHOTOSHOP. [APPLAUSE] NOW WE WILL SWITCH TO ILLUSTRATOR. ILLUSTRATOR IS ALL ABOUT ON MY LAYERS GOING FORWARD, WITH EXTREME PERFORMANCE, NOW ON PHOTOSHOP. [APPLAUSE] NOW WE WILL SWITCH TO ILLUSTRATOR. ILLUSTRATOR IS ALL ABOUT VECTORS. VECTORS. AND IT IS ALL ABOUT PERFORMANCE ASAND IT IS ALL ABOUT PERFORMANE AS WELL. I HAVE THOUSANDS OF VECTORS SELECTED HERE. LET’S ZOOM VECTORS SELECTED HERE. LET’S ZOOM OUT, BECAUSE THAT WILL TAKE A WHILE, RIGHT? NO. INSTANTANEOUS. GPU PERFORMANCA E WHISILE, RIGH? NO. INSTANTANEOUS. GPU PERFORMANCE IS AMA.I LOVE I. WEIGHT — WHAT ABOUT — WAIT. WHAT ABOUT DRAWING THOSE PATHS? AGAIN, I AM USING THUSI LOVE IT. WEIGHT — WHAT ABOUT — WAIT. WHAT ABOUT DRAWING THOSE PATHS? AGAIN, I AM USING THE MOUSE.SO . I WILL DO THE BEST I CAN. TOO MANY POINTS. SO THIS WILL NOT BE GREAT. I WILL DO THE BEST I CAN. TOO MANY POINTS. BOTH A NEW, IMPROVED, CIVIL FIGHT PATH, I CAN GO TOBOTH A NL FIGHT PATH, I CAN GO TO PATH TO SIMPLE FIGHT, IT WILL FIGURE OUT WE DO NOT NEED THAT MANY TO SIMPLE FIGHT, IT WILL FIGURE OUT WE DO NOT NEED THAT MANY POINTS — IT WILL TAKE YOU FROM 24 TO 8. YOU WILL LOVE THOSE IMPROVEMENTS. NOW TO INDESIGN. INDESIGNPOINTS — IT WILL TAKE YOU FROM 24 TO 8. YOU WILL LOVE THOSE IMPROVEMENTS. NOW TO INDESIGN. INDESIGN GETS GETS A SPEED BOOSD NOW LAUNCHES 25% FASTER THAN THE PREVIOUS VERSION. THE PROBLEM WE WILL SOLVE TODA D NOW LAUNCHES 25% FASTER THAN THE PREVIOUS VERSION. THE PROBLEM WE WILL SOLVE TODAY IS THE CLIENT IS NOT LIKE THAT IS THE CLIENT IS NOT LIKE THAT IMAGE — DOES NOT LIKE THAT IMAGE. I TRY NOT TOIMAGE — DOES NOT LT IMAGE. I TRY NOT TO TAKEAKE THAT PERSONALLY. I CAN RIGHT CLICK AND FIND SIMILAR IMAGES. THAT PERSONALLY. I CAN RIGHT CLICK AND FIND SIMILAR IMAGES. YOU CAN GO OUT AND LOOK FOR IMAGES LIKE THIS. SHOW ME TOWER IMAGES. I SEE THE ONE I WANT AND DRAG IT OVER. I CAN REPLACE IT WITH THIS ONE. AND LOOK FOR IMAGES LIKE THIS. SHOW ME TOWER IMAGES. I SEE THE ONE I WANT AND DRAG IT OVER. I CAN REPLACE IT WITH THIS ONE. IFIF IT IS TOO BIG, I CAN SELECT IT AND USE THE NEW AND IMPROVED CONTENT TO PUT IT IT IS TOO BIGT IT AND USE THE NEW AND IMPROVED CONTENT TO PUT IT DOWN. IF DOWN. IF THEY LIKE THAT ONE, I CAN LICENSE THIS IMAGE RIGHT ON THE CANVAS, WITHOUT GOING TO THE LIBR THEY LIKE THAT ONE, I CAN LICENSE THIS IMAGE RIGHT ON THE CANVAS, WITHOUT GOING TO THE LIBRARY TO FIGURE OUT WHERE I GOT IT FROM. ARY TO FIGURE OUT WHERE I GOT IT FROM. SPEAKING OF IMAGES — [APPLAUSE] THANK YOU. SPEAKING OF IMAGES, AS A PHOTOGRAPHER, I LOVE LIGHTROOM. I USE LIGH TR [APPLAUSE] THANK YOU. SPEAKING OF IMAGES, AS A PHOTOGRAPHER, I LOVE LIGHTROOM. I USE LIGHTROOM EVERY SINGLE DAY. I’VE LIGHTROOM HERE, RUNNING ON AN ANDROID DEVICE. WHAT IS NEW IN LIGHTROOM THAT I LOVE, NOW ON BOTH MOBILE AND DESKTO P, DAY. I’VE LIGHTROOM HERE, RUNNING ON AN ANDROID DEVICE. WHATNE ARE YOU, INTERACTIVE TUTORIALS. YOU MAY THINK TUTORIALS IS JUST ANOTHER VIDEO — NO. THAT I LOVE, NOW ON BOTH MOBILE AND DESKTOP, ARE YOU, INTERACTIVE TUTORIALS. YOU MAY THINK TUTORIALS IS JUST ANOTHER VIDEO — NO. IF I TAP ON THIS TUTORIAL BY RANDY, THE FIRST THING IT DOES IS IT DOWNLOADS THE IMAGE TO MY DEVICE, SO I CAN CONTINUE WORKING. IT ON THIS TUTORIAL BY RANDY, THE FIRST THING IT DOES IS IT THEN WALKS ME THROUGH, STEP-BY-STEP, THE STEPS RANDY TOOK TO GET THIS. THAT GUIDE DOWNLOADS THE IMAGE Y DEVICE, SO I CAN CONTINUE WORKING. IT THEN WALKS ME THROUGH, STEP-BY-STEP, THE STEPS RANDY TOOK TO GET THIS. THAT GUIDE IS SHOWING ME WHICH SLIDERS TO MOVE. IS SHOWING ME WHICH SLIDERS TO MOVE. IF I MOVE THE SLIDER A DIFFERENT WAY, IT IS OK. I CAN EXPERIMENT TO SEE WHAT CLARITY DOES. BUT THEN LOCK IT INTO I MOVE THT WAY, IT IS OK. I CAN EXPERIMENT TO SEE WHAT CLARITY DOES. BUT THEN LOCK IT INTO THE ONE I AM SUPPOSED TO. THE ONE I AM SUPPOSED TO. FOR THE NEXT TAB, FOR LIGHTING, I CAN SEE FOR THE NEXT TAB, FOR LIGHTING, I CAN SEE WHAT EXPOSURE DOES, BUT STILL COME COME BACK TO WHI AM SUPPOSED TO IN THIS TUTORIAL. I CAN KEEP GOING THROUGH, SEE WHAT SHADOWS AND SHADOW DETAIL IS, UNTIL I AM ON THE SPOT I AM SUPPOSED TO BE ON. NOW THAT I AM SUPPOSED TO IN THIS TUTORIAL. I CAN KEEP GOING THROUGH, SEE WHAT SHADOWS AND SHADOW DETAIL IS, UNTIL I AM ON THE SPOT I AM SUPPOSED TO BE ON. NOW THAT STEP BY S STEP BY STEP INTERACTIVE TUTORIALS — THERE IS MORE. CLOSE THIS, SCROLL UP TO THE DISCOVERY AREA. E INTERACTIVE TUTORIALS — THERE IS MORE. CLOSE THIS, SCROLL UP TO THE DISCOVERY AREA. THE DISCOVERY AREA IS NOT SO MUCH ABOUT LEARNINGMUCH ABOUT LG STEP-BY-STEP, IT IS ABOUT SEEING COOL IMAGES AND TECHNIQUES HAPPENING ON ONE AND YOU CAN SCROLL THROUGH THE EDITS STEP-BY-STEP, IT IS ABOUT SEEING COOL IMAGES AND TECHNIQUES HAPPENING ON ONE ANDAT THEY WER. AND IF YOU LIKE THE LOOK OF THIS FINAL SCRO, LL THROUGH THE EDITS TO SE WHAT THEY WERE. AND IF YOU LIKE THE LOOK OF THIS FINAL IMAGE, YOU CAN GO IN AND DOWNLOAD THAT ASWNLOAD THAT AS O APPLY TO YOUR IMAGES GOING FORWARD, ALL ON LIGHTROOM ON MOBILE AND DESKTOP. ONE MORE THING. LET’S HEAD BACK TO PHOTOSHOP A O APPLY TO YOUR IMAGES GOING FORWARD, ALL ON LIGHTROOM ON MOBILE AND DESKTOP. ONE MORE THING. LET’S HEAD BACK TO PHOTOSHOP. . SPEAKING OF CAPTURING THE LOOK OF THINGS, LOVE THE COLORS IN THIS IMAGE. IF I WANTED TO CREATE A COLOR SPEAKING OF CAPTURING THE LOOK OF THINGS, LOVE THE COLORS IN TE PULLED OUT MY PHONE AND USED ADOBE CAPTURED TO CAPTURE THEIFR THEME IN THE PAST, I MAY HAVE PULLED OUT MY PHONE AND USED ADOBE CAPTURED TO CAPTURE THE COLOR THEMES. COLOR THEMES. WE NO LONGER HAVE TO WORRY ABOUT THAT. WE ARE BRINGING THE CAPTURE EXPERIENCE TO THE DESKTOP FOR THE FIRST TIME. SO I CAN GO INTO MYWE NO LONGERT THAT. WE ARE BRINGING THE CAPTURE EXPERIENCE TO THE DESKTOP FOR THE FIRST TIME. SIGN, AND THERE IS A NEW OPTION — CREATE FROM IMAGE. IT BRINGS UP THE ADOBE CAPTURE EXPERIENCE RIGHT IN PHOTOSHOP. SO I CAN CAPTURE PATTERNS FOR THE FIRST TIME, SEAMLESSLY. VECTORSO I CAN GO INTO MY LIBRA, CLICK THE PLUS SIGN, AND THERE IS A NEW OPTION — CREATE FROM IMAGE. IT BRINGS UP THE ADOBE CAPTURE EXPERIENCE RIGHT IN PHOTOSHOP. SO I CAN CAPTURE PATTERNS FOR S. COLOR THEMES, WHICH IS WHAT I WANT. AMLESSLY. VECTOR SHAPES. COLOR THEMES, WHICH IS WHAT I WANT. II CAN SAVE THE THEME TO MY LIBRARY. AND, FOR THE FIRST TIME, BOTH ON MOBILE AND DESKTOP, SEAMLESS CAN SAVE THE THEME TO MY LIBRARY. AND, FOR THE FIRST TIME, BOTH ON MOBILEGRADIENTS FROM YOUR IMAGEA SOURCE FILE. HERE WE GO — IF I NEED MORE STOCKS, I CAN JUST DRAG THE SLIDER AND GET THE EXACT COLOR THEME I A OKGRADIENTS FROM YOUR IMAGES ORA SOURCE FILE. HERE WE GO — IF I NEED MORE STOCKS, I CAN JUST DRAG THE SLIDER AND GET FOR, SEAMLESSLY, ALL ON ADOBE CATCH T E E CT COLOR THEME I AM LOOKING FOR, SEAMLESSLY, ALL ON ADOBE CATCH ON THE DESKTOP FOR THE FIRST TIME. AND THOSE ARE JUSTON T AHE F DET TIME. AND THOSE ARE JUST A FEW — [APPLAUSE] AND THOSE ARE JUST A — [APPLAUSE] AND THOSE ARE JUST A FEW OF MY FAVORITE THINGS ON THE MY FAVORITE THINGS ON THE DESKTOP AND MOBILE, AS WELL AS PERFORMANCE ENHANCEMENT. BACK TO YOU, SCOTT. SCOTT: THANK YOU. [APPLAUSE] THANK YOU, TERRY. PERFORMANCE ENHANCEMENT. BACK TO YOU, SCOTT. SCOTT: THANK YOU. [APPLAUSE] THOSE ARE JUST SOME OW FEATURES AND IMPROVEMENTS. AS YOU CAN SEE, THERE ARE A LOT. THOSE ARE JUST SOME OF THE NEW FEATURES AND IMPROVEMENTS. AS YOU CAN SEE, THERE ARE A LOT MORE. OFA LOT OF THESE ARE THE RESULTF YOUR FEEDBACK. THANKS AGAIN FOR YOUR INPUT THIS YEAR. KEEP IT COMING. TERRY MENTIONED STOCK DURING HIS DEMO. THANKS AGAIN FOR YOUR INPUT THIS YEAR. KEEP IT COMING. TERRY MENTIONED STOCK DURING HIS DEMO. STOCK NOW HASSTOCK NOW HAS OVER0 MILLION ASSETS, INCLUDING 13 MILLION VIDEOS, MOTION GRAPHICS, ILLUTI OVER 100 80 MILLION ASSETS, INCLUDING 13 MILLION VIDEO GREAT PROJECT. IT IS GROWING. MAKE SURE MOTION GRAPHICS, ILLUSTRATIONS, EVERYTHING YOU NEED TO START BUILDING A GREAT PROJECT. IT IS GROWING. MAKE SURE TO CHECK OUT THE LATEST IN TO CHECK OUT THE LATEST IN STOCK. SWITCHING GEARS, IT WAS JUST ABOUT 30 YEARS AGO THAT WE LAUNCHED PHOTOSHOP. WHO REMEMBERS THE FIRST TIME THEY STOCK. SWITCHING GEARS, IT WAS JUST ABOUT 30 YEARS AGO THAT WE LAUNCHED PHOTOSHOP. WHO REMEMBERS THE FIRST TIME THEY USED PHOTOSHOP? PHOTOSHOP? I WAS 13, SETTING UP’A NEW COMPUTER AT MY PARENTS DINING ROOM TABLE, OPENING UPI WAS 13’W COMPUTER AT MY PARENTSIN PHOTOSP , WHICH GAVE ME THIS FEELING OF INFINITE POSSIBILITIES. ROOM TABLE, OPENING UP PHOTOSHOP , WHICH GAVE ME THIS FEELING OF INFINITE POSSIBILITIES. OVER THE DECADES, PHOTOSHOP HAS THREEPHOT -OS- HOCHP HAS THREE — CHANGED CREATIVITY MORE THAN ANY OTHER APPLICATION IN THE WORLD. LAST YEAR, WE SHARED A PREVIEW OF PHOTOSHOP ON THE IPAD. THEANGED CREA PTIVITY MORE THAN ANY OTHER APPLICATION IN THE WORLD. LAST YEAR, WE SHARED A PREVIEW OF PHOTOSHOP ON THE IPAD. THE PROJECT REQUIRED US TO REIMAGINE PHOTOSHOP FROM THE GROUND UP. WE TRANSFORMED T TOHE REIMAGINE PHOTOSHOP FROM THE GROUND UP. WE TRANSFORMED THE INTERFACE FOR A MOBILE INTERFACE WORLD. WE MADE THE POWER OFNTERFACE FOR A MOBILE INTERFACETOSHOP MORE ACCESSIBLE AND EASIER TO LEARN. AND WE DEVELOPED A NEW WAY TO WORK WITH .PSD’S PHOTOSHOP MORE ACCESSIBLE AND EASIER TO LEARN. AND WE DEVELOPED A NEW WAY TO WORK WITH .PSD’S, SO YOUR , SO YOUR PROJECTS SHOW UP ACROSS DEVICES AND YOU CAN PICK UP RIGHT WHERE YOU LEFT OFF. WHEN WE SHARED THE APPLICATION WITH OUR PAY RELEASEPROJECTS SHS AND YOU CAN PICK UP RIGHT WHERE YOU LEFT OFF. WHEN WE SHARED THE APPLICATION WITH OUR PAY RELEASE COMMUNITY, ONE BENEFIT PEOPLE MENTIONED OFTEN WAS THE SENSATION OF COMM, ONE BENEFIT PEOPLE MENTIONED OFTEN WAS THE SENSATION OF BEING SO CLOSE TO YOUR PIXELS. THE PHYSICAL CONNECTION YOU GET WHEN YOU ARE HOLDING YOUR WORK IN YOUR HAND AND MAKING CHANGES NATURALLY. BEING SO CLOSE TO YOUR PIXELS. THE PHYSICAL CONNECTION YOU GET WHEN YOU ARE HOLDING YOUR ARE SO EXTEND THE PHOTOSHOP FAMILY TO THE IPAD TODAY. WORK IN YOUR HAND AND MAKING CHANGES NATURALLY. SO WE ARE SUPER EXCITED TO EXTEND THE PHOTOSHOP FAMILY TO THE IPAD TODAY. [APPLAUSE] THIS FIRST VERSION OF PHOTOSHOP FORTHIS IPAD IS PERFECT FOR COMPOSITING AND EASY MASKING. HERE TO SHOW YOU THE REVOLUTIONARY APPLICATION IS AP FOR IPAD IS PERFECT FOR COMPOSITING AND EASY MASKING. HERE TO SHOW YOU THE REMYVO CLUOLTILEONAGUE, EMILY B. EMILY: THANK YOU, SCOTT. GOOD MORNING. WHAT ANARY APPLICATION IS A MY COLLEAGUE, EMILY BOGUE. EMILY: THANK YOU, SCOTT. GOOD MORNING. WHAT AN UNREAL HONOR TO BE HERE, LAUNCHING THE UNREAL HONOR TO B, LAUNCHING THE VERY FIRST VERSION OF PHOTOSHOP RIGHT HERE ON THE IPAD. LET’S JUMP INTO A QUICK OVERVIEW. RSION OF PHOTOSHOP RIGHT HERE ON THE IPAD. LET’S JUMP INTO A QUICK OVERVIEW. THE FIRST THING YOU WILL NOTICE IS THE EXPERIENCE IS INTUITIVE. ON THE LEFT, I HAVE MY COURT PHOTOSHOP COMPOSITING TOOLS. ON THE RIGHT, ACCESS TO MY LAYERS, ALL THE THINGS I WANT TO DO WITHT THING YOU WILL NOTICE IS THE EXPERIENCE IS INTUITIVE. ON THE LEFT, I HAVE MY COURT PHOTOSHOP COMPOSITING TOOLS. ON THE RIGHT, ACCESS TO MY LAYERS, ALL THE THINGS THEM, DIS DEPENDING ON MY LAYER TYPE. IT IS I WANT TO DO WITH THEM, DIFFERENT OPTIONS DEPENDING ON MY LAYER TYPE. IT IS INTUITIVE AND SO EASY TO GET STARTED. WE FOCUSED ON OPTIMIZING THE EXPERIENCE FOR THE TO GET STARTED. WE FOCUSED ON OPTIMIZING THE EXPERIENCE FOR THE IPAD, WITH NEW FEATURES, LIKE THE FOCUS LAYER VIEW. IT ALLOWS ME TO KEEP AN EYE ON THENEW FEATURES, LIKE THE FOCUS LAYER VIEW. IT ALLOWS ME TO KEEP AN EYE ON THE CANVAS WHILE JUMPING IN AND OUT. AND OPTIMIZATION WITH A TOUCH ENVIRONMENT. LIKE HERE IN THE HEADER WHERE I CAN SCRUB TO ZOOM IN AND OUT. OUT. AND OPTIMIZATION WITH A TOUCH ENVIRONMENT. LIKE HERE IN THE HEADER WHERE I CAN SCRUB TO ZOOM IN AND A BRANH SHORTCUT. YOU CAN SEE IT, FULLY DRAGGABLE. WE EVEN ADDED A BRAND-NEW TOUCH SHORTCUT. YOU CAN SEE IT, FULLY DRAGGABLE. IT GIVES ME ACCESS TO SECONDARY ACTIONS DEPENDING ON WHERE I TOUCH BY HOLDING DOWN WITH MY THUMB. ON THE LAYER PANEL, I CAN POP TO MULTI-SELECT. AROUND THE SCREEN. IT GIVES ME ACCESS TO SECONDARY ACTIONS DEPENDING ON WHERE I TOUCH BY HOLDING DOWN WITH MY THUMB. ON THE LAYER PANEL, I CAN PODEP- WHAT TOOL I AM IN, I CAN SWIPE TO DUPLICATE. IT MAKES WORKINGP OTON THE MULTI-SELECT. DEPENDING ON WHAT 2-IRON IN — WHAT TOOL I AM IN, I CAN SWIPE TO DUPLICATE. IT MAKES WORKING ON THE IPAD QUICIPK ADAN QUICK AND EASY. SO IT IS INTUITIVE, OPTIMIZED. SO IT IS INTUITIVE, OPTIMIZED. BU KNOW NONE OF THAT MATTERS IF PERFORMANCE IS NOT FAST. BECAUSE WHEN YOU’RE WORKING IN PHOTOSHOP, SOMETIMES YOU CAN HAVE HUNDREDS OR THOUSANDS OF LAYERS IN THE BLINK OF AN EYE. AND THFIS IS ON THAT MATTERS IF PERFORMANCE IS NOT FAST. BECAUSE WHEN YOU’RE WORKING IN PHOTOSHOP, SOMETIMES YOU CAN HAVE HUNDREDS OR THOUSANDS OF LAYERS IN THE BLINK OF AN EYE. AND THIS IS ONEE SUCH .PSD. IT IS OVER A GIGABYTE. IT HAS MORE THAN 500 LAYERS. BUT AS I SCROLL THROUGH THEM ALL .PSD. IT IS OVER A GIGABYTE. IT HAS MORE THAN 500 LAYERS. BUT AS I SCROLL THROUGH THEM ALL AS I ZOOM TO THE LAST PIXEL AND ALL THE WAY BACK OUT, PERFORMANCE IS APIXEL AND ALL T, PERFORMANCE IS ASO IT IS INTUITS OPTIMIZED, IT IS FAST, AND, MOST IMPORTANTLY, IT IS A TON OF FUN TO PLAY WITH. SMOOTH. [APPLAUSE] SO IT IS INTUITIVE, IT IS OPTIMIZED, IT IS FAST, AND, MOST IMPORTANTLY, IT IS A TON OF FUN TO PLAY WITH. SO LET’S GET STARTED MAKING SOMETHING. AND WHERE BETTER TO BEGIN THEN BY MAKING SOMETHING TOTALLY NEW RIGHT HERE ON THE IPAD? AS ISO LET’S GET STARTED MAKING SOMETHING. AND WHERE BETTER TO BEGIN THEN BY MAKINME A NEW DOCUMENT, YOU WILL SEE A FAMILIAR SCENE. ALL THE PRESETS FROM THE DESKTOP. NEW RIGHT HERE ON THE IPAD? AS I JUMP INTO CREATING A NEW DOCUMENT, YOU WILL SEE A FAMILIAR SCENE. ALL THE PRESETS FROM THE DESKTOP. CUSTIN THIS CASE, I HAVE A CUSTM ONE READY TO GO. REALLY EASY TO GET STARTED. I WILL BRING IN A FEW IMAGES FROM MY BACKGROUND FROM THE SAME LIBRARY SCOTT AND TER GET START. I WILL BRING IN A FEW IMAGES FROM MY BACKGROUND FROM THE SAME LIBRARY SCOTT AND TERRY HAVE BEEN TALKING ABOUT. IT KEEPS ALL OF MY INSPIRATION, LIKE THISALKING ABOUT. IT KEEPS ALL OF MY INSPIRATION, LIKE THIS MOTH — IT HAS THE SCHEME I WANT, BUT THAT SKY IS NOT EXACTLY WHAT I WANT. I HAVE THE TOOLS JUST WHAT I NEED TO MAKE THIS ELE THE SCHEME I WANT, BUT THAT SKY IS NOT EXACTLY WHAT I WANT. I HAVE THE TOOLS JUST WHAT I NEED TO MAKE THIS ELECTION, LIKE CTION,TH LEIKE THE LASSO. ON THE IPAD, WE OPTIMIZED THE EXPERIENCE WITH THE TOUCHSCREEN. LASSO. ON THE IPAD, WE OPTIMIZED THE EXPERIENCE WITH THE TOUCHSCREEN. ON THE LAYERS PANEL, I CAN DROP INTO IT, SO I CAN START BRUSHING TO SMOOTH START BRUSHING TO SMOOTH OUT THE OUT THE EDGES. LET’S BRING THIS TOGETHER USING BLUR. THIS IS ONE OF THE MOST POPULAR FILTERS IN PHOTOSHOP. REALLY EDGES. LET’S BRING THIS TOGETHER USING BLUR. THIS IS ONE OF THE MOST POPULAR FILTERS IN PHOTOSHOP. REALLY POWERFUL FO POWERFUL FORG THIS DEPTH OF FIELD AFFECTED. AND I WILL UNIFY THE COMPOSITION THROUGH COLOR USING GLOBAL ADJUSTMENT LAYERS. THESE WERE JUST LIKE THEY DO IN DESKTOP. CREATING THIS DEPTH OF FIELD AFFECTED. AND I WILL UNIFY THE COMPOSITION THROUGH COLOR USING GLOBAL ADJUSTMENT LAYERS. THESE WERE JUST LIKE THEY DO IN DESKTOP. YOU CAN SEE IT AS IYOU CAN SEE E COLOR HERE. AND I CAN GO BACK AND EDIT THISE COLOR HERE. AND I CAN GO BACK AND EDIT THIS AT ANY TIME ON ANY TIME ON THE Y OR NEXT YEAR. SO MY BACKGROUNDSO MY BACKGROUNY OR NEXT YEAR. SO MY BACKGROUNDSO MY BACKGROUN. LET’S ADD A MAGICAL ELEMENT TO MAKE THIS COMPOSITION POP. BA LET’S ADD A MAGICAL ELEMENT TO MAKE THIS COMPOSITION POP. BACK IN MY LIBRARY, I HAVE THIS MUSHROOM I’VE BEEN WANTING TO USE. YOU CAN SEE AS I START THIS ELECTION WITH MY QUICK SELECT TOOL, IT IS THIS MUSHROOM I’VE BEEN WANTING TO USE. YOU CAN SEE AS I START THIS ELECTION WITH MY QUICK SELECT TOOL, IT IS THE STYLE I LOVE, KIND OF A VIDEOGAME TOADSTOOL, BUT IT WILL NEED A LITTLE WORK TO POP IN THIS COMPOSITION. AS I EXTEND THE SELECTION USING THE LASSO, VIDEOGAME TOADSTOOL, BUT IT WILL NEED A LITTLE WORK TO POP IN THIS COMPOSITION. I LOVE ABOUT USING THE IPAD AND THE APPLE PENCIL IS THAT THIS FEELS REE ALSELYLECTIOURN USING THE LASSO, SOMETHING I LOVE ABOUT USING THE IPAD AND THE APPLE PENCIL IS THAT THIS FEELS REALLY NATURAL, EVEN ONSTAGE, IN E.FRONT OF 20,000 PEOPLE. [LAUGHTER] JUST LIKE TRACING. IT READS — BREATHES NEW LIFE INTO THIS [LAUGHTER] JUST LIKE TRACING. IT READS — BREATHESCH I NS EWNT ALWAYS FUN TO USE A MOUSE. I CAN USE THE BLUR AND C LIFE INTO THIS TOOL, WHICH IS NOT ALWAYS FUN TO USE A MOUSE. I CAN USE THELEAN UP THE EDGES, USING THE SENSITIVITY OF THE APPLE PENCIL. REALLY NATURAL. GETS T BLUR AND CLEAN UP THE EDGES, USING THE SENSITIVITY OF THE APPLE PENCIL. REALLY NATURAL. GETS THE MUSHROOM RIGHT WHERE I WANT IT. NOW LET’S ADD THE WANT IT. NOW LET’S ADD THE POP OF MAGIC. HERE IN THE LAYERS PROPERTY PANEL, WE HAVE MADE IT EASY TO ADD QUICK ADJUSTMENT LAYERS. POP OF MAGIC.ING PEOPLE WANT TO HERE IN THE LAYERS PROPERTY PANEL, WE HAVE MADE IT EASY TO ADD QUICK TIME, AND THAT IS THIS IS SOMETHING PEOPLE WANT TO DO ALL THE TIME, AND THAT IS CHANGE THE PROPERTY OF JUST ONE LAYER. YOU CAN SEE PROPERTY OF JUST ONE LAYER. YOU CAN SEE — IT BRINGS UP THE SATURATION AND ONLY THAT MUSHROOM IS STARTING TO GLOW. SO I CAN JUST START BRUSHING TO — IT BRINGS UP THE SATURATION AND ONLY THAT MUSHROOM IS STARTING TO GLOW. SO I CAN JUST START BRUSHING TO BRING DOWN THE DOWN THE CAP. THAT IS THE POSITION I EXPECT FROM –THAT IS THE POSITION I ET FROM — FROM PHOTOSHOP. [APPLAUSE] SO I HAVE THIS LIGHTING EFFECT COMING TOGETHER. T’ PRECISION I EXPECT FROM PHOTOSHOP. [APPLAUSE] SO I HAVE THIS LIGHTING EFFECT COMING TOGETHER. LET’S HEIGHTEN THAT BY PLAYING WITH BLEND MODE. ING WITH BLEND MODE. I HAVE THE BLEND MODES I WANT, LIKE OVERLAY, MY FAVORITE FOR THIS KIND OF WORK. REALLY EASY TOI HAVE THE BLEND , LIKE OVERLAY, MY FAVORITE FOR THIS KIND OF WORK. REALLY EASY TO GRAB COLOR, BRIGHTEN IT GRAB COLOR, BRIGHTEN IT UP A LITTLE BIT, AND AS I START BRUSHING HERE — AGAIN, THE FULL PRESSURE A LITTLE BSEIT, AND AS I START BRUSHING HERE — AGAIN, THE PENCIL — IMMEDIATELY, THE MUSHROOM IS STARTING TO GLOW. AN FULL PRESSURE SENSITIVITY OF THE APPLE PENCIL — IMMEDIATELY, THE MUSHROOM IS STARTING TO GLOW. AND THEN I CAN JUST GO IN AND ADD HIGHLIGHT ANYWHERED THEN I D ADD HIGHLIGHT ANYWHERE I THINK IT HITS THE REST OF THE IMAGE. NOW I AM THINKING ABOUT THE PLAY BETWEEN THE GLOWING MUSHROOM AND THE MOSS BELOW. NOW I AM THINKING ABOUT THE PLAY BETWEEN THE GLOWING MUSHROOM AND THE MOSS BELOW. LET’S BRING DOWN THE EXPOSURE ON ONE MORELET’S BRING DOWN THE EXN ONE MORE CLIP LAYER. SHOW THE LIGHTS FROM THE ORIGINAL LAYER BENEATH. SUCH A SUBTLE EFFECT. CLIP LAYER. SHOW THE LIGHTS FROM THE SUCH A SUBTLE EFFECT. BLENDED MY ELEMENTS, CREATED BLENDED MY ELEMENTS, CREATED THIS DRAMATIC PLAY BETWEEN LIGHT AND DARK. LET’S TOP IT OFF WITH A LITTLE SONG. BACK IN MY LIBRARY, I HAVE A SPARKLE IN THE FORMTHIS DRAMATIT AND DARK. LET’S TOP IT OFF WITH A LITTLE SONG. BACK IN MY LIBRARY, I HAVE A SPARKLE IN THE FORM OF FIREFLIES. ANOTHER GREAT PLACE TO USE MY BLEND MODE. ANOTHER GREAT PLACE TO USE MY BLEND MODE. IT MAKES IT EASY TO BRING ONLY THE LIGHT INTO THE IMAGE. THEN I CAN GET JUST ONE MORE LEVEL OF DEPTH. THIT MAKES IT EASY TO BRING ONLY THE LIGHT INTO THE IMAGE. THEN IERE CET WE GO. IN JUST A FEW MINUTES, I’VE GONE FROM A TOTALLYLEVEL OF DEPTH. THERE WE GO. IN JUST A FEW MINUTES, I’VE GONE FROM A TOTALLY BLANK CANVAS TO THIS CANVAS TO THIS MAGICAL COMPOSITION, ALL IN PHOTOSHOP AND ALL RIGHT HERE ON THE IPAD. [APPLAUSE] MAGICAL COMPOSITION, ALL IN PHOTOSHOP AND ALL RIGHT HERE ON THE IPAD. [APPLAUSE] NOW EVERYTHING WE HAVE SEEN SO FAR IS AVAILABLE ON THE IPAD TODAY. NOW EVERYTHING WE HAVE SEEN SO FAR IS AVAILABLE ON THE IPAD TODAY. [CHEERS] [CHEERS] BUT THERE IS ONE MORE THING I WANT TO SHOW YOU. THAT IS A QUICK PEEK AT JUST A A FEW OF THE WAYS WE AREBUT THEREI WANT TO SHOW YOU. BRINGING OUR MOST POWERFUL TECHNOLOGIES FROM PHOTOSHOP ON THE DESKTOP RIGHT HERE TO THE IPAD VERYTHATA FEW OF THE WAYS WE ARE BRINGING OUR MOST POWERFUL TECHNOLOGIES FROM PHOTOSHOP ON THE DESKTOP RIGHT HERE TO THE IPAD VERY SOON. SOON. THIS IS STILL UNDER DEVELOPMENT, BUT KEEP YOUR APPS UPDATED, BECAUSE IT IS COMING VERY SOON. TO START THIS ONE, ITHIS IS STI, BUT KEEP YOUR APPS UPDATED, BECAUSE IT IS COMING VERY SOON. TO START THIS ONE, I WILL JUMP INTO THIS CLOUD DOCUME THIS CLO. AN UNDERWATER COMPOSITION I’VE GOING, BRIDGING THESE TWO WORLDS. LET’S MAKE A QUICK EDIT, BRINGING IN ONE MORE TURTLE. AN UNDERWATER COMPOSITION I’VE GOING, BRIDGING THESE TWO OF COURSE, YOU KNOW THE NEXT THING I WANT TO DO — INTEGS RA, BRINGING IN ONE MORE TURTLE. OF COURSE, YOU KNOW THE NEXT THING I WANT TO DO — INTEGRATE THIS MORE TIGHTLY INTO THE COMPOSITION. START Y A INSETO THEIO COMPOSITION. START A SELECTION, MASK IT OUT. AS WE HAVE SEEN ALREADY, HAVE OPTIONS. I CAN USE QUICK SELECT, USE MY LASSO TOOL, OUT. AS WE HAVE SEEN ALREADY, HAVE OPTIONS. I CAE IF I REALLY WANTED THE FINE-GRAINED CONTROL. BUT IT ISO TOOL, IF I REALLY WAD THE FINE-GRAINED CONTROL. BUT IT IS TIME-CONSUMING AND A LITTLE ERROR LITTLE ERROR PRONE, IF I AM ON THE BUS. BUT THERE IS AN EASIER WAY. IF I WERE ON THE DESKTOP, I WOULD JUST USE SELECT SUBJECT. AND WE ARE A BM RIONNGIN THE BUS. BUT THERE IS AN EASIER WAY. IF I WERE ON THE DESKTOP, I WOULD JUST USE SELECT SUBJECT. AND WE ARE BRINGING THAT FULL SENSEIG THAT FULL SENSEI POWER OF SELECT SUBJECT RIGHT HERE TO THE IPAD. [APPLAUSE] ALL I HAVE TO DO IS TAP THIS BUTTON, AND THERE WE POWER OF ST RIGHT HERE TO THE IPAD. [APPLAUSE] ALL I HAVE TO DO IS — I HAVE TO PAUSE, TAP THIS BUTTON, AND THERE WE GO — I HAVE TO PAUSE, BECAUSE IF YOU BLINK, YOU MISS IT. IN THEBLINK, YOU MISS IT. IN THE TAP OF A BUTTON, SENSEI ANALYZED MY LAYER, IDENTIFIED MY SUBJECT, AND TAP OF A BUTTON, SI ANALYZED MY LAYER, IDENTIFIED MY SUBJECT, AND HAS MY SELECTION FOR ME. IT SAVES ME SO MUCH TIME TRACING. HAS MY SELECTION FOR ME. IT SAVES ME SO MUCH TIME TRACING. SELECT SUBJECT IS COMING SOON TO THE IPAD. AND FOR THIS NEXT SNEAK, I WILL BRING IN SELECT SUBJECT IS COMING SOON TO THE IPAD. AND FOR THIS NEXT AN INTREPID EO BRIDGE THESE TWO WORLDS. SNEAK, I WILL BRING IN AN INTREPID EXPLORER TO BRIDGE THESE TWO WORLDS. OF COURSE, NOW THAT I’VE SELECT SUBJECT, I WILL USE THAT TO START. OF COURSE, NOW THAT I’VE SELECT SUBJECT, I WILL USE THAT TO START. IT GETS ME 99% OF THE WAY THEY. BUT IT NEVER HURTS TO HAVE A HUMAN TOUCH. AND OF COURSE,IT GETS ME 99% OF. BUT IT NEVER HURTS TO HAVE A HUMAN TOUCH. THIS TYPE OF HAIR IS ALWAYS TRICKY TO SELECT. IF I WERE ON THE DESKTOP, I WOULD JUST USE THE REFINE EDGE RASH — BRUSH. AG THIS TYPE OF HAIR IS ALWAYS TRICKY TO SELECT. IF I WERE ON THE DESKTOP, I WOULD JUST USE THE REFINE EDGE RASH — BRUSH. FULL SENSEI POWER OF REFINE EDGE’S RIGHT HERE TO THE IPAD. JUST LIKE ON THE DESKTOP, ALL I HAVE TO DO IS START BRUSHINGAGAL SENSEI POWER OF REFINE EDGE’S RIGHT HERE TO THE IPAD. JUST LIKE ON THE DESKTOP, ALL I HAVE TO DO ISRT TOO SENSEI WHERE I HAVE A COMPLICATED EDGE AND I WANT IT SENSEI WHERE I HAVE A COMPLICATED EDGE AND I W THERE WE GO. I SIT BACK. IT DOES ALL OF THE HEAVY LIFTING. YOU CAN SEE EVERY CURL, EVERY HAIR PERFECTLY SELECTEAND.T IT TO FOCUS ITS MAGIC PAID AND THERE WE GO. I SIT BACK. IT DOES ALL OF THE HEAVY LIFTING. YOU CAN SEE EVERY CURL, EVERY HAIR PERFECTLY SELECTED. [APPLAUSE] [APPLAUSE] ALL I HAVE TO DO IS ADD ANY REFINEMENTS I WANT AND TAP DONE. THERE’S OUR LITTLE GUY, ALLALL Y REFINEMENTS I WANT AND TAP DONE. BEAUTIFUL CURLS, PERFECTLY MASKED HERE ON THE CURLS, PERFY MASKED HERE ON THE IPAD. AGAIN, I HAD TO PAUSE FOR A MINUTE, BECAUS IE PAD. AGAIN, I HAD TO PAUSE FOR A MINUTE, BECAUSE THIS IS SO SEAMLESS THAT THE WHOLE POWER CAN GET EASILY LOST. BUT ITSEAMLESS THAT THE WHOLE PR CAN GET EASILY LOST. BUT IT IS IMPOSSIBLE TO MAKE THIS KIND OF COMPLICATED SELECTION THIS QUICKLY AND PRECISELY WITHOUT REFINE EDGE AND ALL THAT SENSEI POWER. JUST ANOTHER EXAMPLE OF IMPOSSIE THIS KIND OF COMPLICATED SELECTION THIS QUICKLY AND PRECISELY WITHOUT REFINE EDGE AND ALL THAT SENSEI POWER. JUST ANOTHER EXAMPLE OF HOW WE HOW WE ARE BRINGING ALL THE POWER AND POSITION YOU EXPECT FROM PHOTOSHOP HERE TO THE IPAD. TO FINISH THIS COMPOSITION, I WILL TURN ON A FEW EFFECTS TO FOCUS THE EYE, AND THERE WE GO. LEARE BRINGING ALL THE POWER AND POSITION YOU EXPECT FROM PHOTOSHOP HERE TO THE IPAD. TO FINISH THIS COMP SUBJECT, RE- THESE ARE JUST TWO OF THE AMAZING SENSEI TURN ON A FEW EFO FOCUS THE EYE, AND THERE WE GO. SELECT SUBJECT, REFINE EDGE — THESE ARE JUST TWO OF THE AMAZING SENSEI TECHNOLOGIES WE TECHNOLOGIES WE ARE BRINGING FROM PHOTOSHOP ON THE DESKTOP TO THE IPAD VERY SOON. AND LIKE EVERYTHING ELSE YOU HAVE SEEN TODAY, THIS IS JUST BEGINNING. IF YOU ALREADY USE PARE BRINGINN THE DESKTOP TO THE IPAD VERY SOON. AND LIKE EVERYTHING ELSE YOU HAVE SEEN TODAY, THIS IS JUST BEGINNING. IF YOU ALREADY USE PADHO TTOHE W PROJECTS, JUST PART WORKING — START WORKING. PROJECTS, JUST PART WORKING — START WORKING. IF YOU’RE NEW TO PHOTOSHOP OR HAVE BEEN OVERWHELMED BYIF YOU’R HAVE BEEN OVERWHELMED BY THE DESKTOP IN THE PAST, GIVE IT A TRY ON IPAD. THIS IS JUST A PLACE TO START. THANK YOU SO MUCH. BACKIVE IT A TRY ON IPAD. THIS IS JUST A PLACE TO START. THANK SCOTT. [APPLAUSE] SCOTT: THANK YOU. IF YOU ARE A CREATIVE CLOUD CUSTOMER WITH PHOTOSHOP, PHOTOSHOP ON IPAD ISYOU SO I MN. BACK TO, SCOTT. [APPLAUSE] SCOTT: THANK YOU. IF YOU ARE A CREATIVE CLOUD CUSTOMER WITH PHOTOSHOP, PHOTOSHOP ONLU IDEPAD IN YOUR PLAN, STARTING TODAY. IT IS ALSO AVAILABLE ON THE APP STORE. WE HAVE IN YOUR PLAN, STARTING TODAY. IT IS ALSO AVAILABLE ON THE APP STORE. WE HAVE A REALLY EXCITING ROADMAP AHEAD. SUPER EXCITED. SO AS A REALLY EXCITING ROADMAP AHEAD. SUPER EXCITED. SO AS SHANTANU SAID EARLIER, WE WANT EVERYONE TO HAVE THE CREATIVE SKILLS TO TELL SHANTANE WANT EVERYONE TO HAVE THE CREATIVE SKILLS TO TELL A BETTE. THERE IS NO BETTER WAY TO DEVELOP CREATIVE LITERACY THAN THROUGH DRAWING AND PAINTING. DRAWING AND PAINTING UNITE THE MIND, BODY, A STORY, THEIR STORY, IN A BETTER WAY. THERE IS NO BETTER WAY TO DEVELOP CREATIVE LITERACY THAN THROUGH DRAWING AND PAINTING. DRAWING AND PAINTING UNITE THE MIND, BODY, AND IMAGINATION. WE DEVELOPED ADOBE FRESCO TO WE DLPEVELOPED ADOBE FRESCO TO HELP EVERYONE EXPERIENCE THAT LIBERATING POWER OF CREATION. FRESCO THAT LIBERATING POWER OF CREATION. FRESCO HAS ALL OF THE TECHNICAL TOOLS DIGITAL ARTISTS NEED, INCLUDING THE ABILITY TO USE VECTORS ALL OF THE TECHNICAL TOOLS DIGITAL ARTISTS NEED, INCLUDING THE ABILITY TO USE VECTORS AND POWERFUL, VERSATILE PHOTOSHOP BRUSHES. BUT WHAT SETS FRESCO APART ARE THE LIVE BRUSHES. ADOBE SCIENTISTS SPENT YEARS STUDYING REAL OID POWERFUL, VERE PHOTOSHOP BRUSHES. BUT WHAT SETS FRESCO APART ARE THE LIVE BRUSHES. ADOBE SCIENTISTS SPENT YEARS STUDYING REAL OIL AND’S BRUSHESS THOSE MEDIA MORE ACCURATELY AND REALISTICALLY THAN ANY OTHER WAPATERCOLOR PAINTS. FRESCO’S BRUSHES REPRODUCES THOSE MEDIA MORE ACCURATELY AND REALISTICALLY THAN ANY OTHER AP EXPEN,RIENCE OF DRAWING AND PAINTING IN FRESCO NATURAL AND EXPRESSIVE. IN FRESCO NATURAL AD EXPRESSIVE. IS THE ONE AND ONLY KYLE WEBSTER. KYLE: HELLO. [APPLAUSE] THANK YOU. HOW IS MY HAIR? HERE TO SHOW YOU WHAT YOU CAN DO WITH FRESCO IS THE ONE AND ONLY KYLE WEBSTER. KYLE: HELLO. [APPLAUSE] THANK YOU. HOW IS MY HAIR? I COULD SPEND MY TIME UP HERE TELLING YOU ABOUT ALL THE P HERE TELLING YOU ABOUT ALL THES E R BAKED INTO THE APP. LATER, BLENDING, MASKING — WHAT LATER, BLENDING, MASKING — WHAT I REALLY TO SHOW YOU IS SHOW YOU HOW MUCH FUN IT IS TO PAINT. SO I HAVE A LITTLE WATERCOLOR BRUSH AND WILL WANT TO SHOW YOUS SHOW YOU HOW MUCH FUN IT IS TO PAINT. SO I HAVE A LITTLE WATERCOLOR , LIKE SO. MAYBE THIS IS SMALL, AND YOU CANNOT SEE WHAT I AM DOING. SO WHY DON’T I ZOOM IN. YOU WILL NOTICE THE PAINT ON MY CANVAS, LIKE SO. MAYBE THIS IS SMALL, AND YOU CANNOT SEE WHAT I AM DOING. SO WHY DON’T I Z MAGIC — WHEN THAT YELLOW TOUCHES THE RED, LOOK IN. YOU WILL NOTICE THE MAGIC — WHEN THAT YELLOW TOUCHES THE RED, LOOK AT THAT GORGEOUS ORANGE. JUST LIKE THE REAL THING. OUS ORANGE. JUST LIKE THE REAL THING. THIS WATERCOLOR WE CONTROL WITH TWO SLIDERS, WATER AND HOW MUCH PAINT YOU HAVE ON YOUR BRUSH. SOMETIMES I JUST BLENDATERCOLORH TWO SLIDERS, WATER AND HOW MUCH PAINT YOU HAVE ON YOUR BRUSH. SOMETIMES I JUST BLEND COLORS BECAUSE IT IS JUST FUN TO LOOK AT, FRANKLY. I WILL ADD A LITTLEAT, FRANKLY. I WILL ADD A LITTLE PURPLE DOWN TO THE CORNER. ANYTIME IT TOUCHES THE RED, YOU GET A NICE NEW COLOR. DELIGHTFUL. PURPLE DOWN TO THE CORNER. ANYTIME IT TOUCHES THE RED,AND T BLUE. WATCH THAT. YOU GET A NICE NEW COLOR. DELIGHTFUL. AND A LITTLE BIT OF A BRIGHT BLUE. WATCH THAT. IT TOUCHES THAT PURPLE, AND WE GET THE BORGES VIOLET — THE BOG ORGEOUS VIOLET COLOR COMING THROUGH. IT IS SO FUN TO SEE ORGEOUS VIOLET COLOR COMING THROUGH. IT IS SO FUN TO SEE THESE COLORS IN A NATURAL WAY. AND I CAN CRANK THESE COLORS IN A NATURAL WAY. AND I CAN CRANK UP THE WATER AND GET A NICE BLEEDING EFFECT. NICE BLEEDING EFFECTS LIKE THAT. MAYBE IT WILL BE OBVIOUS THE MOMENT I ADD THAT. UP THE WATER AND GET A NICE BLEEDING EFFECT. NICE BLEEDING EFFECTS LIKE THAT. MAYBE IT WILL BETHIS IS A TOUCA. ONE OF MY FAVORITE BIRDS. I ADD THAT. THIS IS A TOUCAN. ONE OF MY FAVORITE BIRDS. WHAT I LOVE ABOUT TOUCAN’S IS IT RHYMES WWHAT I LOVE ABOUT TOUC’T RHYMES WITH YOU CAN. I KNOW THAT YOU CAN CREATE BEAUTIFUL YOU CAN. I KNOW THAT YOU CAN CREATE IS AS SIMPLE AS PICKING UP A BRUSH AND GOING FOR IT. I HAVE GREEN THERE. I WANT TO GO BACK TO THE YELLOW. I HAVE A COLOR HISTORY PALLET A. IT IS AS SIMPLE AS PICKING UP A BRUSH AND GOING FOR IT. I HAVE GREEN THERE. I WANT TO GO BACK TO THE YELLOW. I HAVE A COLOR HISTORY PALLET WAITING FOR ME WAITING FOR ME. I DON’T HAVE TO WORRY WHAT THAT COLOR I WAS USING EARLIER. I DON’T HAVE TO WORRY WHAT THAT COLOR I WAS USING EARLIER. I SOMETIMES NEED DETAIL. FOR DETAIL, I NEED A DETAIL BRUSH. I HAVE A DETAIL BRUSH HERE. I AM GOING TO USE A DARKER COLOR. NOTICE I AM ABLE TO BRING THE BRUSH TO AIN SOMETIMES NEED DET. FOR DETAIL, I NEED A DETAIL BRUSH. I HAVE A DETAIL BRUSH HERE. I AM GOING TO USE A DARKER COLOR. NOTICE I AM ABLE TO BRING THE BRUSH TO A FINE POINT. THIS IS BECAUSE THIS BRUSH WILL RESPOND TO THAT PRESSURE SENSITIVITY. MORE PRESSURE, WIDER MARK. LESS PRESSURE, LESS SO. IS BECAUSE THIS BRUSH WILL RESPOND TO THAT PRESSURE SENSITIVITY. MORELET’S GIVE HIM AN EYEBALL. THIS ISRESSURE, WIDER MARK. LESS PRESSURE, LESS SO. LET’S GIVE HIM AN EYEBALL. THIS IS SOMETHING I COULD NOT DO IN THE REAL WORLD, PICK SOMETHIO IN THE REAL WORLD, PICK UP AN ERASER AND WIPE AWAY WATERCOLOR. A HIGHLIGHT IN THE EYE. I’M GOING TO GO TO MY WASH BRUSH. UP AN ERASER AND WIPE AWAY WATERCOLOR. A HIGHLIGHT IN THE EYE. I’M GOING TOAND BRING SOME OF TR DOWN. I’M GOING TO DO SOMETHING FUN, PAINT WITH PURE WATER. AND FRESCO, ALL YOU HAVE TO DO IS SELECT YOUR COLOR WHEEL. NOTICE WE HAVE A TRANSPARENT CIRCLE. GO TO MY WASH BRUSH. AND BRING SOME OF THAT COLOR DOWN. I’M GOING TO DO SOMETHING FUN, PAINT WITH PURE WATER. AND FRESCO, ALL YOU HAVE TO DO IS SELECT YOUR COLOR WHEEL. WHEN I DO THAT, ALL I AM DOING .CIRCLE.G WATER TO THE CANVAS WHEN I DO THAT, ALL I AM DOING LS TOGETHER. BEAUTIFUL. I AM NOT ADDING PAINT, I AM JUST PAINTING WITH WATER. I THINK OUR LITTLE GUY LOOKS LOOK AT HOW THAT BLENDS TOGETHER. BEAUTIFUL. I AM NOT ADDING PAINT, I AM JUST PAINTING WITH WATER. I THINK OUR LITTLE GUY LOOKS HATHIS IS SOMETHING ELSE I LIKE ABOUT WORKING IN A DIGITAL ENVIRONMENT. I CAN TAKE ANYTHING I MADE, AND LARGE AND IT, ROTATED ON THE CANVAS. PPY BUT HE NEEDS A PLACE TO LIVE. THIS IS SOMETHING ELSE I LIKE ABOUT WORKING IN A DIGITAL ENVIRONMENT. I CAN TAKE ANYTHING I MADE, AND LARGE AND IT, ROTATED ON THE CANVAS. SORRY PAPER I LOVE YOU, BUT LET’S GET SERIOUS. SORRY PAPER I LOVE YOU, BUT LET’S GET SERIOUS. HAVE SOME OF MY FAVORITE PHOTOSHOP BRUSHES SAVED HERE. I HAVE SOME OF MY FAVORITE PHOTOSHOP BRUSHES SAVED HERE. I’M GOINGI’M GOING TO USE A FOLE BRUSH. IT MEANS I’M GOING TO PAINT FOLIAGE WITH A COUPLE OF TAPS. A FOLIAGE BRUSH. IT MEANS I’M GOING TO PAINT FOLIAGE WITH A COUPLE OF TAPS. LE LIKE CHEATING. I WILL GRAB A LEAFY LINE BRUSH AND PAINT SOME LEAVES. I WILL GRAB A LEAFY LINE BRUSH AND PAINT SOME LEAVES. BRUSH, WHY NOT? IANOTHER LEAFY LINE BRUSH, WHY NOT? I SLIGHTLY LIGHTER COLOR MAY BE. I AM JUST HAVING FUN. THAT IS THE WHOLE POINT. NOTHING IS EVER DONE WITHOUT SPATTER. LIKE A SLIGHTLY LIGHTER COLOR MAY BE. I AM JUST HAVING FUN. THAT IS THE WHOLE POINT. NOTHING IS EVER DONE WITHOUT SPATTER. SPATTER. YELLOW SPATTER. HOW PRETTY IS THAT? SPATTER. YELLOW SPATTER. HOW PRETTY IS THAT? I GO BACK TO MY WATERCOLOR BRUSH AND WHEN I PAINT OVER WHAT I I GO BACK TO MY WATERCOLOR BRUSH AND WHEN I PAINT OVER WHAT I HAVE JUST DONE WITH PHOTOSHOP BRUSHES, EVERYTHING GETS WET AGAIN. SEE THAT? JUST DONE WITH PHOTOSP BRUSHES, EVERYTHING GETS WET AGAI THESE AREAS I AM PAINTING ARE PICKING UP ALL THE COLOR THAT WAS JUST PUT DOWN WITH A PHOTOSHOP BRUSH, BUT SINCE I AM THESEUSING A WATERCOLOR BRUTHESE PICKING UP ALL THE COLOR THAT WAS JUST PUT DOWN WITH A GPHETOT WET. THAT WILL BRING IN ALL OTHER POSSIBILITY. I THINK WE NEED MORE SPATTER. LET’S TAKE HIM AND MOVE HIM OVER HERE, BLOW HIM UP A LITTLE BIT. THESEUSING A WATERCOLOR BRUSH IS GOING TO GET WET. THAT WILL BRING IN ALL OTHER POSSIBILITY. I THINK WE NEED MORE SPATTER. LET’S TAKE HIM AND MOVE HIM OVER HERE, BLOW HIM UP A LITTLE BNE’E PAPER. I AM GOING TO SAY DRY LAYER. WHAT THIS MEANSIT. NEXT, I’M GOING TO DRY THE PAPER. I AM GOING TO SAY IS, IF I GO BK TO THE DETAIL BRUSH I CAN PAINT ON TOP OF THIS AND IT IS GOING TO ACKNOWLEDGE THAT THERE IS COLOR UNDERNEATH, IT IS GOING TO BLEND ALL THAT COLOR. WH LAT THI IS MEANS IS, IF I GOK TO THE DETAIL BRUSH I CAN PAINT ON TOP OF THIS AND IT IS GOING TO ACKNOWLEDGE THAT THERE IS COLOR UNDERNEATH, IT IS GOING TO BLEND ALL THAT COLOR. BU PAINTING HAVE A CLEAR, CRISP EDGE. M PAINTING HAVE A CLEAR, CRISP EDGE. ESSENTIALLY, WE GIVE YOU THREE WAYS TO USE WATERCOLOR IN FRESCO. ESSENTIALLY, WE GIVE YOU THREE WAYS TO USE WATERCOLOR IN FRESCO. WET ON TOP OF WET, WET ON TOP OF DRY. IT ON TOP OF WET, WET ON TOP OF DRY. I WILL LET A LITTLE CIRCLE AROUND THE EYE. E CIRCLE AROUND THE EYE. THERE WE HAVE A HAPPY TOUCAN LIVING IN A HAPPY FOREST. THE THING ABOUT TOUCAN’S IS — ARE THEY EVER UNHAPPY? THEYTHERE WE HAVE A HAPPY TOUCAN LIVING IN A HAPPY FOREST. THE THING ABOUT TOUCAN’S IS — D SAY EVERYTHING IS GOOD. THAT TOOK ME A COUPLE OF MINUTES. WATERCOLOR, PHOTOSHOP BRUSHES, BOOM. PPY? THEY MUST LOOK IN THE MIRROR AND SAY EVERYTHING IS GOOD. THAT TOOK ME A COUPLE OF MINUTES. WATERCOLOR, PHOTOSHOP BRUSHES, BOOM. I WANT TO SHOW YOU SOMETHING WITH OIL. FOR HUNDREDS OF YEARS, ARTISTS HAVEI WANT TO SHOW YOU SOMETHING WITH OIL. FOR HUNDREDS OF BEEN USING OILSE PAINTINGS WITH TONS OF DEPTH. I’M GOING TO ZOOM IN BECAUSE I WANT YOU TO SEE THIS RICH, TEXTURED DETAILED SURFACE. IT YEARS, ARTISTS HAVE BEEN USING OILS TO CREATE PAINTINGS WITH TONS OF DEPTH. I’M GOING TO ZOOM IN BECAUSE I WANT YOU TO SEE THIS RICH, TEXTURED DETAILED S LOOKS LIKE . WHAT IS FUN IS WHEN I START TO TAKE MY BRUSH AND PUSH ALL THAT PAINT AROUND. IT LOOKS LIKE THE REAL THING. WHAT IS FUN IS WHEN I START TO TAKE MY BRUSH AI CAN BLEND WITH, OR I CAN DIG IN. YOU CAN SEE THE BRISTLES. NOTICE COMMIT THERE IS A LITTLEA N OUND. I CAN BLEND WITH LIGHT PRESSURE, OR I CAN DIG IN. YOU CAN SEE THE BRISTLES. NOTICE COMMIT THERE IS A LITTLE BIT OF CANVAS TEXTURBIE.T OF CA. THAT IS COMING THROUGH BECAUSE I AM USING LIGHT PRESSURE AND GRAZING THE SURFACE. LET’S SELECT COLOR AND DIG IN. LLTHAT IS COMING THROUGH BECAUSI AM USING LIGHT PRESSURE AND GRAZING THE SURFACE. LET’S SELECT COLOR AND DIG IN. IT ALL BLENDS SO MUCH FUN. TO FINISH OFF, WHAT WE NEED TO DO IS GIVE THIS TO FINISH OFF, O DO IS GIVE THIS FARMER MORE DETAIL. FARMER MORE DETAIL. I AM GOING TO JUMP OUT OF FULL-SCREEN AND SELECT AN OIL PAINTING. WE HAVE A SUNNY DAY. THE SHADOWS COMING DOWN FROM TO JUMP OUT OFING FULL-SCREEN AND SELECT AN OIL PAINTING. WE HAVE A SUNNY DAY. THE SHADOWS COMING DOWN FROM TREES THERE. WHAT I WANTT T TO DO IS ADD SOME SUN TO THE BRIM OF THE HAT. IT IS AS SIMPLE AS THIS. A LITTLE BIT OF COLOR. O DO IS ADD SOME SUN TO THE BRIM OF THE HAT. IT IS AS SIMPLE AS THIS. A LITTLE BIT OFLIGHTER THE PRESI USE, THE MORE IT PICKS UP THE UNDERLYING COLOR AND BLENDS IT IN. I’M GOING TO USE A BRIGH CT OLG. THE LIGHTER THE PRESSURE IS I USE, THE MORE IT PICKS UP THE UNDERLYING COLOR AND BLENDS IT IN. I’M GOING TO USE A BRIGHT GREEN. POP THAT COLLAR OUT ON THE POP THAT COLLAR OUT ON THE SHOULDER A LITTLE BIT. DOWN THE ARM. THE OTHER SHOULDER, THE FOREARM. JUST LIKE THAT, WE ARE GIVING FOR TO THIS FI .DOWN THE ARM.GU THE OTHER SHOULDER, THE FOREARM. I THINK WE CAN GET HIS LIKE TO COME FORWARD. THAT HIS LEG TO COME FORWARD. — AND THAT, WE ARE GIVING FOR TO THIS FIGURE. I THINK WE CAN GET HIS LIKE TO COME FORWARD. THAT HIS LEG TO COME FORWARD. GET IMPRESSION THAT HIS LEG IS COMING FORWARD. JUST LIKE THAT THEN WE GET IMPRN THAT HIS LEG IS COMING FORWARD. JUST LIKE THAT WE HAVE PAINTING, IF YOU WERE TO PRINT THIS OUT IT LOOKS LIKE REAL OIL PAINT. WE HAVE PAINTING, IF YOU WERE TO PRINT THIS OUT IT LOOKS LIKE REAL OIL PAINT. OF COURSE, NOW I CAN USE UNDO. CHEATING, BUT IN THE BEST WAY. ANYOF COURSE, NOW I CAN USE UND. CHEATING, BUT IN THE BEST WAY. ANY ARTIST CAN START WITH A THUMBNAIL SKETCH AND GO ALL THE A THUMBNAIL SKETCH AND GO ALL THE WAY THROUGH TO A FINAL, HIGH-RESOLUTION PIECE OF ART. WHAT WAY THROUGH TO A FINAL, HIGH-RESOLUTION PIECE OF ART. APPOSITE BRINGS ME BACK TO THE FEELING I HAD AS A KID. THE PURE JOY OF CREATING SOMETHING NEW. TAKE YOU. — THANK YOU. I LOVE MOST ABOUT THIS APPOSITE BRINGS ME BACK TO THE FEELING I HAD AS A KID. THE PURE JOY OF CREATING SOMETHING NEW. TAKE YOU. — THANK YOU.>>KIND OF>>KIND OF MESMERIZIN. THANKS. MESMERIZING. THANKS. WE SHIPPED A NEW VERSION FOR IPAD THIS MORNING WITH A TON OF GREAT NEW FEATURES. TODAY, WE ARE EXCITEDWE SHIPPEDR IPAD THIS MORNING WITH A TON OF GREAT NEW FEATURES. TO LAUNCH VERSIONS OF FRESCO FOR SELECT WINDOWS AND — DEVICES. TODAY, WE ARE EXCITED TO LAUNCH VERSIONS OF FRESCO FOR SELECT WINDOWS AND — DEVICES. FRESCO IS POWERFUL AND VERSATILE ENOUGH FOR PROFESSIONALS. IS POWERFUL AND VERSATILERESCO ENOUGH FOR PROFESSIONALS. WE WANT EVERYONE TO ENGAGE IN THE ART OF DRAWING. THAT IS WHYWE WANT EVERYONE TO N THE ART OF DRAWING. THAT IS WHY WE ARE OFFERING ADOBE FRESCO AS A FREE APPLICATION WITH THE OPTION OF WE ARE OFFERING ADOBE FRESCO AS A FREE APPLICATION WITH THE OPTION OF UPGRADING FOR UNLIMITED BRUSHES AND A FEW OTHER PREMIUM FEATURES. A PREMIUM VERSION OF FRESCO IS BRUSHES AND A FEW OTHER PREMIUM FEATURES. A PREMIUM VERSION OF FRESCOSINCE ALREADY CREATED OVER ONE MILLION DRAWINGS AND PAINTINGS IN THE APP. EVERYTHING YOU CREATE IN FRESCO IS SAVED BY THE PH IS AVAILABLE. SINCE WE LAUNCHED, PEOPLE HAVE ALREADY CREATED OVER ONE MILLION DRAWINGS AND PAINTINGS IN THE APP. EVERYTHING YOU CREATE IN FCUREM. YOU CAN OPEN YOUR WORK ON BY THT DOCUMENTS. YOU CAN OPEN YOUR WORK ON DESKTOP OR IPAD TO CREATE POOR EFFECTS. THIS IS WHAT WE MEAN WHEN WE TURNTO CREATE POOR EFFECTS. THIS IS WHAT WE MEAN WHEN WE TURN ABOUT — TALK ABOUT TURNING DESKTOP PRODUCTS INTO MULTI-SURFACE SYS. ABOUT — TALG DESKTOP PRODUCTS INTOMULTI-SURF. WHAT ABOUT THE REST OF THE CREATIVE CLASSWHAT ABOUT THE REE CREATIVE CLASS ECHO WHAT OTHER — TODAY, WE ARE PROUD TO GIVE YOU A PREVIEW OF NE OTHER — TODAY, WE ARE PROUD TO GIVE YOU A PREVIEW OF THE NEXT STEP IN OUR EVOLUTION. ADOBE ILLUSTRATOR ON THE IPAD. [APPLAUSE]>>ADOBE ILLUSTRATOR ON THE IPAD. [APPLAUSE] THIS REALLY IS GRAPHIC DESIGN REIMAGINED.>>THIS REALLY IS GRAPHIC DESIGN REIMAGINED. YOU GET ALL OF THE PRECISION AND VERSATILITY OF AND VERSATILITY OF ILLUSTRATOR, DESIGNED FOR TOUCH. YOU WILL BE ABLE TO OPEN PROJECTS ON IPAD, AND FINISH ON DESKTOP. SIGNED FOR TOUCH. YOU WILL BE ABLE TO OPEN PROJECTS ONU WILL HAVE EVERYTHIU NEED TO BUILD YOUR PROJECT, SHARE IT WITH COLLABORATORS, AND GET QUICKLY TO A FINISHED LOGO OR ILLUSTRATION. YOU WILL HAVE EVERYTHING YOU NEED TO BUILD YOUR PROJECT, SHARE IT WITH COLLABORATORS, AND GET QUICKLY TO A FINISHED LOGO OR ILLUSTRATION. THIS GAVE US THE CHANCE TO QUESTION OUR FUNCTIONS AND RETHTHIS GAVE US THE CHANCE TO QUESTION OUR FUNCTIONS AND RETHINK THE STATUS QUO. I THINK YOU ARE GOING TO SEE IN ILLUSTRATOR, IT IS NOT JUST MOBILE, BUT A LOT MORE INTUITIVE AND EASIER TO USE. TO IN ILLUSTRATOR, IT IS NOT JUST MOBILE, BUT A LOT MORE INTUITIVE AND EASIER TO USE. SHOW YOU ILLE IPAD FOR THE FIRST TIME EVER, WELCOME.>>TO SHOW YOU ILLUSTRATOR ON THE IPAD FOR THE FIRST TIME EVER, WELCOME. THANK YOU. WE ARE REALLY EXCITED TO BE HERE.>>THANK YOU. WE ARE REALLY EXCITED TO BE HERE. SIMILAR TO PHOTOSHOP AND FRESCO, , ILLUSTRATOR IS PART OF A BROADER SYSTEM. USING CLOUD DOCUMENTS, I CAN SEE EVERYTHING CREATED ON MY DESKTOP OR IPAD IN THE SAME PLACE. SYSTEM. USING CLOUD DOCUMENTS, I CAN SEE EVERI’M GOING TO OPEN UP THIS COMPLEX DRAWING HERE. THIS IS IMPORTANT. THE TEAM IS FOCUSED ON PERFORMANCE AS AYTHING CREATED P OR IPAD IN THE SAME PLACE. I’M GOING TO OPEN UP THIS COMPLEX DRAWING HERE. THIS IS IMPORTANT. THE TEAM IS FOCUSEDCITIZEN. IT MOVES FAST. IT IS SUPER SMOOTH. THIS DRAWING HAS TENS OF THOUSANDS OF OBJECTS, BUT FIRSTS CITIZEN. IT MOVES FAST. IT IS SUPER SMOOTH. THIS DRAWING HAS TENS OF THOUSANDS OF OBJECTS, BUT THE IPAD AND ILLUSTRATOR CAN HANDLE IT WITH EASE. IPI’A’ AND ILLUSTRATOR CAN HANDE IT WITH EASE. I’M GOING TO OPEN UP A SECOND FILE AND CREATE A FEW DIFFERENT LOGOS USING A FEW DIFFERENT TECH EXPERIENCE — TECHNIQUES. ‘M GOING TO OPEN UP A SECOND FILE AND CREATE A FEW DIFFERENT LOGOS USING A FEW DIFFERENT TECH EXPERIENCE — TECHNIQUES. THIS IL TOOL. THE PENCIL TOOL AND THE APPLE PENCILTHIS IS THE NEW RETHOUGHTL TOOL. THE PENCIL TOOL AND THE APPLE PENCIL ARE AN AMAZING PAIR. I CAN START ARE AN AMAZING PAIR. I CAN START BY TAPPING ON MY SCREEN. I AM CREATING STRAIGHT LINES. WHEN I GET TO THE END OF A LINE, I CAN TAP AND BY TAPPING ON MY SCREEN. I AM CREATING STRAIGHT LINES. WHEN I GET TO THE END OF A LINE, I CAN TAP AND DRAG, AND CREATE REALLY SMOOTH VECTOR CURVES SMOOTH VECTOR CURVES USING NATURAL FLUID MOTIONS. FOR THOSE OF YOU MAYBE INTIMIDATED BY ILLUSTRATOR IN THE PAST, IT IS INCREDIBLY EAUS. FOR THOSE OF YOU MAYBE INTIMIDAADTE.D LL FOR THOSE OF YOU WHO ARE COMFORTABLE WITH THE PEN TOOL, WE HAVE ALSO RETHOUGHT HOW THAT WORKS. PAST, IT IS INCREDIBLY EASY HERE ON THE IPAD. FOR THOSE OF YOU WHO ARE COMFORTABLE WITH THE PEN TOOL, WE HAVE ALSO RETHOUGHT HOW THAT WORKS. I’M GOING TO START BY CREATING A BASIC SHAPE. DURING TRACING, SOMETHING I DO QUITE A BIT. I’M GOING TO START BY CREATING A BASIC SHAPE. DURING TRACING, SOMETHING I DO QUITE A BIT. YOU WILL NOTICE IF I CLICK AND DRAG. IYOU WILL NOTICE IF I CLICK AND DRAG. I GET EXACT PERCENTAGES, I GET A TON OF DETAIL. I’M GOING TO CREATE THE REST OF THIS VERY QUICKLY. GET EXACT PERCENTAGES, I GET A TON OF DETAIL. I’M GOING TO CREATE THE REST OF THIS VERY QUICKLY. I AM GETTING GOOD SNAPPING. I MADE A FEW MISTAKES I WANT TO EDIT. I’M GOING TO GET RID OF THIS ANCHOR POINT. ALL I DO IS CLICK DELETE, THE ANCHOR GOES AWAY. I AM GETTING GOOD SNAPPING. I MADE A FEW MISTAKES I WANT TO EDIT. I’M GOING TO GET RID OF THIS ANCHOR POINT. ALL I DO IS CLICK DELETE, THE ANCHOR GOES AWAY. HERE I WANT TO GET RID OF. NOW WE HAVE SMART DELETE. I MADE AN EXTRA POINT HERE I WANT TO GET RID OF. NOW WE HAVE SMART DELETE. WHEN I DELETE THAT POINT, IT DOES NOT CHANGE MY VECTOR CURVE. IT ISWHEN I DELETE THAT POINT, T DOES NOT CHANGE MY VECTOR CURVE. IT IS GREAT BEING ABLE TO SELECTIVELY EDIT INDIVIDUAL VECTORS. IF I WANT TO MOVE A POINT ALONG THENG ABLE TO SELECTIVELY EDIT INDIVIDUAL VECTORS. IF I WANT TOOULD PUSH AND PULL THE SHAPE. I CAN DIRECT THIS POINT ALONG AN EXACT PATH TO MOVE IT EXACTLY WHERE I WANT WITHOUT TRANSFORMING THE SHAPE. AST, IN THE PAST IT WOULD PUSH AND PULL THE SHAPE. I CAN DIRECT THIS POINT ALONG AN EXACT PATH TO MOVE IT EXACTLY WHERE I WANT WITHOUT TRANSFORMING THE SHAPE. LAUSE] THANK YOU. I HAVE ALSO GOT THE ABILITY[APP] THANK YOU. I HAVE ALSO GOT THE ABILITY TO CHANGE THINGS BY EXACT PIXEL INCREMENT. TO CHANGE THINGS BY EXACT PIXEL INCREMENT. I SCRUB HERE ON MY X AND Y. THAT IS IMPORTANT WHEN USING ILLUSTRATOR. I GOINI SCRUB HERE ON MY X AND . THAT IS IMPORTANT G WHTOEN FINIY DRAWING AN EYE. I AM NOT HAPPY WITH THIS TYPOGRAPHY. IF I SELECT THIS PIECE OF TEXT AND GO INTO MY PROPERTIES, I CAN G ILLUSTRATOR. I GOING TO FINISH THIS UP BY DRAWING AN EYE. I AM NOT HAPPY WITH THIS TYPOGRAPHY. IF I SELECT THIS PIECE OF TEXT AND GO INTO MY THE SIZE, SPACIN, EVERYTHING RIGHT HERE WITHOUT DIGGING THROUGH A LOT OF COMPLICATED MENUS. IF, I CAN CHANGE THE SIZE, SPACING, I DO GO INTO PROPERTIES, ITT IS EASY TO TRY OUT DIFFERENT FONTS. I CAN CLICK AND DRAG AND PREVIEW DIFFERENT FONTS ON THE SCREEN IN IF I DO GO INTO PROPERTIES, IT IS EASY TO TRY OUT DIFFERENT FONTS. I CAN CLICK AND DRAG AND PREVIEW DIFFERENT FONTS ONMY DESIGNED TS LOOK. IF I DECIDE NONE OF THESE ARE QUITE RIGHT, I CAN TAP AND THE N MY DESIGNED TO SEE HOW THINGS LOOK. IF I DECIDE NONE OF THESE ARE QUITE RIGHT, I CAN TAP AND THAT ACCESS TO ALL 17,000 ADOBE FONTS RIGHT HERE WITHIN ILLUSTRATOR. I CAN PICK WHEN I LIKE AND FINISH UP. — I CAN PICK ONE I LIKE. PICK WHEN I LIKE AND FINISH UP. — I CAN PICK ONE I LIKE. WHEN YOU DRAW SOMETHING ON A PIECE OF PAPER, YOUWHEN YOU DRAA PIECE OF PAPER, YOU TAKE A PHOTO, YOU BRING IT INTO ILLUSTRATOR AND YOU TRACE IT AGAIN. WE THINK THERE IS A MUCH BETTER WAY TO USE TAKE A PHOTO, YOU BRING IT INTO ILLUSTRATOR AND YOU TRACE IT AGAIN. WE THINK THERE IS A MUCH BETTER WAY TO SENSEI. IF I SELECT THIS IMAGE AND GOING TO DRY GOD — DRAWING GUIDE, SENSEI IS GOING TO CREATE A TRACE FOR ME RIGHT HERE. USE SENSEI. IF I SELECT THIS IMAGE AND GOING TO DRY GOD — DRAWING GUIDE, SENSEI IS GOING TO CREATE A TRACE FOR ME RIGHT HERE. [APPLAUSE] YOU WILL NOTICE IF I CODED[APPL] YOU WILL NOTICE IF I CODED TO THAT –>>TO THAT –>>IF I DECIDE I WANT TO CHANGE SOMETHING THAT SENSEI DID. IT HELPS ME GET STARTED, BUT IT DOES NOT TAKE CONTROL AWAY FOR E SOMETHING THAT SENSEI DID. IT HELPS ME GET WAS A SIMPLE EX. WHAT IF I HAVE A DRAWING THAT LOOKS LIKE THIS. IT IS NOT DRAWN VERY PRECISELY. SENSEI CAN HANDLE THIS IMAGE. STARTED, BUT IT DOES NOT TAKE CONTROL AWAY FOR ME. THAT WAS A SIMPLE EXAMPLE. WHAT IF I HAVE A DRAWING THAT LOOKS LIKE THIS. IT IS NOT DRAWN VERY PRECISELY. SENSEI CAN HANDLE THIS IMAGE. SHAPES , AND RECONSTRUCTING ALL THE VECTORS FOR ME. IT CREATESLOOKING AT THE UNDERLS , AND RECONSTRUCTING ALL THE VECTORS FOR ME. IT AMAZING TRACING. [APPLAUSE] BECAUSE I HAVE CONTROL, I CAN GO INTO THIS IMAGE AND I C AN AMAZ. [APPLAUSE] BECAUSE I HAVE CONTROL, I CAN GO INTO THISDERLYING SHAPES THAT WILL CHANGE THE ENTIRE VECTOR. IF I END UP CHANGING IMAGE AND N ACTUALLY EDIT THE UNDERLYING SHAPES THAT WILL CHANGE THE ENTIRE VECTOR. IF I END UP CHANGING THE OUTSIDE, OR THESE INDIVIDUAL THINGS, I GET A TON OF THE OUTSIDE, OR THESE INDIVIDUAL THINGS, I GET A TON OF CONTROL INCLUDING ALL THE POINTS THAT I WANT. NEW WAYS OF CREATING VECTORS ON THE IPAD. THOSE CONTROL INCLUDING ALL THE POINTS THAT I WANT. NEW WAYS OF CREATING VECTORS ON THE IPAD. THOSE ARE A FEW OF THE BASIC DRAWING AND TYPOGRAPHY CONTROLS. I’M GOING TO PDRAWING AND TYPOG. I’M GOING TO PASS IT OFF TO SOME OF THE MORE — CAPABILITIES.>>IT OFF TO SOME OF THE MORE — CAPABILITIES.>>I AM GOING TO TALK ABOUT THE FIRST FEATURE, SYMMETRY. I HAVE GOT THIS DRAWING HERE. I AM GOING TO TALK ABOUT THE FIRST FEATURE, SYMMETRY. I HAVE GOT SYMMETRICAL, THE LEFT SIDES ARE IDENTICAL. SYMMETRICAL, THE LEFT AND RIGHT SIDES ARE IDENTICAL. THE MINUTE I ADDED ONE SIDE, THE, THOSE EDITS DON’T GET ADDED ONTO THE OTHER END I HAVE TO REPEAT THE PROCESS. PATHD,ECA OTHER END I HAVE TO RT THE PROCESS. I’GOWITH THE IPAD, WE CAN SIMPLE THE SYMMETRY MODE. I’M GOING TO NEED THIS ONE HALF I INITIALLY SLEPT, AND LEAVE THE OTHER HALF SELECTED. I GO RIGHT OTHER HALF SELECTED. I GO RIGHT HERE AND SEE SYMMETRY. YOU CAN SEE IT IS MIRRORED — IT HAS MIRRORED ONE SIDE FOR ME. ISEE SYMMETRY. YOU CAN SEE IT IS MIRRORED — IT HAS MIRRORED ONE SIDE FOR ME. I WILL GO INTO EDITING DETAILS. I WILL EDIT THIS PART RIGHT HERE. ITING DETAILS. I WILL EDIT THIS PART RIGHT HERE. I WILL MOVE AROUND THIS CIRCLE AS WELL. TO FINISH UP, I DRAWI WILL MOVEE AS WELL. THE — ON ONE SIDE. TO EXIT, I TAP OUT. TO FINISH UP, I DRAW THE — ON ONE SIDE. TO EXIT, I TAP OUT. NOW WHEN I TAPNOW WHEN I TAP BAT BEHAVES LIKE AN ORDINARY OBJECT WHICH MEANS I CAN APPLY ANY TRANSFORMATIONS. IF I WANT TO EDIT THIS FURTHER, ALL I HAVE TO DO IS GO RIG BACKT BEHAVES LIKE AN ORDINARY OBJECT WHICH MEANS I CAN APPLY ANY TRANSFORMATIONS. IF I WANT TO EDIT THIS FURTHER, ALL I HAVE TO DO IS GO RIGHT INN AND IT IS ALWAYS CONNECTED AND ALWAYS EDITABLE. [APPLAUSE] AND IT IS ALWAYS CONNECTED AND ALWAYS EDITABLE. [APPLAUSE] BACK INTO SYMMETRY MODE. LET’S MOVE ONTO TO MORE NEW THINGS. BACK INTO SYMMETRY MODE. LET’S MOVE ONTO TO MORE NEW THINGS. THE NEXT FEATURE IS CALLED THE – I WANT TO ROTATE AND REPEAT. WHAT I DO IS I DUPLICATE AND I I WANT TO ROTATE AND REPEAT. WHAT I DO IS I DUPLICATE AND I ROTATE,ROTATE, AND WITH SOME FAY COMPLEX MATHEMATICS TO FIGURE OUT WHAT I NEED. AND WITH SOME FAIRLY COMPLEX MATHEMATICS TO FIGURE OUT WHAT I NEED. THAT SOUNDS LIKE A LOT OF WORK. WE CAN MAKE THIS INSANE PROCESS MUCH SIMPLER BY USING VISUAL REPEAT. THAT SOUNDS LIKE A LOT OF WORK. WE CAN MAKE THIS INSANE PROCESS CHWITH THIS SELECTED, I COHERENT SAY — I CAN GO HERE REPEAT. WITH THIS SELECTED, I COHERENT SAY — I CAN GO HERE REPEAT. YOU CAN SAY THAT IT — YOU CAN SEE THAT IT — YOU CAN SEE THAT IT DOESN’T FOR ME. I CANNOT CHANGE THE RADIUS. I CAN INCREASE OR DECREASE THE NUMBER OF IN ISTT ANDOESN’T FOR. I CANNOT CHANGE THE RADIUS. I JUST BACK IN A SWIFT MOTION I CAN INCREASE OR DECREASE THE NUMBER OF INSTANCES. I JUST BACK IN A SWIFT MOTION AND I CANAND I CAN — IT AROUND. [APPLAUSE] — IT AROUND. [APPLAUSE] TAP OUT TO EXIT. WHEN I TAP BACKTAP OUT TO EXIT. WHEN I TAP BACK IN, I CAN EDIT IT. THAT WAS RADIAL REPEAT. IN, I CAN EDIT IT. THAT WAS RADIAL RELET’S MOVE ON. I HAVE THIS ARLET’S MOVE ONTO T. I HAVE THIS YEAR, AND I WANT TO COVER THIS ENTIRE BACKGROUND. TO COVER THIS ENTIRE BACKGROUND. JUST LIKE BEFORE, I CAN START BY –, BUT I DO NOT EVEN WANT TO ATTEMPT ITJUST LIKE BEFORE, I CY –, BUT I DO NOT EVEN WANT TO ATTEMPT IT BECAUSE I COULD BE DISAPPOINTED IN SECONDS. I COULD BE DISAPPOINTED IN SECONDS. WITH THIS SELECTED HERE, I SAY PATTERN REPEAT AND IT STARTED ME OFF WITH THE BASIC GRIDLIKE PATTERN. WITH THIS SELECTED HERE, I SAY PATTERN REPEAT AND IT STARTED ME OFF WITHI CAN OUTPLACE IT ANYWHI WANT. — I CAN NOW PLACE IT ANYWHERE I WANT. IT COVERS AN AREA MUCH QUICKLY. PATTERN. I CAN OUTPLACE IT ANYWHERE I WANT. — I CAN NOW PLACE IT ANYWHERE I WANT. IT COVERS AN AREA MUCH[APPLAUSE] QUICKLY. [APPLAUSE] I CAN LAY A PIECE TO ADJUST. I CAN LAY A PIECE TO ADJUST. IT IS STARTING TO COME TOGETHER BUT IT LOOKS A LITTLE BLAND. WIIT IS STARTIN PANEL TO ADD A LITTLE FLAVOR. I WILL START BY CHANGING THE GRIT. I TWEAK IT SO THAT IG TO COME TR BUT IT LOOKS A LITTLE BLAND. I WILL GO INTO THIS PANEL TO ADD A LITTLE FLAVOR. I WILL START BY CHANGING THE GRIT. GO. ALL RIGHT. I TWEAK IT SO THAT I GO. ALL RIGHT. [APPLAUSE] [APPLAUSE] I WANT TO ADD A LITTLE MORE DETAIL THAT I HAD NOT DONE. I WANT TO ADD A LITTLE MORE DETAIL THAT I HAD NOT DONE. THIS, YOU ENTER THE ISOLATED INSTANCE. JUST LIKE THIS, YOU ENTER THE ISOLATED INSTANCE. I HAD CREATED THIS LEAF AND SYMMETRY MODE. ALL I AM DOINGI HAD CREATED THID SYMMETRY MODE. ALL I AM DOING IS DRAWING ON ONE SIDE, AND IT DRAWS ON THE OTHER. AND IT IS DRAWING ON THE ENTIRE PATTER ISTS DRAWING ON ONE SIDE, AND IT DRAWS ON THE OTHER. AND IT IS DRAWING ON THE ENTIRE PATTERN INSTANTANEOUSLY. I WILL FINISH BY DRAWING A LITTLE MORE DETAIL. MORE DETAIL. A LITTLE MORE DETAIL RIGHT HERE. THERE YOU GO. [APPLAUSE] A LITTLE MORE DETAIL RIGHT HERE. THERE YOU GO. [APPLAUSE] THAT WAS PATTERN REPEAT. IT CREATES COMPLEX PATTERNS IN . IT CREATES COMPLEX PATTERNS IN A MATTER OF MINUTES. MATTER OF MINUTES. ILLUSTRATED ON THE IPAD, A COMPLETE SYSTEM ON THE DESKTOP. IT MEANS YOU CAN MOVE FROM ONE TO THE OTHER SEAMLESSLY. IPAD, A COMPLETE SYSTEM ON THE DESKTOP. IT MEANS YOU CAN MOVE FROM ONE TO THE OTHER SEAMLESSLY. THIS IS JUST A FEW OF THE FEATURES. I CAN’T WAIT TO SEE WHAT YOU GUYS MAKE OF IT. THANK YOU. [APPLAUSE] FEATURES. I CAN’T WAIT TO SEE WHAT YOU GUYS MAKE OF IT. THANK YOU. THANK YOU. WE RE[APPLAUSE]>>THANK YOU. WE ARE LOOKING FORWARD TO BRINGING ILLUSTRATOR TO THE IPAD FORWARD TO BRINGING ILLUSTRATOR TO THE IPAD IN 2020. WE ARE EXCITED ABOUT IT. 15 YEARS — LET’S ARE EXCITED ABOUT IT. 15 YEARS — K A LITTLE BIT ABOUT DESIGN. FOR THE PAST FEW YEARS, IT FEELS LIKE A NEVER ENDING CONVERSATION ABOUT HOW IMPORTANT DESIGN IS. IT IS ALET’S TALK A LITTLE BIT T DESIGN. FOR THE PAST FEW YEARS, IT FEELS LIKE A NEVER ENDING CONVERSATION ABOUT HOW IMPORTANT DESIGN IS. COMPETITIVE EDGE IN MODERN COMPANIES. DESIGNERS SHOULD BE ABLE TO CENTER PRODUCT OF ELEMENT. IT IS A COMPETITIVE EDGE IN MODERN COMPANIES. DESIGNERS SHOULD BE ABLE TO CENTER PRODUCT OF ELEMENT. I WOULD LIKE TO WELCOME ADOBE’S VICE PRESIDENT OF DESIGN. I WOULD LIKE TO WELCOME ADOBE’S VICE PRESIDENT OF DESIGN.>>THANK YOU. GOOD MORNING EVERYONE. BEFORE I START, I T>>THANK YO. GOOD MORNING EVERYONE. SAY, HOW ABOUT ILLUSTRATOR ON IPAD? ISN’T THAT AMAZING? I AM SO HAPPY TO TALK SAY, HOW ABOUT ILLUSTRATOR ON IPAD? ISN’T THAT AMAZING? I AM SO HAPPY TDEO SITAGNLK. WHY? I HAD A GL ABOUT DESIGN. WHY? I HAD A GLOBAL EXPERIENCED DESIGN TEAM HERE AT ADOBE. THE MISSION OF EXPERIENCED DESIGN TEAM HERE AT ADOBE. THE MISSION OF MY TEAM IS TO DESIGN PRODUCT EXPERIENCES THAT AMPLIFY THE WORLD ‘S ABILITY TO CREATE AND COMMUNI EXPERIENCES T AMPLIFY THE WORLD ‘S AHERE IS T. WHEN I JOINED ADOBE IN 2004, 15 YEARSBILITY TO CREATE AND COMMUNICATE. HERE IS THAT AMAZING TEAM. WHEN I JOINED ADOBE IN 2004, 15 YEARS AGO, WE WERE WORKING ON CREATIVE SUITE TWO. OUR DEVELOPING PROCESS WAS AGO N CREATIVE SUITE TWO. OUR DEVELOPING PROCESS WAS ABOUT TWO YEARS. BY TODAY’S STANDARDS, IS BO UT TWO YEARS. BY TODAY’S STANDARDS, IS EXTREMELY LONG. DESIGNERS WERE CONSIDERED — BROUGHT IN AT THE END OF THE CYCLE TO MAKE THINGS LOOK PRETTY. DESIGNERS WERE CONSIDERED — BROUGHT IN AT THE END OF THE CYTOTODAY, DESIGN IS CENTRAL TOY COMPANY RUNNING. DESIGN ORGANIZATIONS ARE WHAT I CALL FULL STACK.TODAY, DESIGN IY COMPANY RUNNING. DESIGN ORGANIZATIONS ARE WHAT I CALL ACROSS DESIGN OPERATIONS, STRATEGIES, USE OF RESEARCH, PROTOTYPING AND NEW DESIGN. THE WORK THAT WE DO FULL STACK. WITH SUPERPOWERS ACROSS DESIGN OPERATIONS, STRATEGIES, USE OF RESEARCH, PROTOTYPING AND NEW DESIGN. THE WORK THAT WE DO HAS FUNDAMENTALLY CHANGED. WE KNOW DESIGN FOR MULTIPLE SURFACES, DEVICES AND PLATFORMS WITH INPUTS GESUD.CH WE KNOW DESIGN FOR MULTIPLE SURFACES, DEVICES AND PLATFORMS WITH INPUTS SUCH AS TOUCH, VOICE AND BODY MOVEMENT. WE TOUCH, VOICE AND BODY MOVEMENT. WE HAVE AN INTELLIGENT DIGITAL CANVAS THAT GOES BEYOND THE SCREEN. OPENING THE DOOR TO IMAGINE DIGL CANVAS THAT GOES BEYOND THE SCREEN. OPENING THE DOOR TO IMA NEW IMMERSIVE AND AUGMENTED REALITY. DATA PLAYS A CRITICAL ROLE IN ALL OF THE DESIGN DECISIONS WE MAKE. TODAY, MY TEAMMERSIVE ANIGD AUG. DATA PLAYS A CRITICAL ROLE IN ALL OF THE DESIGN DECISIONS WE MAKE. TODAY, MY TEAM50 PRODUCTS AND SN COLLABORATION WITH HUNDREDS OF TEAMS ALL AROUND THE WORLD. D OR THAN 50 PRODUCTS AND SERVICES IN COLLABORATION WITH HUNDREDS OF TEAMS ALL AROUND THE WORLD. IT IS A SUPER COMPLEX MATRIX. IT IS A SUPER COMPLEX MATRIX. MOST OF YOU IN THIS ROOM USE OUR PRODUCTS TO GET YOUR WORK DONE EVERY DAY. WE USE THOSE VERY SAMEMOST OF YR PRODUCTS TO GET YOUR WORK DONE EVERY DAY. PRODUCTS TO DESIGN MOST PRODUCTS. WHICH IS KIND OF METAWE USE THOS TO DESIGN MOST PRODUCTS. WHICH IS KIND OF META, AND ALSO A GREAT HONOR. WE, AND ALSO A GREAT HONOR. WE USE SPEED TO DESIGN PHOTOSHOP. ALL PRODUCTS USE SPEED TO DESIGN PHOTOSHOP. ALL PRODUCTS ONSTAGE STAGE TODAY HAVE BEEN DESIGNED USING ADOBE PRODUCTS BY DESIGNERS AT ADOBE. ONSTAGE STAGE TODAY HAVE BEEN DESIGNED USING ADOBE PRODUCTS BY DESIGNERS AT ADOBE. ONE OF THE BIGGEST CHALLENGES WE HAVE IS TO DESIGN A UNIFIED EXPERIENCE ACROSS OUR ENTIRE PORTFOLIO. ONE OF THE BIGGEST CHALLENGES WE HAVE IS TO DESIGN A UNIFIED EXPERIENCE ACROSS THE COMPLEXITS OVERWHELMING AT FIRST GLANCE. IF WE THE COMPLEXITY OF THIS IS OVERWHELMING AT FIRST GLANCE. IF WE TAKE A SIMPLE EXAMPLE SUCH AS A BUTTON. THERE ARE TAKE A SIMPLE EXAMPLEH AS A BUTTON. THERE ARE NEARLY 1100 VARIATIONS OF THIS COMPONENT ACROSS FRAMEWORKS. NEARLY 1100 VARIATIONS OF THIS COMPONENT ACROSS FRAMEWORKS. THIS IS JUST ONE TINY EXAMPLE OUT OF THOUSANDS. THIS IS JUST ONE TINY EXAMPLE OUT OF THOUSANDS. SO. THE BEST WAY FOR ANY OF US TO ADDRESS THIS TYPE OF COMPLEXITY. THE BEST WAY FOR ANY OF US TO SADYSDRTEESM.S AT ADOBE, OUR DESIGN SYSTEM IS CALLED SPECTRUM. SPECTRUM GIVES US ALL OF THE GUIDELINES, TOOLSTHIS TYPE OF CY IS WITH A DESIGN SYSTEM. AT ADOBE, OUR DESIGN SYSTEM IS CALLED SPECTRUM. SPECTRUM GIVES US ALL OF THE GUIDELINES,BUILDING OUT SPECTRUA LABOR OF LOVE FOR MY TEAM. TO WORK WITH. BUILDING OUT SPECTRUM HAS BEEN A LABOR OF LOVE FOR MY TEAM. AND, A MULTIYEAR JOURNEY. WE HAVE LEARNED A TON ALONG THE AND, A MULTIYEAR JOURNEY. WE HAVE LEARNED A TON ALONG THE WAY. EVERYTHING THAT WE HAVE LEARNED IS HELPING US TO MAKE THE BEST TOOL. EVERYTHING THAT WE HAVE LEARNED IS HELPING US TOTHAT IS WHY I AD EXCITED TO SAY THAT SPECTRUM IS OUT IN THE WILD AND PUBLICLY THE BAVESAIT TOOL. THAT IS WHY I AM SUPER HAPPY AND EXCITED TO SAY THAT SPECTRUM IS OUT IN THE WILD AND PUBLICLLAYBE GUIDE TO BUILDING EURO DESIGN SYSTEM MEANT AS A GREAT TOOL FOR OUR EXTERNAL DEVELOPERAVAILABLEE GUIDE TO BUILDING EURO DESIGN SYSTEM MEANT AS A GREAT TOOL FOR OUR EXTERNAL DEVELOPER COMMUNITY TO USE THE BUILDING BROCK COMMUY TO USE THE BUILDING BROCK — BUILDING BLOCKS THAT OUR TEAMS USE. SO CHECK IT OUT. — BUILDING BLOCKS THAT OUR TEAMS USE. SO CHECK IT OUT. WE ALSO USE SPECTRUM. WHICH HAS BEEN A FORCE MULTIPLIER. HAVING ACCESS WHILE THE KITSWE . WHICH HAS BEEN A FORCE MULTIPLIER. AND ICONS RIGHT WITHIN EXD — WITHIN FONTS AND ICONS RIGHT WITHIN EXD — WITHIN EXD –>>EXD –>>INCLUDING THAT SHE CAN BELIEVE ME, WE GET A TON OF FE IN BELIEVE ME, WE GETTHE XD AS BEEN AMAZING NEW ENHANCEMENTS. BACK. THE XD AS BEEN WORKING ON AMAZING NEW ENHANCEMENTS. JUST TO SEE JUST HOW AMAZING –>>THANKS.>>THAT IS MY BOSS. JUST TO SEE JUST HOW AMAZING –>>THANKS.>>THAT IS MY BOSS. OK, SO ADOBE XD SO ADOBE XDTHE DESIGN, PROTOTYPING AND SHARING TOOLS YOU NEED FOR ONE SEAMLESS EXPERIENCE. JUST LIKE JAMIE SAID, WE USE XD EVERY DAY AT ADOBE. THIS IS A PROJECT FILEOTOTYPINGG TOOLS YOU NEED FOR ONE SEAMLESS EXPERIENCE. JUST LIKE JAMIE SAID, WE USE XD EVERY DAY AT ADOBE. THIS IS A PROJECT FILEILY DEMOED FOR YOU. WE DESIGNED IT ALL FROM SCRATCH RIGHT HERE IN XD USING OUR SPECTRUM DESIGN SYSTEM. LOAD IT UP, FIRE IT UP RIGHT HE PHOTOSHOP ON IPAD WHICH EMILY DEMOED FOR YOU. WE DESIGNED IT ALL FROM SCRATCH RIGHT HERE IN XD USING OUR SPECTRUM DESIGN SYSTEM. LOAD IT UP, FIRE IT UP RIGHT HEXDRE R T IS CRITICAL TO THE WE WORK. THE FIRST VERSION CAME IS CRITIE WORK. THE FIRST VERSION CAME OUT TWO YEARS AGO. WE HAVE SHIPPED — OVER A HUNDRED 50 NEW FEATURES. TODAY, I WANT TO HIGHLIGHT A COUPLE OF MAJOR AREAS WHER OUT O YEARS AGO. WE HAVE SHIPPED — OVER A HUNDRED 50 NEW FEATURES. TODAY, I WANT TO HIGHLIGHT A COUPLE OF MAJOR AREAS WHERE WE H- XD HAS ALWAYS BEEN SUPERFAST. LOOK AT THE WAY I CAN ZOOM IN AND OUT. HAD — XD HAS ALWAYS BEEN SUPERFAST. LOOK AT THE WAY I CAN ZOOM IN AND OUT. WE ALSO CREATE FEATURES THAT MAKE IT REALLY EASY FOR DESIGNERS TO WORK FASTER THAN EVER. THE FIRST FEATURESOMWE ALSO CRET MAKE IT REALLY EASY FOR DESIGNERS TO WORK FASTER THAN EVER. THE FIRST FEATURES COMPONENTS. I HAVE A MASTER COMPONENT HERE, IF YOU WORKED WITH SYMBOLS OR SMART OBJECTS, YOU WILL KNOW HOW THIS WORKS. THIS IS A MASTER COMPONENT. WHATI HAVE A MASTER COMPONENT H, IF YOU WORKED WITH SYMBOLS OR SMART OBJECTS, YOU WILL KNOW HOW THIS WORKS. THIS IS A MASTER COMPONENT. WHAT I’M GOING TO DO’S CHANGE ‘E THE TYPE. FROM REGULAR TO BOLD. I’M GOING TO CHANGE THE FILL TO WHITE. JUST AS YOU EXPECT, IT IS GOING TO THE TYPE. FROM REGULAR TO BOLD. I’M GOING TO CHANGE THE FILL TO WHITE. JUST AS YOU EXPECT, IT IS GOING TO UPDATE RIGHT AWAY TO ALL THE CHILD INSTANCES I HAVE GOT. COMPONENTS ARE EVEN CHILD INSTANCES I HAVE GOT. COMPONENTS ARE EVEN MORE PO MORE POWERFUL THAN THAT. I CAN ALSO OVERRIDE SPECIFIC PROPERTIES ON THESE INSTANCES WHILE KEEPING IT LINKED BACK TO THE MASTER. I’M GOING TO DRAG HERE TO GET A NEW COPY OF THISWERFUL THAN THA. I CAN ALSO OVERRIDE SPECIFIC PROPERTIES ON THESE INSTANCES WHILE KEEPING IT LINKED BACK TO THE MASTER. I’M GOING TO DRAG HERE TO GET A NEW COPY OF THIS COMPONENT, I WILL TURN ON MY GUIDES AND GRITS. WHAT I’M GOING TO DO IS OVERRIDE A LOT OF THESE LAYOUT PROPERTIES IN ORDER TO TURN THIS INTO MORE OF A CARD LAYOUT. I’N’,’IM US WILL TURN ON MY GUIDES AND GRITS. WHAT I’M GOING TO DO IS OVERRIDE A LOT OF THESE LAYOUT PROPERTIES IN ORDER TO TURN THIS INTO MORE OF A CARD LAYOUT. I’M USING XD’SING XD’S AMAZING . LET’ AMAZING RESPONSE. LET’S GRAB THIS ICON HERE. ‘S GRAB THIS ICON HERE. I’M GOING TO OVERWRITE THE SIZE AND POSITION PROPERTIES IN ORDER TO PUT IT FRONT AND CENTER. A FEW MORE FINISHING TOUCHES. I’M GOING TO OVERWRITE THE SIZE AND POSITION PROPERTIES IN ORDER TO PUT IT FRONT AND CENTER. A FEW MORE FINISHING TOUCHES. LET’S OVERWRITE THE BACKGROUND FILL, CHANGE IT FROM GRAY TO BLUE. JUST LIKE THAT, I HAVE A NEW INSTANCE. THIS IS DIFFERENT THE BACKGROUND FILL, CHANGE IT FROM GRAY TO BLUE. JUST LIKE THAT, I HAVE A NEW INSTANCE. THIS IS DIFFERENT FROM THE FROR INSTANCES. LIKE EVERY INSTANCE, IT IS LINKED BACK TO THE MASTER. IF I WANT TO MAKE CHANGES, THEY. LIKE EVERY INSTANCE, IT IS LINKED BACK TO THE MASTER. IF I WANT TO MAKE CHANGES, THEY ARE G GOING TO THINK EVERYWHERE THAT I HAVE NOT YET OVERRIDDEN THE PROPERTIES — AROUND THE CORNERS, ACTUALLY WANT TO CHANGE THEM GLOBALLY. ON THE MASTER, LET’S JUST GRAB THE CORNER HERE AND PULL. THAT I HAVE NOT YET OVERRIDDEN THE PROPERTIES — AROUND THE CORNERS, ACTUALLY WANT TO CHANGE THEM GLOBALLY. ON THE MASTER, LET’S JUST GRAB THE CORNER HERE AND PULL. TIME. WITH ALL THOSE CHANGES I MADE ON THE NEW INSTANCE, THAT CORNER IS ROUNDING AS YOU WOULD EXPECT. WHILE WE ARE AYOU CAN SEE THAT L TIME. WITH ALL THOSE CHANGES I MADE ON THE NEW INSTANCE, THAT CORNER IS ROUNDING AS YOU WOULD EXPECT. WHILE WE ARE AT IT LET’S CHANGE UP ITS POSITION. IT SHOULD BE AT 72%. I’M GOING TO GRAB ITGE UP ITS POSITION. IT SHOULD BE AT 72%. I’M .GOING TO AS I MOVE IT, NOTE IT IS ALSO MOVING ON ALL THESE OTHER ART BOARDS IN REAL TIME. YOU CAN SEE ACROSS THE WHOLE PROJECT, MOVING JUST LIKE THAT. GRAB IT AND MOVE IT. AS I MOVE IT, NOTE IT IS ALSO MOVING ON ALL THESE OTHER ART BOARDS IN REAL TIME. YOU CAN SEE ACROSS THE WHOLE PROJECT, MOVING JUST LIKE THAT. TO GET A TASTE OF THE SOPHISTICATED CONTROL YOU HAVE NO OTHER TOOL GIVES YOU THIS KIND OF POWER. LET’S TALK ABOUT DESIGNING INTERACTIONS. TASTE OF THE SOPHISTICATED CONTROL YOU HAVE NO OTHER TOOL GIVES YOU THIS KIND OF POWER. LET’S TALK ABOUT DESIGNING INTERACTIONS. IT IS STRAIGHTFORWARD WITHOUT PROTOTYPING FUTURES. I HAVE A FUTURE –IT IS STRAIGHT PROTOTYPING FUTURES. I HAVE A FUTURE — OF DASHED LIKE THESE SWITCHES THAT NEED TO GET FLIPPED ON AND OFF. OR, DIFFERENT AREAS THAT NEED TO OPEN UP AND REVEAL DIFFERENT CARDS ARE A SCREEN LIKE THIS ONE WITH A TON OF DASHED LIKE THESE SWITCHES THAT NEED TO GET FLIPPED ON AND OFF. OR, DIFFERENT AREAS THAT NEED TO OPEN UP AND REVEAL DIFFERENT CARDS ARE OTHER ELEMENTS. OTHER. WHAT I’M GOING TO DO IS DUPLICATE THE SAME ART BOARD AGAIN AND AGAIN. WHAT I’M GOING TO DO IS DUPLICATE THE SAME ART BOARD AGAIN AND AGAIN. JUST SO I CAN SIMULATE EACH PIECE OF INTERACTIVITY. BEFORE LONG, I HAVE A COLORED WORKSPACE. WHAT’S I WIRE EVERYTHING UP FOR PROTOTYPING BOAT, THESE ARE GOING TOJUST SO I CAN SIMULATE H PIECE OF INTERACTIVITY. BEFORE LONG, I HAVE A COLORED WORKSPACE. WHAT’S I WIRE EVERYTHING UP FOR PROTOTYPING BOAT, THESE ARE GOING TO GET EVEN WERE CRAZY. LOOK AT ALL THOSE WIRES I DON’T HAVE TO DEAL WITH. IN THE NEW VERSION, WE CAN DELETE ALL THESE. NOW I CAN DO EVERYTHING ON ONE ART BOARD THINK GET EVEN WERE C. LOOK AT ALL THOSE WIRES I DON’T HAVE TO DEAL WITH. IN THE NEW VERSION, WE CAN DELETE ALL THESE. NOW I CAN DO EVERYTHING ON ONE ART BOARD THINKS BETWEEN NEW FEATUREATURE CALLED –. IT CALLED –. IT IS A WAY OF STASHING ACTIVITY INTO COMPONENTS. LET ME SHOW YOU THIS WORK. I TURN THE SWITCHES INTO COMPONENTS. INTO COMPONENTS. LET ME SHOW YOU THIS WORK. I TURN THE SWITCHES INTO COMPONENTS. THAT IS SCREEN, IT FLIPS TO THE TOP. A CHANGE TO COMPONENT ON ALL THESE WIDGETS. THIS LITTLE WEATHERTHAT IS SCREE TOP. A CHANGE TO COMPONENT ON ALL THESE WIDGETS. THIS LITTLE WEATHER WIDGET, WITH THE WIDGET, WITH THE USER WHEELS OVER IT, I HAVE CREATED A HOVER STATE THAT REVEALS A POPOVER MENU WITH A OV IT, I HAVE CREATED A HOVER STATE THAT REVEALS A POPOVER MENU WITH A FULL WEAFULL WEATHER FORECAST. LET’S TAKE A LOOK AT THIS PROTOTYPE IN ACTION SO YTHOUER . LET’S TAKE A LOOK AT THIS PROTOTYPE IN ACTION SO YOU CAN SEE THE POWER OF FACE. HERE’SFACE. M HERE’S MY PREVIEW WINDOW, I COULD FLIP T OFF.WI I CAN ACTUALLY DO THAT IN ANY COMBINATION, WHICH WAS SOMETHING THAT WAS DIFFICULT TO DO USING THE DUPLICATE ART BOARD METHOD. HERE’S THE WEATHER WIDGET. I CAN ACTUALLY DO THAT IN ANY COMBINATION, WHICH WAS SOMETHING THAT WAS DIFFICULT TO DO USING THE DUPLICATE ART BOARD METHOD. HERE’S THE WEATHER WIDGET. IF I ROLL OVER, YOU GET THE FULL FORECAST. ALSO NOTICE, THERE IS MOTION THERE. THAT IS BECAUSE FACE WORKS WITH XD’S AUTO ANIMATE FUTURE. ANIF I ROLL OVER, YOU GET THE FL FORECAST. ALSO NOTICE, THERE IS MOTION THERE. THAT IS BECAUSE FACE WORKS WITH XD’S AUTO ANIMATE FUTURE. ANUAL PROTOTYPING METHOD THAT ALLOWS YOU TO BRING MOTION TO ANYTHING. ATHMAE ZING VISUAL PROTOTYPING METHOD THAT ALLOWS YOU TO BRING MOTION TO ANYTHING. THE TRANSITIONS IN AND OTRUTANSF FACE ARE SUPER AGAIN. THIS NARROW HERE, IT IS SWIFT OPEN. ALL OF FACE ARE SUPER AGAIN. THIS NARROW HERE, IT IS SWIFT OPEN. ALL BOARD THANKS TO STATE. [APPLAUSE] THANK YOU. THESE FEATURES ARE GOING TO MAKE H ONE ART BOARD THANKS TO STATE. [APPLAUSE] THANK YOU. THESE FEATURES ARE GOING TO MAKE ANY DESIGNER FASTER. IF YOU WORK ON A TEAM, THAT IS WHEREIF YOU WORK ON A TEAM, THAS WHERE XD REALLY SHINES. THE KEY WAY THAT WE DO THIS IS WITH OUR SUPPORT FOR DESIGN SYSTEMS. HERE’S THE SYSTEM WE CREATED FOR THIS REALLY SHINES. THE KEY WAY THAT WE DO THIS IS WITH OUR SUPPORT FOR DESIGN SYSTEMS. HERE’S THE SYSTEM WE CREATED FOR THIS COLORS BY TYPE. WHOOPS, SORRY. MY TYPE. MY BUTTONS. EVERYTHING I PROJECT, A WAY OF ORGANIZING AND CAPTURING ALL MY COLORS BY TYPE. WHOOPS, SORRY. MY TYPE. MY BUTTONS. EVERYTHING I NEE WHOLE DESIGN TEAM WORKING FROM A SINGLE SOURCE. TEAM WORKING FROM A SINGLE SOURCE. CLOUD, WHICH MEANS I CAN ACCESS IT FROM WORK, FROM HOME. IT MEANS MY WHOLE TEAM CAN GET THIS ONE SINGLE SAME DESIGNSTORS I CAN ACCESS IT FROM WORK, FROM HOME. IT MEANS MY WHOLE TEAM CAN GET THIS ONE SINGLE SAME DESIGN. HERE’S A LIST OF EVERYONE WHO HAD ACCESS TO THE DOCUMENT AND CAN EDIT IT AT ANY TIME. YOU CAN BE SURE WE WON’T OVERWRITE EACH OTHER’S WORK, AS A LIST OF EVERYONE WHO HAD ACCESS TO THE DOCUMENT AND CAN EDIT IT AT ANY TIME. YOU CAN BE SURE WE WON’T OVERWRITE EACH OTHER’S WORK, AS A CLOUD CLOUD DOCKED IT COMES WH AUTOMATIC VERSIONING BUILT RIGHT IN. IT’S A DOCKED IT COMES WITH AUTOMATIC VERSIONING BUILT RIGHT IN. IT’S A LONGT OF REVISIONS WE HAVE MADE TO THIS ONE DOCUMENT OVERTIME. IF I WANT TO SAVE ANY OF THIS, I CAN CLICK ON THIS LITTLE BOOKMARK OF REVISIONS WE HAVE MADE TO THIS ONE DOCUMENT OVERTIME. IF I WANT TO SAVE ANY OF THIS, I CAN CLICK ON THIS LITTLE BOOKMARK AND JUST LIKE THAT, AN, IT’S A NEW, PERMANENT MILESTONE I CAN REVERT ACT TO AT ANY TIME. SO, THOSE — INC. YOU — THANK YOU. [APPLAUSE] NEW, PERMANENT MILESTONE I CAN REVERT ACT TO AT ANY TIME. SO, THOSE — INC. YOU — THANK YOU. [APPLAUSE] LET’S START USING THE ASSETS IN THE PROJECT THIS MORNING. I WANT TO GET THIS ASSERLET’S SN THE PROJECT THIS MORNING. I WANT TO GET THIS ASSET HERE D. SHARING IT WITH YOU, HERE’S THE NAME OF THE DOCUMENT. DOUBLE-CLICK ON IT. JUST LIKE THAT IT WILL GRAB ALL THE ASSETS AND DROP THEM IN THE INTO MY DOCUMENT. SHARING IT WITH YOU, HERE’S THE NAME OF THE DOCUMENT. DOUBLE-CLICK ON IT. JUST LIKE THAT IT WILL GRAB ALL THE ASSETS AND DROP THEM IN THE PANEL. IF I WANT TO SEE THE SYSTEM FILTERED BY NAMEIF I WANT TO SEM FILTERED BY, I HAVE GOT A SHORTER LIST AND I CAN USE THE ELEMENTS RIGHT HERE ON CAMPUS. NAME, I HAVE GOT A SHORTER LIST AND I CAN USE THE ELEMENTS RIGHT HERE ON CAMPUS. A BUNCH OF WIDGETS I WANT TO USE. THE FIRST ONE HERE IS ATHE TEAMO DESIGN A BUNCH OF WIDGETS I WANT TO USE. THE FIRST ONE HERE IS A LOGIN LN WIDGET. I CAN’T BRING THIS UP. SORRY. MY MOUSE IS NOT WORKING. THERE WE GO. CAN I GET A DIFFERENT MOUSEWIDG. I CAN’T BRING THIS UP. SORRY. MY MOUSE IS NOT WORKING. THERE WE GO. GUYS, THIS IS A PLOY TO ELICIT YOUR SYMPATHY. WHILE WE ARE DOING THIS, IF OR SWITCH, PLEASE? GUYS, THIS IS A PLOY TO ELICIT YOUR SYMPATHY. WHILE WE ARE DOING THIS, IF YOU COULD JUST FEEL BAD FOR ME FOR A MOMENT? OK, HERE WE ARE IN THIS DOCUMENT. MOMENT? OK, HERE WE ARE IN THIS DOCUMENT. SO, WHAT I’M GOING TO DO IS GO OVER HERE. I’M SORRY, THE TRACKPAD IS NOT WORKING FOR ME. DO IS GO OVER HERE. I’M SORRY, THE TRACKPAD IS NOT WORKING FOR ME. YEAH. SO, WHAT ARE YOU GUYS UPYEAH. SO, WHAT ARE YOU GUYS UP TO THIS MORN TO THIS MORNING? [LAUGHTER] ING? [LAUGHTER] I’M SORRY, OK. YES. OK. I’M SORRY, OK. YES. OK. ACTUALLY, MAYBE WE CAN GO BACK OVER HERE? THE MACHINE IS FROZEN OR SOMETHING.O BA CK OVER HERE? THE MACHINE IS FROZEN OR SOMETHING. OK. [APPLAUSE] OK. [APPLAUSE] ALRIGHT. YEAH, THIS IS GOING TO WORK. LOOK AT THAT. AMAZING MOUSING SKILLS. OK. THIS IS GOING TO WORK. LOOK AT THAT. AMAZING MOUSING SKILLS. OK. I’VE GOT THESE AI’VE GOT THESE Y DESIGN SYSTEM AND I CAN JUST START USING THEMSSET.S FOR MY DESIGN SYSTEM AND I CAN JUST START USING THEM. IT’S REALLY IMPORTANT TO IMPORTE THAT I’M NOT USING A COPY, I’M USING THE LIVE ASSETS LINKED TO THE DESIGN SYSTEM IN THE CLOUD. IF THERE ARE CHANGES, I CAN GET NOTIFIED ON I’M NOT USING A CO’M USING THE LIVE ASSETS LINKED TO THE DESIGN SYSTEM IN THE CLOUD. IF THERE ARE CHANGES, I CAN GET NOTIFIED ON THEM RIGHT AWAY. THE TEAM ON STAGE, LOOKS LIKE THERE HAS BEEN A CHANGE. IF I ROLL OVER IT, I GET A TTHE TEAM ON STAGE, LOOKS LIKE THERE HAS BEEN A CHANGE. IF I ROLL OVER IT, I GET A PREVIEW OF HOW IT’S GOING TO CHANGE. CLICKING ON IT, THAT WILL UPDATE AND I HAVE THE LATEST AND GREATEST FOR THE DESIGN SYSTEM. ILL UPDATE AND I HAVE THE LATEST AND GREATEST FOR THE DESIGN SYSTEM. XT MAKES IT EASY — XD MAKES IT EASY TO SHARE THE DESIGN SYSTEM WITH MY TEAM. WE HAVE GONE EVEN FURTHER ON THE CLOUD XD MAKES IT EASY TO SHARE THE DESIGN SYSTEM WITH MY TEAM. WE HAVE GONE EVEN FURTHER ON THE CLOUD FOUNDATION. THAT IS THE ABILITY TO WORK IS N REAL-TIME IN THE SAME DOCUMENT WITH MY WHOLE TEAM. THEY CALL THIS FEATURE CO-EDITOR AND. — IN REAL-TIME IN THE SAME DOCUMENT WITH MY WHOLE TEAM. THEY CALL THIS FEATURE CO-EDITOR AND. — CO-EDITING. CO-EDITING. I HAVE INVITED MY WHOLE TEAM TO START I HAVE INVITED MY WHOLE TO START WORKINGWORKING H HERE. YOU CAN SEE THESE ART BOARDS COMING ONLINE NOW. EVERYTHING IS COLOR-CODED. IT’S SO TRANSFORMATIVE FOR THE PYOROU CAN SEE THESE ART BOARDS COMING ONLINE NOW. EVERYTHING IS COLOR-CODED. IT’S SO TRANSFORMATIVE FOR THE DESIGN PROCESS. IN FACT, THIS IS THE WAYT, THIST THE TEAM AT ADOBE IS WORKING MORE AND MORE EVERYDAY. WE LOVE THE TRANSPARENCY, THE IMMEDIACY OF A TRUE DESKTOP APP. THAT THE TEAM AT ADOBE IS WORKING MORE AND MORE EVERYDAY. WE LOVE THE TRANSPARENCY, THE IMMEDIACY OF A TRUE DESKTOP APP. NO ONE ELSNOE OCANEN PR ELSE C. ALL RIGHT, SO, THOSE AREOVIDE T. ALL RIGHT, SO, THOSE ARE JUST A A FEW OF THE ENHANCEMENTS WE HAVE MADE RECENTLY TO THE SUITE OF DESIGNS IN XD. TOOLS FOR COLLABORATING WITH FEW OF THE ENHANCEMENTS WE HAVE MADE RECENTLY TO THE SUITE OF DESIGNS IN XD. TOOLS FOR COLLABORATING WITH TEAMS OF DESIGNERS. ALSO, JUST AMAZING ENHANCEMENTS OV. ALSO, JUST AMAZING ENHANCEMENTS OVERALL. IF YOU HAVEN’T TRIED XD YET, GO OUT, TRY IT NOW. YOU HAVE AMAZING NEW FEATURES TO PLAY WIT YET, GO OUT, TRY IT NOW. MUCH. TAKE CARE. YOU HAVE AMAZING NEW FEATURES TO PLAY WITH. THANKS VERY MUCH. TAKE CARE. SCOTT: SO, THANK YOU, KHOI. YOU HAVE SEEN A FEW INNOVATIONS THAT THE XD SO, THANK YOU, KHOI. YOU HAVE SEEN A FEW INNOVATIONS THAT THE XD TEAM TEAM INTRODUCER THE YEARS. THERE IS A LOT OF NOISE IN THE DESIGN SPACE THESE DAYS. I LOVE THE WAY THAT THEY HAVE KEPT THEIR HEADS DOWN AND INTROR THE YEARS. THERE IS A LOT OF NOISE IN THE DESIGN SPACE THESE DAYS. I LOVE THE WAY THAT THEY HAVE KEPT THEIR HEADS DOWN AND LOCUST ON SHIPPING FEATURES EVERY MON T ON SHIPPING FEATURES EVERY MONTH AND THERE IS SO MUCH MORE TO COME. ANOTHER BIG DE SO MUCH MORE TO COME. ANOTHER BIG DEVELOPMENT THIS YEAR WAS THE GROWTVEH LOOFPM TES YEAR WAS THE GROWTH OF THE XD ECOSYSTEM THAT HAS ADDED SO MUCH TO THE ECOSYSTEM WITH OUR PARTNERS. NOW YOU HAVE THE XD XD ECOSYSTEM THAT HAS ADDED SO MUCH TO THE ECOSYSTEM WITH OUR PARTNERS. NOW YOU HAVE THE XD PLUG-IN MANAGER. AND A QUICK SHUTOUT — SHOUT OUT TO OUR HUNDREDS OF PARTNERS RESPONDING TO THE SYSTEM WITH PLUG-IN MANAGER. AND A QUICK SHUTOUT — SHOUT OUT TO OUR HUNDREDS OF PARTNERS RESPONDING TO THE SYSTEM WITH COOL NEW PLUG-INS. S. XDXD IS BEING ADOPTED BY BIG ORGANIZATIONS AND MANY NEW STARTUPS AND DESIGN TEAMS OVER THE WORLD AND WE ARE EXCITED TO PARTNER WITH IBM TO HELP THESE B I G ORGANIZATIONS AND MANY NEW STARTUPS AND DESIGN TEAMS OVER THE WORLD AND WE ARE EXCITED TO PARTNER WITH IBM TO HELP THESE COMPANIES BUILD THEIR OWN DESIGN COMPANIES BUILD THEIR OWN DESIGN SYSTEMS. LOOK OUT FOR THAT AS WELL. SWITCHING GEARS AGAIN, IS IT OK IF I GIVE YOU ALL A QUICK QUIZ? SYSTEMS. LOOK OUT FOR THAT AS WELL. SWITCHING GEARS AGAIN, IS IT OK IF I GIVE YOU ALL A QUICK QUIZ? ANYONE GOING TO PLAY ALONG WITH US? WILL YOU? OK, GOODANYONE GOING TO PLAY ALH US? WILL YOU? OK, GOOD GOING TO SAY A LINE FRA MOVIE AND YOU TELL ME WHICH FRANCHISE IT IS FROM. I NEED YOUR CLOTHES, YOUR BOOTS, AND YOUR MOTORCYCLE. SOME SMART PEOPLE OUT THERE. I WILL GIVE YOU . I’M GOING TO SAY A LINE FROM A MOVIE AND YOU TELL ME WHICH FRANCHISE IT IS FROM. I NEED YOUR CLOTHES, YOUR BOOTS, AND YOUR MOTORCYCLE. SOME SMART PEOPLE OUT THERE. I WILL GIVE YOU ANOTHERANOTHER , HERE. COME WITH ME IF YOU WANT TO LIVE. CLUE, HERE. COME WITH ME IF YOU WANT TO LIVE. MORE PEOPLE. THIS HAS TO GET EASIER, OF COURSE, TO GET YOU ALL ONMORE P. THIS HAS TO GET EASIER, OF COURSE, TO GET YOU ALL ON BACK . I’LL BE BACK. EVEN W.IT EVEN WITHOUT THE AUSTRIAN ACCENT, YOU GOT THAT ONE. THESE ARE ALL LINES FROM THE TERMINATOR MOVIES. THEY ARE REALLY INGRAINED IN OUR ACCENT, YOU GOT THAT ONE.G THAT THESE ARE ALL LINES FROM THE TERMINATOR MOVIES. THEY ARE REALLY INGRAINED IN OUR CULTURE AND IT IS EXCITING THAT- LATEST INSTALLMENT LEANED HEAVILY ON OUR TOOLS TO MAKE THIS MOVIE. PREMIERE PRO WAS THEIR PRIMARY THE FILM MAKERS MANDOLINE — LATEST INSTALLMENT LEANED HEAVILY ON OUR TOOLS TO MAKE THIS MOVIE. PREMIERE PRO WAS THEIR PRIMARY EYED USE PG HOTOSHOP AND ILLUSTRATOR TO CREATE EFFECTS. THE CREATE EFFECTS. THE SUS — THE SUITE FOR THE CREATION TOOLS ARE NOT JUST FOR THOSE WITH BLOCKBUSTER BUDGETS. NO MATTER WHAT KIND OF PROJECT YOU ARE WORKING ON, JASON LEVINE CREATION TOOLS ARE NOT JUST FOR THOSE WITH BLOCKBUSTER BUDGETS. NO MATTER WHAT KIND OF PROJECT YOU ARE WORKING ON, JASON LEVINE PRO AND PREMIER RUSH IS HERE TO SHOW YOU HOW PREMIERE PRO AND PREMIER RUSH ARE GOING TO SAVE YOU TIME AND MAKE SOME PRETTY MAGICAL EFFECTS AS WELL. TAKE IT AWAY, JASON. JASON:ME AND MAKE SOME PRETTY MAGICAL EFFECTS AS WELL. TAKE IT AWAY, JASON. JASON: YOU, SCOTT. THE VIDEO TEAM HAS BEEN HARD AT WORK OPTIMIZING YOUR WORKFLOW. OUR FEATURES REALLY FOCUS ON THE IDEA OF MAKING YOU MORE PRODUCTIVE BUT I AM ALSO GNG TH. THE VIDEO TEAM HAS BEEN HARD AT WORK OPTIMIZING YOUR WORKFLOW. OUR FEATURES REALLY FOCUS ON THE IDEA OF MAKING YOU MORE PRODUCTIVE BUT I AM ALSO GOING TO SHARE WAYS THAT ARE AT ARE INCREDIBLE FOR DEPLOYING YOUR CONTENT TO ANY SCREEN, ANYINCRER CONTENT TO ANY SCREEN, ANY SIZE, ANY ASPECT RATIO, WITH A LITTLE BIT OF ADOBE MAGIC. I’M INSIDE OF PRO-HERE WITH FOOTAGE FROM “DARK FATE,” TALKING ABOUT FREE-FORM. SIMPIT ASPECT RATIO, WITH A LITE BIT OF ADOBE MAGIC. I’M INSIDE OF PRO-HERE WITH FOOTAGE FROM “DARK FATE,” TALKING ABOUT FREE-FORM. SIMPLY, IT P VIDEO FRONT AND CENTER, ALLOWINGUTS AO FRONT AND CENTER, ALLOWING YOU U TO ORGANIZE, DRAG, AND STORYBOARD ANYWAY THE LIKE.ND STORYBOARD ANYWAY THE LIKE. T’ ‘SR INSIDE. SET IN AND OUT POINTS. SET IN AND OUT POINTS. IF YOU HAVE A HERONE S OHOFKE AE IT EXTRA LARGE. ORGANIZE THE CLIPS DIAGONALLY, VERTICALLY, HORIZONTALLY. I CAN EVEN TAKE A ARNOLD, YOU E IT EXTRA LARGE. ORGANIZE THE CLIPS DIAGONALLY, VERTICALLY, HORIZONTALLY. I CAN EVEN TAKE A SERIES OF CLIPS AND MOVE THEM OFFCLIPS ANE FREE-FORM CAMPUS — CANVAS. WHAT YOU WILL SEE IS THAT THIS IS IN FACT A CONTINUOUS VIDEO ART THE FREE-FORM CAMPUS — CANVAS. BOARD PLAYING OUT ALL OF YOUR CONTENTWHAT YOU WILL SEE IS IS IN FACT A CONTINUOUS VIDEO ART BOARD PLAYING OUT ALL OF YOUR CONTENT BY SCENE, TIME OF DAY, COLOR BY SCENE, TIME OF DAY, COLOR GRADING STATUS, JUST HOW YOU LIKE IT. ONCE I HAVE GOT EVERYTHING TO GO — EVERYTHING READY TO GO, I CAN CIVILLY BUILD A NEW SEQUENCE RIGHT HERE, HIT PLAY, AND JUST G A T HOW YOU LIKE IT. ONCE I HAVE GOT EVERYTHING TO GO — EVERYTHING READY TO GO, I CAN CIVILLY BUILD A NEW SEQUENCE RIGHT HERE, HIT PLAY, AND JUST LIKE THAT MY STORYBOARDS ARE ON THE TIMELINE AND I’M TELLING MY STORY. IT’S STORYBOARDING FREEDOM. [APPLAUSE] E TIMELINE AND I’M TELLING MY STORY. WHAT DOES THAT MEAN? I MADE IT UP. I’M NOT ENTIRELY SURE. BUT I LOVE IT. IT’S STORYBOARDING FREEDOM. [APPLAUSE] WHAT DOES THAT MEAN? I MADE IT UP. I’M NOT ENTIRELY SURE. BUT I LOVE IT. DESIGNERS, YOU ARE ALL VERY FAMILIAR WITH MASKING. YOU HEARD TERRY AND EMILY TALKING ABOUT MASKING AS WELL. DESIGNERS, YOU ARE ALL VERY FAMILIAR WITH MASKING. YOU HEARD TERRY AND EMILY TALKING ABOUT MASKING AS WELL. WE MASK OVER TIME, MASKING MULTIPLE FRAMES. IN THEWE MASK OVER TIME, MASKING MULTIPLE FRAMES. IN THE CASE OF A SHOT LIKE THIS, SHOT IN BALI, LOVE THIS, BEAUTIFUL BOATS IN THE FOREGROUND. THE ONE HERE HAS A LOGO THAT WE DON’T WANT THAT WE NEED TO HIM SKIER THIS, SHOT IN BALI, LOVE THIS, BEAUTIFUL BOATS IN THE FOREGROUND. THE ONE HERE HAS A LOGO THAT WE DON’T WANT THAT WE NEED TO HIM SKIER. GOING INTO MY FX CONTROLS, YOU CAN SEE I CREATED A MAP. . I’M GOING TO TURN IT ON, FLIPPED IT BACK AND HIT TRACK FORWARD. TRACKING IN THE MY FX CONTROLS,U CAN SEE I CREATED A MAP. . I’M GOING TO TURN IT ON, PREVION WAS THREE SECONDS, 72 FRAMES, WOULD HAVE TAKEN FLIPPED IT BACK AND HIT TRACK FORWARD. TRACKING IN THE PREVIOUS VERSION WAS THREE SECONDS, 72 FRAMES, WOULD HAVE TAKEN 40 TO 60 SECONDS TO PROCESS. WITH A SPEED ENHANCED MASKING AND TRACKING ENGINE IT HAPPENS IN THE FRACTION OF THE TIME. WHETHER IT IS FOR TO 60 SECONDS TO PROCESS. WITH A SPEED ENHANCED MASKING AND TRACKING ENGINE IT HAPPENS IN THE FRACTION OF THE TIME. WHETHER IT IS FOR K, SIX K, EIGHT K, YES. K, YES. NOW, THE SPEED COULD BE CONTRIBUTED TO THE HPC BOOK. HNOW, THE SPEED COULD BASHTAG S. [LAUGHTER] E CONTRIBUTED TO THE HPC BOOK. HASHTAG SPONSORED. [LAUGHTER] REGARDLESS OF THE MACHINE YOU ARE ON, WIREGARDLESS OF THE MACU ARE ON, YOU WILL FEEL THE SPEED. NOW, LET’S CUT TO REPURPOSE AND CONTENT. REGARDLESS OF WHETHER YOU ARE A PROFESSIONAL OR JUST STARTIN SP. NOW, LET’S CUT TO REPURPOSE AND CONTENT. REGARDLESS OF WHETHER YOU ARE A PROFESSIONAL OR JUST STARTING IN VIDEO, YOU NEED TO BE AWARE OF DIFFERENT SCREEN SIZES. IF YOU ARE GOING TO BE SHARING YOURT SCREEN SIZES. IF YOU ARE GOING TO BE SHARING YOUR CONTENT, BE AWARE OF WIDESCREEN, SQUARE, AND VERTICAL. EVERYTHING BETWEEN. I HAVE CREATED THESE LITTLE BOUNDARIES. EVERYONE HAS DELIVEREDDESC TREED VERTICAL. EVERYTHING BETWEEN. I HAVE CREATED THESE LITTLE BOUNDARIES. EVERYONE HAS DELIVERED THIS EXACT CLIP FROM A VERTICAL SOCIAL NETWORK. AS HE MOVES THROUGH, YOU CAN SEE THE PROBLEM. HE’S MOVING OUT OF THE CENTER OF THE FRAME. AS THE EDITOR I GOT TO WASTE EXACT CLIP FROM A VERTICAL SOCIAL NETWORK. AS HE MOVES THROUGH, YOU CAN SEE THE PROBLEM. HE’S MOVING OUT OF THE CENTER OF THE FRAME. AS THE EDITOR I GOT TO WASTE TIME MANUALLY CROPPING, REFRAMING, AND PLACING THAT ACTION IN THE CENTER. MANUALLY , REFRAMING, AND PLACING THAT ACTION IN THE CENTER. I’M HAPPY TO TELL YOU THAT I’M HAPPY TO TELL YOU THAT TODAY WE NO LONGER HAVE TO DO THAT THANKS TO A NEW FEATURE CALLED AUTO REFRAME. THIS INCREDIBLE NEW GAME CHANTHGIANNGKS TO A NEW FEATURED AUTO REFRAME. THIS INCREDIBLE NEW GAME CHANGING FUTURE WILL USE THE POWER TO SCAN AND ANALYZE YOUR CLIP. LOOKING AT MOTION AND REGION OF INTEREST, IT KNOWS WHAT YOU WANT TO T SHEHOW. POWER TO SCAN AND ANALYZE YOUR CLIP. LOOKING AT MOTION AND REGION OF INTEREST, IT KNOWS WHAT YOU WANT TO SHOW. LET’S GO AHEAD AND SHOW YOU SOMETHING LIKE A VERTICAL 16 NINE. YOU CAN CUSTOMIZE THIS TO ANYTHING YOU DESIRE. LET’S GO AHEAD AND SHOW YOU SOMETHING LIKE A VERTICAL 16 NINE. YOU CAN CUSTOMIZE THIS TO ANYTHINGOES THE ANALYSIS AND JUT LIKE THATIT DOES THE ANALYSIS AT LIKE THAT, IT DOES THE VERTICAL VERSION I CAN UPLOADVE TRSO IONF MY SOCIAL NETWORKS. YES. YES. BUT, BUT, WAIT, THIS IS, THIS IS AN AIMY SOCIAL NETWORKS. YES. YES. BUT, BUT, WAIT, THIS IS, THIS IS AN AI ENGINE ENGINE AFTER ALL. IT MAY NOT CAPTURE EVERYTHING YOU NEED. YOU MIGHT WANT TO MAKE CHANGES. YOU WON’T HURT ITS FEELINGS. AFTER ALL. IT MAY NOT CAPTURE EVERYTHING YOU NEED. EAN? NOT YET. [LAUGHTER] YOU MIGHT WANT TO MAKE CHANGES. YOU WON’T HURT ITS FEELINGS. YET. AM I RIGHT, SEAN? NOT YET. [LAUGHTER] IF WE GO INTO THE EFFECTS IF WE GO INTO THE EFFECTS CONTROLS, CLICK ON MOTION. YOU SEE WE HAVE ACCESS TO ALL THE KEYFRAMES TO REFRAME THE VIDEO. AS I SCRUBBED THROUGHCONTROLS, . TYOU WE, YOU CAN SEE THE BOUNDARY BOX SHOWING YOU THE MOTION IT DID TO KEEP THE ACTION IN THE KEYFRAMES TO E VIDEO. AS I SCRUBBED THROUGH IT, YOU CAN SEE THE BOUNDARY BOX SHOWING YOU THE MOTION IT DID TO KEEP THE ACTION IN THE CENTER. ENTER. I DON’T SAY GAME CHANGING TOO OFTEN. THIS IS GAME CHANGING, TIME-SAVING, ABSOLUTELY INCREDIBLY PRODUCTIVE, JUST I DON’T SAY GAME CHANGING TOO OFTEN. THIS IS GAME CHANGING, TIME-SAVING, ABSOLUTELY INCREDIBLY PRODUCTIVE, JUST AWESOMEAWESOME. IT’S CALLED AUTO REFRAME. YES, YES. OK. OF COURSE, I’M NOT ALWAYS ON THE ITDE’S’S CALLED AUTO REFRAME. YES, YES. OK. OF COURSE, I’M NOT ALWAYS ON THE DESKTOP. SOMETIMES I JUST WANT TO SHOOT ANDTOP. SOMETIMES I JUST WANT TO SHOOT AND SHARE. THE APPLICATION I USE TO SHOOT AND SHARE, OF COURSE, IS PREMIER RUSH. SHARE. THE APPLICATION I USE TO SHOOT AND SHARE, OF COURSE, IS PREMIER IT IS REALLY EASY TO SHOOT RIGHT IN CAP. VERY EASY. WE GIVE YOU WHAT YOU NEED TO IT IS REALLY EASY TO SHOOT RIGHT IN CAP. VERY EASY. WE GIVE YOU WHAT YOU NEED TO AUGMENT AND MAKE YOURGMENT AND S SOCIAL READY. MOTION GRAPHICS TABLETS, HUNDREDS, THOUSANDS. VIDEOS SOCIAL READY. MOTION GRAPHICS TABLETS, HUNDREDS, THOUSANDS. YOU HAVE COLOR PRESETS, BEAUTIFUL WAYS TO AUGMENT YOUR VIDEO WITH COLORYOU HAVE COLOR , BEAUTIFUL WAYS TO AUGMENT YOUR VIDEO WITH COLOR. EVEN MANUAL. EVEN MANUAL CONTROLS. SIMILAR TO LIGHT ROOM. YES. AUDIO, YOU WANT TO BALANCE THE AUDIO, REMOVE BACKGROUND NOISE. YES.NUMBER ONE FEATURE AUDIO, YOU WANT TO BALANCE THE AUDIO, REMOVE BACKGROUND NOISE. THE NUMBER ONE FEATURE THAT ALL L OF OUR USERS REQUESTED WAS THE NEED FOR SPEED. SPEED IT UP OR SLOW IT DOWN REQE NEED FOR SPEED. SPEED ITOR WE DOWNLOADED THIS CLIP OFF OF ADOBE DOWN WE DOWNLOADED THIS CLIP OFF OF ADOBE STOCK STOCK AND IT’S BEAU, BUT I WANT TO MAKE IT MORE DRAMATIC SO THAT YOU CAN SEE AND FEEL THEM GOING BY. I’M GOING TO TAP ON SPEED, VISUAL HANDLES ON THE TOP LEFT AND RIGHT . BU T I WANT TO MAKE IT MORE DRAMATIC SO THAT YOU CAN SEE AND FEEL THEM GOING BY. I’M GOING TO TAP ON SPEED, VISUAL HANDLES ON THE TOP LEFT AND RIGHT. TELL IT WHERE YOU WANT THE SPEED CHTELL IT WHERE YOU WANT THE SPD CHANGE TO BEGIN. AN GE TO BEGIN. LET’S DO THE ENTIRE CLIP. TAKING IT FROM 100% TO 2 CLIP. TAKING IT FROM 100% TO 20%. JUST. YOU EVEN HAVE THE ABILITY TO ADD A RAMP OVER TIME THAT. YOU EVEN HAVE THE ABILITY TO ADD A RAMP OVER TIME. AHRDOWN.AHEAD LET’S PLAY. JUST LIKE THAT, NOW WE HAVE BEAUTIFUL, SLOW, DRAMATIC, DREAMY, DARE ILET’S PLAY. JUST LIKE THAT, NOW WE HAVE BEAUTIFUL, SLOW, DRAMATIC, DREAMY, DARE I SAY LOVELY BUTTERFLIES FLYING BY. THEY REALLY ARE BUTTERFLIES. SAY LOVELY BUTTERFLIES FLYING BY. THEY REALLY ARE BUTTERFLIES. AND AND NOW I’M READY TO SHARE. AND OF COURSE, SHARING IS INCREDIBLY EASYNOW I’M READY TO. AND OF COURSE, SHARING IS INCREDIBLY EASY. SIMPLY CAP EXPORT AND RUSH KNOWS WHAT YOU WANT. IT KNOWS THE SETTINGS YOU WANT. HIGH QUALITY AND BEST QUALITY FOR MY SOCIAL NETWORKS. SIMPLY CAP EXPORT AND RUSH KNOWS WHAT YOU WANT. IT KNOWS THE SETTINGS YOU WANT. HIGH QUALITY AND BEST QUALITY FOR MY SOCIAL NETWORKS. UAL CONTROLS IF YOU WANT, BUT YOU DON’T NEED THEM. SENSEI KNOWS. YOU HAVE MANUAL CONTROLS IF YOU WANT, BUT YOU DON’T NEED THEM. SENSEI KNOWS. YOU CAN UPLOAD YOUR CONTENT TO ALL OF YOUR SOCIAL NETWORKS, INCLUDING YOU CAN UPLOAD YOUR CO ALL OF YOUR SOCIAL NETWORKS, INCLUDING AA NEW ONE THAT WE ARE ANNOUNCING EXCLUSIVE PARTNEWERSE ANNOUNCING EXCLUSIVE PARTNERSHIP WITHCK TOCK. THESE ARE JUST SOME OF THE INCREDIBLE INNOVATIONS ROCEAK.DY THESE ARE JUST SOME OF THE INCREDIBLE INNOVATIONS READY RIGHT RIGHT NOW AND OUR PRODUCTS. THANK YOU VERY MUCH. [APPLAUSE] NOW AND OUR PRODUCTS. THANK YOU VERY MUCH. [APPLAUSE] SCOTT: I WILL HAVE WHAT HE’S HAVINGSCOTT: I WILL HAVE WHAT ‘S HAVING. THANK YOU, JASON. . THANK YOU, JASON. WE DID PREVIEW AUTO REFRAMED. IT’S GOING TO SAVE VIDEO PROS AROUND THE WORLD MILLIONS OF HOURS OF TV — TEDIOUS REFRAMED. IT’S GOING TO SAVE VIDEO PROS AROUND THE WORLD MILLIONS OF HOURS OF TV — TEDIOUS WORK ANDD GIVE THEM TIME TO BE CREATIVE. THEM TIME TO BE CREATIVE. WE ARE EXCITED ABOUT IT. AND WE ARE EXCITED TO ANNOUNCE OUR NEW PARTNERSHIP WITH TICK-TOCK. PREMIER RUSH IS THE FIRST APP THAT ALLOWS YOU TO SHARE AND WE ARE EXCITED TO ANNOUNCE OUR NEW PARTNERSHIP WITH TICK-TOCK. PREMIER RUSH IS THE FIRST APP THAT ALLOWS YOU TO SHARE DIRECTLY TO TICK-TOCK, ONE OF THE FASTEST-GROW, ONE OF THE FASTEST-GROWING APPLICATIONS FOR SHORT FORM VIDEO. WE ARE EXCITED ABOUT THAT AS WELL. I WANT TO TAKE A STEP BACK AND TALK FOR A FEW MINUTES ABOUT THE WORLD WEING APPLICATIONS FOR SHORT FORM VIDEO. WE ARE EXCITED ABOUT THAT AS WELL. I WANT TO TAKE A STEP BACK AND TALK FOR A FEW MINUTES ABOUT THE WORLD WE ARE LIVING IN ARE LIVIS NEW, EXCITING INITIATIVE. ONE OF THE BIGGEST AND MOST HEAVILY COVERED ISSUES TODAY IS CONTENT AUTHENTICITY AND TRUST. HOW DO WE DIN NEW, EXCITING INI. ONE OF THE BIGGEST AND MOST HEAVILY COVERED ISSUES TODAY IS CONTENT AUTHENTICITY AND REAL? . HOW DO WE DISCERN WHETHER AN IMAGE OR VIDEO IS REAL? IN SHORT, CAN WE TRUSTIN SHORT,E SEE? THERE IS NO PERFECT SOLUTION FOR THIS ISSUE. ADOBE CANNOT SOLVE THE PROBLEM ALONE. ADDRESSING IT REQUIRES ACTION FROM A BROAD SET OF TECHNOLOGY S? THERE IS NO PERFECT SOLUTION FOR THIS ISSUE. ADOBE CANNOT SOLVE THE PROBLEM ALONE. ADDRESSING IT REQUIRES ACTION FROM A BROAD SET OF TECHNOLOGY COMPANIES AND AND CONTENT PUBLISHERS, LIKE NEWS SITES CONT PUBLISHERS, LIKE NEWS SITES AND OF COURSE SOCIAL NETWORKS. AND OF COURSE, ALL OF US. THE VIEWERS OF THE CONTENT HAVE A RESPONSIBILITY AS WELL. TODAY WE HAVE SOMETHING EXCITING TO SHAREOF. COURSE SOCIAL NETWO. AND OF COURSE, ALL OF US. THE VIEWERS OF THE CONTENT HAVE A RESPONSIBILITY AS WELL. TODAY WE HAVE SOMETHING EXCITING TO SHARE. IN COMBINATION WITH TWITTERH TWD “THE NEW YORK TIMES,” WE ARE ANNOUNCING THE CONTENT AUTHENTICITY INITIATIVE, DEVELOPING AN INDUSTRYWIDE STANDARD TO ALLOW CREATORS AND “THE NEW YORK TIMES,” WE ARE ANNOUNCING THE CONTENT AUTHENTICITY INITIATIVE, DEVELOPING AN INDUSTRYWIDE RK ANDRD TO ALLOW CREATORS TON O HAVE THAT ATTRIBUTION ACCOMPANYING THE CONTENT ATTRIBN ACCOMPANYING THE CONTENT ACROSSS DIFFERENT CONTENT AND STORIES. HERE’S AN EXAMPLE OF HOW THE SYSTEM MIGHT LOOK IN PHOTOSHOP. IF YOU OPT IN, DIFFERENT CONTENT AND STORIES. HERE’S AN EXAMPLE OF HOW THE SYSTEM MIGHT LOOK IN PHOTOSHOP. IF YOU OPT IN, THE SYSTEM CAN RECORD WHAT YOU DO TO COA RDPI F WORK. THE EDITS THAT YOU MAKE TO AN IMAGE. THE EFFECTS THAT YOU APPLY. PEOPLE THAT COME ACROSS ITWORK. THE EDITS THAT YOU MAKE TO AN IMAGE. THE EFFECTS THAT YOU APPLY. PEOPLE THAT COME ACROSS IT CAN EASILY VIEW THE INFORMATION ABOUT WHO CREATED IT AND WHERE THE IMAGE OR VIDEO CAME FROM AND HOW IT WAS EDITED. IN THAT CAN EASILY VIEW THE INFORMATION ABOUT WHO CREATED IT AND WHERE THE IMAGE OR VIDEO CAME FROM AND HOW IT WAS EDITED. IN THAT WAY, YOU HAVE THE INFORMATION AS A VIEWER WAY, YOE INFORMATION AS A VIEWER TO JUDGE THE TRUSTWORTHINESS OF THE CONTENT AND CONTENT JUDGE THE TRUSTWORTHINESS OF THE CONTENT AND CONTENT CREATORS CAN CAN BE ASSURED OF GETTING CREDIT FOR THEIR WORK. OF COURSE, WE KNOW THAT NOT EVERYONE WILL SHARE ATTRIBUTION DATA, BUT WE BELIEVE A LOT OF RSBE W AILSSL URED OF GETTING CR THEIR WORK. OF COURSE, WE KNOW THAT NOT EVERYONE WILL SHARE ATTRIBUTION DATA, BUT WE BELIEVE A LOT OF CREATORS WILL BE HAPPY TO PROVIDEBE HAPPY TO PROVIDE THIS INFORMATION AND, OVER TIME, CONSUMERS WILL COME TO EXPECT CONTENT TO COME WITH ATTRIBUTIONS. THERE IS STILL A LOT TO FIGURE OUT ABOUTATION AND, OVER TIME, CONSUMERS WILL COME TO EXPECT CONTENT TO COME WITH ATTRIBUTIONS. THERE IS STILL A LOT TO FIGURE OUT ABOUT THE TECHNICAL DETAILS AND WHAT WILL MAKE THELS AND WHAT WILL MAKE THE SYSTEM THE MOST EFFECTIVE, BUT THIS IS AN ISSUE WE ARE COMMITTED TO ADDRESSING. WE WILL KICK OFF WITH A TECHNICAL SUMMIT AND YO SYSTEM THE MOST EFFECTIVE, BUT THIS IS AN ISSUE WE ARE COMMITTED TO U CAN GO TO THE URL ABOVE TO LEARN MORE AND JOIN THE CONVERSATIONSING. WE WILL KICK OFF WITH A TECHNICAL SUMMIT AND YOU CAN GO TO THE URL ABOVE TO LEARN MORE AND JOIN THE CONVERSATION. OUR GOALS HERE ARE REALLY PRETTY OUR GOALS HERE ARE REALLY PRETTY SIMPLE. MAKE SURE THAT YOU GET CREDIT FOR YOUR WORK, HELP EVERYONE EVALUATING THE AUTHENTICITY OF THE CONTENT THAT THEY SEE. SIMPLE. MAKE SURE THAT YOU GET CREDIT FOR YOUR WORK, HELP EVERYONE EVALUATING THE AUTHENTICITY OF THE CONTENT THAT THEY SEE. IT WILL BE A LONG JOURNEY, BUT WE ARE GETTING STARTEDIT WILL BT WE ARE GETTING STARTED NOW AND WE WANTED TO SHARE THAT WITH YOU. [APPLAUSE] OKOW AND WE WANTED TO SHARE THAT WITH YOU. [APPLAUSE] 3-D IMMERSIVE MEDIA. WE HAVE SEEN THAT MORE ANDOK, SP INTO 3-D IMMERSIVE MEDIA. WE HAVE SEEN THAT MORE AND MORE CREATIVE PROFESSIONALS ARE CREA MORE CREATIVE PROFESSIONALS ARE CREATING WORK USING 3D TOOLS. THESE ARE GREAT FOR IMMERSIVE ENVIRONMENTS, BUT THEY ARE ALSO VALUABLEORK F USING 3D TOOLS. THESE ARE GREAT FOR IMMERSIVE ENVIRONMENTS, BUT THEY ARE ALSO VALUABLE FOR TRA TRADITIONAL PROJECTS. MANY OF YOU KNOW THAT RENDERING A SCENE IN A 3-D TOOL IS OFTEN CHEAPER AND EASIER THAN ASSEMBLINGDI TTIHEONAL PROJECTS. MANY OF YOU KNOW THAT RENDERING A SCENE IN A 3-D TOOLTRADITIONAV COMMERCIAL. WE ARE SO CONVINCED ABOUT THE VALUE OF 3D IS OFTEN CHEAPER AND EASIER THAN ASSEMBLING THE ELEMENTS FOR A TRADITIONAL PHOTO SHOOT OR TV COMMERCIAL. WE ARE SO CONVINCED ABOUT THE VALUE OF 3D TODAY AND IN THE FUTUWE TODAY AND IN THE FUTURE, WE ADDED A SUBSTANCE TEAM AND SUITE OF PRODUCTS TO IT THIS YEAR. WE HAVE A QUICK VIDEO SHOWING THE AMAZING THINGS THAT CAN OF T THIS YEAR. WE HAVE A QUICK VIDEO SHOWING THE AMAZING THINGS THAT CAN BE CREATED AND THEN I WILL BE JOINED BY THE LEADER OF AERO BE CREATED AND THEN I WILL BE JOINED BY THE LEADER OF AERO — LEADER OF D3 DEVELOPMENTS. THAT I WILL BE JOINED BY THE CREATOR OF THE SUBSTANCE SUITE. — LEADER OF D3 DEVELOPMENTS. LET’S ENJOY THE VIDEO. ♪ THAT I WILL BE JOINED BY THE CREATOR OF THE SUBSTANCE SUITE. LET’S ENJOY THE VIDEO. ♪ ♪♪ ♪ ♪ SCOTT: WELCOME,SCOTT: WELCOME, . SEB: SEB. SEB: THANK YOU. SCOTT: I’M CONTINUOUSLY BLOWN AWAY I WHAT IS AVAILABLE WITH THE SUBSTANCE SUITE. THANK YOU. SCOTT: I’M CONTINUOUSLY BLOWN AWAY I WHA– BY WHAT IS AVAILABE SUBSTANCE SUITE. THE SUBSTANCE SUITE. — BY WHAT IS AVAILABLE WITH THE SUBSTANCE SUITE. SEB: IT’S ABOUT BRINGING OBJECTS TO IT’S ABOUT BRINGING OBJECTS TO LIFE. DETAILS LIKE THE WRINKLES AROUND THE EYE, THE SHIRT. IT W LE IFLEE. DETAILS LIKE THE WRINKLES AROUND THE EYE, THE SHIRT. IT WE LET YOU CREATE THESE THESE TEXTURES AND REVIEW THESE TEXTURES ONTO A 3-D OBJECT, BUT YOU DON’T HAVE TO START FROM SCRATCH. THESE TEXTURES ONTO A 3-D OBJECT, BUT YOU DON’T HAVE TO START FROM SCRATCH. YOU CAN GO TO THE SOURCE AND BROWSE THE THOUSANDS OF 3-D MATERIALS WE HAVEYOU CAN GO TO D BROWSE THE THOUSANDS OF 3-D MATERIALS WE HAVE CREATED. MAKE THEM YOUR OWN AND SYSTEMIZE IT I CREATED. MAKE THEM YOUR OWN AND SYSTEMIZE IT IN AN INTUITIVE WAY. LOOK AT HOW MUCH IT DIRT THERE IS ON THE AN INTUITIVE WAY. LOOK AT HOW MUCH IT DIRT THERE IS ON THE ROADS. MAKE IT MORE OR LESS RANDOM. ROADS. MAKE IT MORE OR LESS RANDOM. SCOTT: MAYBE YOU CAN GIVE US A SENSE OF THE KINDS OF TEAMS AND A . SEB: MOST OF THE AAA DEVELOPERS USE SUBSTANCE SUITE. COMPANIES THAT ARE USING SUBSTANCE ON A DAILY BASIS. SEB: MOST OF THE AAA DEVELOPERS USE SUBSTANCE SUITE. WE WERE USED ON FORTNITE, SPIDER-MAN, ALL THE MOST POPULAR GAMES YOU FIND OUT TODAY. FORTNITE, SPIDER-MAN, ALL THE MOST POPULAR GAMES YOU FIND OUT TODAY. RUNNER 2049.” LATELY WE HAVE SEEN THE TOOLS PICKED UP BY INDUSTRIAL DESIGNERSON MOVIES LIKE “BLADE R 2049.” LATELY WE HAVE SEEN THE TOOLS PICKED UP BY INDUSTRIAL DESIGNERS, LOUIS VUITTON, EVEN NASA. , LOUIS VUITTON, EVEN NASA. TO VISUALIZE WHAT A CHAIRTO VISA PHONE, OR A ROCKET PART EVEN WOULD LOOK LIKE BEFORE BUILDING IT. LATELY WE HAVE SEEN ARCHITECTS PICK UP THE TOOL MORD PHONE, ORN WOULD LOOK LIKE BEFORE BUILDING IT. LATELY WE HAVE SEEN ARCHITECTS E AND LET THEIR CLIENTS WALK THROUGH IT AND GET THE EXPERIENCE OF LIVING IN IT. SCOTT: SO,RE Y.OU THEY CAN ESSENTIALLY TOLD HOUSE AND LET THEIR CLIENTS WALK THROUGH IT AND GET THE EXPERIENCE OF LIVING IN IT. SCOTT: ARE NOW THE LEADER OF THE 3-D IMMERSIVE ORGANIZATION AT ADOBE. MAYBE YOU SO, YOU ARE NOW THE LEADER OF THE 3-D IMMERSIVE ORGANIZATION AT ADOBE. MAYBE YOU CAN TELL US WHAT YOU’RE FOCUSED ON IN THIS MEDIUM. SEB: CAN TELL US WHAT YOU’RE FOCUSED ON IN THIS MEDIUM. SEB: I BELIEVE THAT WE ARE IN THE GOLDEN AGE OF 3D IMMERSIVE ME I BELIEVE THAT WE ARE IN THE GOLDEN AGE OF 3D IMMERSIVE . WHAT WE NEED NOW IS MORE GREAT CONTENT. TO GET THERE, WE NEED D3 TOOLS — 3D TOOLS TO EMPOWERMEDIA. WHAT WE NEED NOW IS MORE GREAT CONTENT. TO GET THERE, WE NEED D3 TOOLS — 3D TOOLS TO EMPOWER AUDIENCE — ARTISTS. THIS IS EXACTLY WHAT WE ARE DOING WITH SUBSTANCE, — ARTISTS. THIS IS EXACTLY WHAT WE ARE DOING WITH SUBSTANCE, WITH AERO, DIMENSION, AND WITH MORE TO COME , DIMENSION, AND WITH MORE TO COME . WHEN YOU THINK ABOUT IT, ACCESSIBLE AND INTUITIVE DESIGN IS A PART OF THEIR DNA. . WHEN YOU THINK ABOUT IT, ACCESSIBLE AND INTUITIVE DESIGN IS A PART OF THEIR DNA. THEIR NEW TEAM IS MAKING 3D MORE ACCESSIBLE TO MANY MORE ARTISTS, MAKING ME AND MY TEAM SUPER EXCITED. WE BELIEVETHEIR NEW TEAM IS MAKE ACCESSIBLE TO MANY MORE ARTISTS, MAKING ME AND MY TEAM SUPER EXCITED. WE BELIEVE PEOPLE ARE PRIMED TO JUMP INTO THIS NEW WORLD OF IMMERSIVE MEDIA. THAT PEOPLE ARE PRIMED TO JUMP INTO THIS NEW WORLD OF IMMERSIVE MEDIA. SCOTT:SCOTT: WE’RE REALLY EXCITO HAVE YOU. SEB: THANK YOU. SCOTT: WE’RE REALLY EXCITED TO HAVE YOU. SEB: THANK YOU. SCOTT:E BIT ABOUT SUBSTANCE. I WOULD ENCOURAGE YOU ALL TO CHECK OUT THE SUBSTANCE PROGRAM ON THE VILLAGE THAT IS A LITTLET ABOUT SUBSTANCE. I WOULD ENCOURAGE YOU ALL TO CHECK OUT THE SUBSTANCE PROGRAM ON THE VILLAGE FLOOR, INCLUDING THE ONE THAT LETS YOU SCAN REAL-WORLD MATERIALS RIGHT FLOOG THE ONE THAT LETS YOU SCAN REAL-WORLD MATERIALS RIGHT IN IT’S A GREAT TOOL FOR CREATING COMPLEX REALISTIC CREATING COMPLEX REALISTIC TOOLS AND TEXTURES. THE NEXT STEP IS TO BRING THOSE CREATIONS TOOLS AND TEXTURES. THE NEXT STEP IS TO BRING THOSE CREATIONS TO LIFE IN AN IMMERSIVE ENVIRONMENT LIKE AUGMENTED REALITY. THEY ARE BRIDGES THE PHYSICAL AND DIGITAL WORLDS AND HAS THE POTENTIAL TO BE BIGGER THAN THE E AUGMENTED REALITY. THEY ARE BRIDGES THE PHYSICAL AND DIGITAL WORLDS AND HAS THE POTENTIAL TO BE BIGGER THAN THE WEB. AFTER ALL, WE ONLY EXPERIENCE THE WEB WHEN WE GO TO IT, BUT WE WILL EXPERIENCE A ARE ALL AROUND US EVERYTHING WILL DAY. IMAGINE A FUTURE IN WHICH WEYB. AFTER ALL, WE ONLY EXPERIENCE THE WEB WHEN WE GO TO IT, BUT WE WILL EXPERIENCE A ARE ALL AROUND US EVERYTHING WILL DAY. IMAGINE A FUTURE IN WHICH EVERY SINGLE SIGN ON EVERY STREET IS PERSONALIZED JUST FOR YOU ON EVS PERSONALIZED JUST FOR YOU. WHERE YOU NEVER GET LOST. WHERE YOU NEVER GET LOST BECAUSE MARKERS AND TURN DIRECTIONS POP UP IN FRONT OF YOU. BECAUSE MARKERS AND TURN DIRECTIONS POP UP IN FRONT OF YOU. OR YOU CAN FIND OUT ORHO YW OU Y CALORIES YOUR CROISSANT HAS JUST BY YOUR CROISSANT HAS JUST BY POINTING AT IT. P OINTING AT . MAYBE NOT. BUT THE PROSPECT OF LIVING IN AN IMMERSIVE WORLD IS BEYOND IMAGINATION AND TODAY WE ARE EXCITED TO LAUNCH ADOBE AEROBUTN IMMERSIVE WORLD IS BEYOND IMAGINATION AND TODAY WE ARE EXCITED TO LAUNCH ADOBE AERO, A , A KEY TOOL FOR BRINGING AUGMENTED REALITY TO LIFE. NOW CREATION FOR AR IS VERY NEW, SO LET’S TAKE IT STEP BY STEP ON FOR BRINGING AUGMENTED REALITY TO LIFE. NOW CREATION FOR AR IS VERY NEW, SO LET’S TAKE IT STEP BY STEP ON HOW IT WILL WORK. IT ALL STARTS WITH ACQUIRINGHOW. IT ALL STARTS WITH ACQUIRING ASSETS. THESE CAN BE PHOTOSHOP FILES, ONES THAT YOU MAKE OR GET FROM SOMEONE ELSE. THEY CAN BE 3-D ASSETS. THESE CAN BE PHOTOSHOP FILES, ONES THAT YOU MAKE OR GET FROM SOMEONE ELSEITH YOUR MATERIALS. OR YOU CAN CREATE YOUR OWN ASSETS USING. THEY CAN BE 3-D OBJECTS OR STOCK THAT YOU CUSTOMIZE WITH YOUR MATERIALS. OR YOU CAN CREATE YOUR OWN ASSETS USING A 3-D MODELING TOOL. A 3-D MODELING TOOL. ONCE YOU HAVE THE ASSETS, YOU’RE GOING TO WANT TO DESIGN AN IMMERSIVE EXPERIENCE. THIS INVOLVES ASSIGNING RSONCE YOU HAVE THE ASSETS, YO’E GOING TO WANT TO DESIGN AN IMMERSIVE EXPERIENCE. THIS INVOLVES ASSIGNING IMMERSIVE BEHAVIORS, TRIGGERS, AND ACTIONS AND ACTIONS TO EVERYTHING IN A SCENE USING AERO THROUGH THE BEHAVIOR BUILDER. FINALLY, YOU WILL WANT TO DISTRIBUTEING AERO THROUGH THE BEHAVIOR BUILDER. FINALLY, YOU WILL WANT TO DISTRIBUTE THIS IMMERSIVE THIS E EXPERIENCE THAT YOU HAVE DESIGNED. IT COULD BE A GAME, A LINK TO A FRIEND, OR SOME AUGMENTED REALITY PLATFORMYOU HAVE DESIGNED. IT COULD BE A GAME, A LINK TO A FRIEND, OR SOME AUGMENTED REALITY HERE’S A QUICK VIDEO ABOUT WHAT LIFE IN AUGMENTED PLATFORM THA’T EXIST YET. HERE’S A QUICK VIDEO ABOUT WHAT LIFE IN AUGMENTED REALITY MIGHT BE LIKE. LET’S ROLL THE VIDEO. REALITY MIGHT BE LIKE. LET’S ROLL THE VIDEO. ♪ ♪ [BIRDS CHIRPING] CHIRPING]>>PLAY MUSIC.>>OK. ♪>>THERE HAS BEEN AN UPDATE>>O. ♪>>THERE HAS BEEN AN UPDATE TO CALENDAR.>>SHOW CAL TO CALENDAR.>>SHOW CALENDAR ♪. — SHOW CALENDAR. ♪ — SHOW CALENDAR. ♪>>THERE IS AN ACCIDENT AHEAD.>>THERESHOULD I SHOW YOU AN ALE IS AN ACCIDENT AHEAD. SHOULD I SHOW YOU AN ALTERNATE ROUTE?>>YES. ♪>>SHOW BIO. UTE?>>YES. ♪>>SHOW BIO. BREXIT GO TO LIBRARY. BREXIT GO TO LIBRARY. –>>GO TO LIBRARY. ♪ ♪>>HEY, JORDAN.>>HEY. RORY.>>YEAH. ♪>>HEY, JORDAN.>>HEY. RORY. ♪>>I SAW THIS ON MY R>>I SAW T. MYSQL. — MY SEQUEL. MYSQL. — MY SEQUEL. ♪>>IT SEEMS THAT YOU ARE MAKING LASAGNA. SHOULD I TURN ON THE OVEN?>>YES, PREHEAT OVEN TO 400. OPEN>>IT SEEMS THAT YOU ARE MAG LASAGNA. SHOULD I TURN ON THE OVEN?>>YES, PREHEAT OVEN TO 400. PREFERENCES. [APPLAUSE] [APPLAUSE]>>THIS JUST GIVES YOU A TASTE OF THE SORT OF IMMERSIVE EXPERIENCES THAT MIGHT CHANGE OUR EVAY>>THIS JUST GIVES YOU E OF THE SORT OF IMMERSIVE EXPERIENCES THAT MIGHT CHANG EXL BENSON, WHO WILL TELL YOU ABOUT CREATING THESE EXCITING EXPERIENCES IN A NEW ERA.>>THANK YOU,IVES. I’M EXCITED TO WELCOME CHANTEL BENSON, WHO WILL TELL YOU ABOUT CREATING THESE EXCITING EXPERIENCES IN A NEW ERA. — CHK YOU, SCOTT. I’M HONORED TO BE HERE TO SHOW YOU ADOBE AERO. IT’S AN APP FOR DESIGNERS TO>>THANK YOU, — CHANTEL: THANK YOU, SCOTT. I’M HONORED TO BE HERE TO SHOW YOU ADOBE AERO. IT’S AN APP FOR DESIGNERS TO AUD REALITY EXPERIENCES THAT ARE INTERACTIVE AND IMMERSIVE. SHARD REALITY EXPERIENCES THAT ARE INTERACTIVE AND THIS MAKES IT POSSIBLE FOR YOU TO DO THIS TODAY USING THE CONTENT THAT YOU ALREADY CREATE AND HAVE ON YOUR DESKTOP RIGHT NOW. SO, INSTEAD OF ME TALKING ABOUT IT, LET ME JUST SHOWTO DO THIS E CONTENT THAT YOU ALREADY CREATE AND HAVE ON YOUR DESKTOP RIGHT NOW. SO, INSTEAD OF ME TALKING ABOUT IT, LET ME JUS YOU. WE ARE GOING TO JUMP RIGHT IN AND CREATE AN EXPERIT ENSHCEOW . WE ARE GOING TO JUMP RIGHT IN AND . THE FIRST VITAL STEP IN CREATING ITGTHER FROM SCRATCH IN AERO. THE FIRST VITAL STEP IN CREATING AAR IS CREATING A SKIN OF THE WORLD AROUND YOU. WE DO THIS SO TAR IS CREATING AE WORLD AROUND YOU. WE DO THIS SOHAT AERO CAN HAVE A GOOD PICTURE OF WHERE TO RELIABLY PLACE THE SCENE. VISUAL CUES LIKE WHAT YOU SEE BEFORE ME. CAN HAVE A GOOD PICTURE OF WHERE TO RELIABLY PLACE THE SCENE. VISUAL CUES LIKE WHAT YOU SEE BEFORE ME. ONCE I’M DONE, YOU CAN START CREATING. IT’S EASY TO BRING MY OWN CONTENT INTO AEROONCE I’M DONE,T CREATING. IT’S EASY TO BRING MY OWN CONTENT INTO AERO AND WE WILL START BY BRINGING IN THE STAR OL START BY BRINGING IN THE STAR OF THIS EDUCATIONAL EXPERIENCE THAT WE ARE GOING TO CREATE. THIS IS THE SCARLET MACAW EXPERT WE ARE GOING TO CREATE. THIS IS THE SCARLET MACAW. I’M GOING TO CONTINUE TO ADD ELEMENTS HERE, LIKE THIS IN PHOTOGRAPHIC I’M GOING TO CONTINUE TO ADD ELEMENTS HERE, LIKE THIS IN PHOTOGRAPHIC SIGN, JUST A FLAT IMAGE THAT I CREATED IN PHOTOSHOP. FINALLY, I HAVE A LAYERED SIGN, JUST A FLAT IMAGE THAT I CREATED IN PHOTOSHOP. FINALLY, I HAVE A LAYERED PHOTOSHOP FILE THAT IS ALREADY TO GO. PH OSHOP FILE THAT IS ALREADY TO GO. SO, YOU WILL NOTICE AS A PUT THE SCENE TOGETHER, I’M JUST USING SO, YOU WILL NOTICE AS A PUT THE SCENE TOGETHER TO KIND OF ROTATE AND SCALE AND PLACE THESE OBJECTS IN PLACE. , I’M JUST USING NORMAL EVERYDAY GESTURES TO KIND OF ROTATE AND SCALE AND PLACE THESE OBJECTS IN PLACE. SAME TYPE OF GESTURES I USE WITH MY SMART DEVICE. IF YOU HAVE ASAME TYPE OF GESTUH MY SMART DEVICE. IF YOU HAVE A SMART PHONE — SMART DEVICE, YOU CAN USE AERO. LET’S DO SOMETHING WITIS SMART – SMART DEVICE, YOU CAN USE AERO. LET’S DO SOMETHING WITH THIS PST BACK HERE. HERE. PUTTING IT TO FULL SCALE, AERO KNOWS THAT IT HAS LAYERS AND I CAN EXPAND THE SPACE BETWEEN THEM RIGHT SCALE, AERO KNOWS HERE. WHAT IS REALLY EXCITING IS THAT I AM CREATING FOUR AR IN AR THAI CAN EXPAND THE SPACE BETWEEN THEM RIGHT HERE. WHAT IS REALLY EXCITING IS THAT I AM CREATING FOUR AR IN AR, SO I GET A WONDERFUL UNDERSTANDING OF WHAT MY VIEWER WILL LOOK AT IN THE EXPER, SO I GET A WONDERFUL UNDERSTANDING OF WHAT MY VIEWER WILL LOOK AT IN THE EXPERIENCE. DIALING BACK THE LAYERS OF A LITTLE BIT, I’VE GOT FULL CONTROL CKHE TREHE, LADAYERS OA LITTLE BIT, I’VE GOT FULL CONTROL HERE, ADJUSTING AND GOING AS I PLAY. SCALE THAT UP, JUST A FEW MORE ADJUSTMENTS TO THEJUSTING AND GOING AS I PLAY. SCALE THAT UP, JUST HERE AND GREAT. ADJUSTMENTS TO THE ASSETS. PUT THEM IN THE SCENE HERE AND GREAT. OK, NOW EVERYTHING IS IN PLACE. OK, NOW EVERYTHING IS IN PLACE. I DID THAT REALLY QUICKLY WITH JUST A FEW MOVEMENTS, THERE, AND NOW I HAVE GOT THIS COMPELLING, A FEW MOVEMENTS, THERE, AND NOW I HAVE GOTIN FOREST. LET’S TAKE THIS TO THE NEXT LEVEL AND ADD SOME INTERACTIVITY. WHAT DO I MEAN BY THAT? AERO CO, IMMERSIVE SCENE FOR THE RAIN FOREST. LET’S TAKE THIS TO THE NEXT LEVEL AND ADD SOME INTERACTIVITY. WHAT DO I MEAN BY THAT? AERO LETS YOU BE THE DIRECTOR. SET THE WHEN AND THE HOW YOUR VIEWER IS GOING TO ENGAGE WITH CONTENT. LETS YOU BE THE DIRECTOR. SET THE WHEN AND THE HOW YOUR VIEWER IS GOING TO ENGAGE WITH CONTENT. RIGHT NOWRIGHT NOW THIS SCARLETS GOING TO SIT THERE AND LOOK PRETTY, BUT I WANTED TO FLY AROUND THAT RAIN FOREST SCENE. I CAN DO THATOT SBYIT THEINRE K PRETTY, BUT I WANTED TO FLY AROUND THAT RAIN FOREST SCENEAST THE VIEWER TO BE ABLE TO TOUCH THE BIRD AND HAVE AN ACTION HAPPEN. BEHAVIORS. AS SCOTT WAS MENTIONING, I WANT THE VIEWER TO BE ABLE TO TOUCH THE BIRD ANDWE HAVE A LOT OF OPO CHOOSE FROM. I’M GOING TO CHOOSE ANIMATE AND I CAN LOOP THAT INFINITELY. EN. WE HAVE A LOT OF OPTIONS TO CHOOSE FROM. I’M GOING TO CHOOSE ANIMATE AND I CAN LOOP THAT INFINITELY. I AND PLAYBACK JUST WITH THAT ACTION AND TRIGGERI AND PLAYBACT ACTION AND TRIGGER SEQUENCE, WHAT IT’S GOING TO DO,, WHAT IT’S GOING TO DO, BY TAPPING THIS IN THE ACTIONS PANEL. I KNOW THAT’S JUST GOING TO HAVE THE WINGS FLAP BY TAPPING THIS IN THE ACTIONS PANEL. I KNOW THAT’S JUST GOING TO HAVE THE WINGS F. THAT’S NOT ENOUGH FOR ME. I WANT THE BIRD TO FLY AROUND THE SCENE. I CAN START TO LAYER. THAT’S NOT ENOUGH FOR ME. I WANT THE BIRD TO FLY AROUND THE SCENE. I CAN START TO LAYER BEHAVIORS ON TOP OF EACH OTHER IN PARALLEL. I CAN GET RICH WITH IT. OF EACHN PARALLEL. I CAN GET RICH WITH IT. I’M GOING TO ADD THE ANIMATE ACTION AND DO SOMETHING THE ANIE ACTION AND DO SOMETHING SPECIAL WITH IT. INSTEAD OF JUST PLAYING IN ANIMATION, I’M GOING TO BECOME THE CHOREOGRAPHER OF THIS SCENE WITH IT. INSTEAD OF JUST PLAYING IN ANIMATION, I’M GOING TO BECOME THE CHOREOGRAPHER OF THIS SCENE. WHEN THE COUNTDOWN GOES, WE CAN DRAW THE PATH OF MOTION THROUGH THE SCENE AND IT’S GOING TO BE BEAUTIFUL. ALRIGHT, I GET THE VISUAL FEEDBACK OF WHERE THE PATH IS IN THE COUNTDOWN GOES, WE CAN DRAW THE PATH OF MOTION THROUGH THE SCENE AND IT’S GOING TO BE BEAUTIFUL. ALRIGHT, I GET THE VISUAL FEEDBACK OF WHERE THE BIRD. LET’S SEE WHAT IT LOOKS LIKE WHEN IT COMES ALTOGETHER. SO, OVER IN PREVIEW MODE, THIS IS A DIRECTTO TAKE THE BIRD. LET’S SEE WHAT IT LOOKS LIKE WHEN IT COMES ALTOGETHER. SO, OVER IN PREVIEW MODE, THIS IS A DIRECT SIMULATION OF HOW A VIEWER EXPERIENCE WILL ENGAGE ON THEIR OWN DEVICE SIMULATION OF A VIEWER EXPERIENCE WILL ENGAGE ON THEIR OWN BEAUTIFUL SCENE AND UNDERSTAND THAT THEY CAN WALK INTO IT TO GET THAT NICE PARALLAX EFFECT. THEN THEY CAN TOUCH THE BIRD AND HAVE IT F. THEY CAN SEE THE BEAUTIFUL SCENE AND UNDERSTAND THAT THEY CAN WALK INTO IT TO GET THAT NICE PARALLAX EFFECT. THEN THEY CAN TOUCH THE BIRD AND HAVE ITINK IT IS READY TO SHARE, DON’T YOU? [LAUGHTER] SO, AERO MAKES IT VERY EASY TO SHARE AND PUBLISH FROM THE APP. TAKE A VIDEO RIGHT FLY THROUGH. I THINK IT IS READY TO SHARE, DON’T YOU? [LAUGHTER] SO, AERO MAKES IT VERY EASY TO SHARE AND PUB F. TAKE A LINK AND SEND IT TO SOMEONE ON THEIR OWN DEVICE. HERE. TAKE A LINK AND SEND IT TO SOMEONE ON THEIR OWN DEV SHARE D EXPORTED FILE. IF YOU WANT THE EXPERIENCE ABOUT THE SCARLETOR YOU CAN EVEN SHARD EXPORTED FILE. IF YOU WANT THE EXPERIENCE ABOUT THE TO BE IN AN APP ABOUT THE ECOLOGY OF THE RAIN FOREST, YOU CAN DO THAT WITH AER MACAW TO BE IN AN APP ABOUT THE ECOLOGY OF THE RAIN FOREST, YOU CAN DO THAT WITH AERO.. LET’S RECAP. I A LOT JUST HAPPENED. I JUST CREATED A WHOLE NEW [INDISCERNIBLE] THAT WHOLE NEW AR LET’S RECAP. I A LOT JUST HAPPENED. I JUST CREATED A WHOLE NEW [INDISCERNIBLE] THAT WHOLE NEW AR — A WHOLE NEW AR — A WHOLE NEW AR EXPERIENCE. AND I CAN PUBLISH THE WHOLE THING DIRECTLY FROM THE AERO APP.AND I CAN PUBLISH THE WHOLE THING DIRECTLY FROM THE AERO APP. AERO AERO IS FOR YOU AS CREATIVE’S TO TELL YOUR OWN, UNIQUE INTERACTIVE STORIES, EXPLAINING AND ENGAGING ON A WHOLE NEW LEVEL IS FOR YOU AS CREATIVE’S O TELL YOUR OWN, UNIQUE INTERACTIVE STORIES, EXPLAINING OLNOW THWE ENTIRE WORLD IS YOUR CAMPUS. — CANVAS [APPLAUSE] . THANK YOU. –VEL. NOW THE ENTIRE WORLD IS YOUR CAMPUS. — CANVAS [APPLAUSE] . THANK YOU. CANVAS. THANK YOU. [APPLAUSE] SCOTT:– CANVAS. THANK YOU. [APPLAUSE] SCOTT: A LOT OF AMAZING THINGS ARE ALREADY BEING CREATIVE — CREATED. I WANT TO QUICKLY SHAROTE OWHFS ARE ALREADY BEING CREATIVE — CREATED. I WANT TO QUICKLY SHARE WHAT WE HAVE DONE TODAY BEFORE GOING ANY FURTHER. IN ADDITION TO ADOBE AEROHAVE DY FURTHER. IN ADDITION TO ADOBE AERO, WE HAVE THE REVOLUTIONARY PHOTOSHOP ON IPAD. WE ARE CONTINUING THE ROLLOUT OF A ADOBE FRESCO, THE BEST PAINTING, WE HAVE THE REVOLUTIONARY PHOTOSHOP ON IPAD. WE ARE CONTINUING THE ROLLOUT OF A ADOBE FRESCO, THE BEST APP. WE PREVIEWED ILLUSTRATOR COMING ON THE IPAD NEXT YEAR. WE SHOWED YOU THE NEW CREATIVE CLOUD DESKTOP APPLICATION AND LIBRARIES. APP. WE PREVIEWED ILLUSTRATOR COMING ON THE IPAD NEXT YEAR. WE SHOWED YOU THE NEW CREATIVE CLOUD DESKTOP APPLICATION AND MAKE COLLABORATION WITH CREATIVE CLOUD AND THIRD-PARTYL. THESE MAKE COLLABORATION WITH TH EASIER. MORE TO COME, THERE. AND WE HAVE MADE LITERALLY HUNDREDS OF IMPROVEMENTS ACROSS EVERY APPLICATION CREATIVE CLOUD AND THIRD-PARTY TOOLS LIKE YOU SAW TODAY SO MUCH EASIER. MORE TO COME, THERE. AND WE HAVE MADE LITERALLY HUNDREDS OF IMPROVEMENTS ACROSS EVERY APPLICATION IN CREATIVE CLOUD. YOUR FAVORITE APPS ARE NOW EVEN BETTER. AMONG THE IMPROVEMENTS IS A NEW YOUR FAVORITE APPS ARE NOW EVEN BETTER.VERSION OF ADOBE ACROBAT. IT ALLOWS YOU TO EDIT PDFS ON AMONG THE IMPROVEMENTS IS A NEW VERSION OF ADOBE ACROBAT. IT ALLOWS YOU TO EDIT FLY. WE ARE EXCITED TO HAVE YOU DIG IN PDFS ON THE FLY. WE ARE EXCITED TO HAVE YOU DIG AND DISCOVER WHAT’S NEW IN YOUR FAVORITE APPLICATION. THERE’S AMAZING STUFF IN THERE. THAT SUMS UP WHAT WE ARE LAUNCHING TODAY. THROUGHOUT THE MORNING, YOU HAVE SEEN A LOT OFIN AND DISCOVER W’N YOUR FAVORITE APPLICATION. THERE’S AMAZING STUFF IN THERE. THAT SUMS UP WHAT WE ARE LAUNCHING TODAY. THROUGHOUT THE MORNING, YOU HAVE SEEN A LOT OF ADOBE SENSEI MAGIC. HERE TO TALK MORE ABOUT T MAGIC. HERE TO TALK MORE ABOUT T AHAT, A NEW PRODUCT, WE ARE EXCITED NEW PRODUCT, WE ARE EXCITED VING FORCES BEHIND THE MAGIC. OUR TEAM TECHNOLOGYABOUT ONE OFS BEHIND THE MAGIC. OUR TEAM TECHNOLOGY OFFICER, ABHAY PARASNIS. WELCOME. [APPLAUSE] ABHAY: OFFICER, ABHAY PARASNIS. WELCOME. [APPLAUSE] ABHAY: WHAT A SHOW. BIG PLUS FOR PUTTING THIS TOGETHER. AROUND OF APPLAUSE. [APPLAUSE] BIG PLUS FOR PUTTING THIS TOGETHER. AROUND OF APPLAUSE. [APPLAUSE] SO, — A ROUND OF APPLAUSE. [APPLAUSE] — A ROUND OF APPLAUSE. [APPLAUSE] IT HAS BEEN A JAMPACKED MORNING. I HOPE YOU ARE EXCITED. BUT OF COURSE, WE ARE NOT DONE YET. LET’S TALK ABOUT AI. YESTERDAY WE HAD HUNDREDASS BO. I HOPE YOU ARE EXCITED. BUT OF COURSE, WE ARE NOT DONE YET. LET’S TALK ABOUT AI. YESTERDAY WE HAD HUNDREDS OF EXAMPLES OF OF ADOBE SENSEI ANDW IT IS A POWERING EVERYTHING ONSTAGE. THE FOUNDATION OF EVERYTHING WE ARE DOING A.DOBE S ENSEI AND HOW IT IS A POWERING EVERYTHING ONSTAGE. THE FOUNDATION OF EVERYTHING WE ARE DOING. WHEN WE STARTED THIS JOURNEY WITH WHEN WE STARTED THIS JOURNEY WITH AI, WE HAD A DEEP BELIEF THAT DONE RIGHT, IT CAN AMPLIFY HUMAN CREATIVITY, NOT REPLACE IT. WE HAVE BEEN REALLY HARD ATTHATY VISION. NOW, SENSEIHUMAN CREATIVITY, NOE IT. WE HAVE BEEN REALLY HARD AT WORK EXECUTING ON THIS VISION. NOW, SENSEI STARTED WITH A FOCUS ON STARTED WITH A FOCUS ON DELIVERING MAGIC ACROSS THE TOOLS THAT YOU USE EVERY DAY. AT THE SAME DELIVERING MAGIC AE TOOLS THAT YOU USE EVERY DAY. AT THE SAME TIME, WE ARE ALSO BUILDING ALY ALSO BUILDING A TRULY BREAKTHROUGH SENSEI PLATFORM BREAKTHROUGH SENSEI, TRULY INNOVATIVE FOR WHAT’S COMING TOMORROW. TODAY WE ARE AT THE EXCITING POINT WHERE THE PLATFORM IS PLATFORM, TRULY INNOVATIVE FOR WHAT’S COMING TOMORROW. TODAY WE ARE AT THE EXCITING POINT WHERE THE PLATFORM IS EVOLVING WITH A VERY DEEP FOCUS S ON CREATIVE INTELLIGENCE DOMAIN. CREATIVE INTELLIGENCE DOMAIN. IT’S LIKE DESIGN, VIDEO, DOCUMENTS, AND IMMERSIVEIT’S LI, DOCUMENTS, AND IMMERSIVE MEDIA. THE DEEP SPECIALIZATION ON THE CREATIVE FABRIC IS WHAT MAKES SENSEI MEDIA. THE DEEP SPECIALIZATION ON THE CREATIVE FABRIC IS WHAT MAKES UE INDUSTRY. WITH THIS PLATFORM IN PLACE, WE ARE READY TO PUSH THE LIMITS EVEN FURTHER. SO, LET’S START WITH IMAGING. EXTREMELY UNIQUE IN THE INDUSTRY. WITH THIS PLATFORM IN PLACE, WE ARE READY TO PUSH THE LIMITS EVEN FURTHER. SO, LET’S START WITHWITHOUT DOUT ADVANCED AI DOMAIN WITH OUR EXPERIENCE. WITHOUT DOUBT, THIS T ADVANCED AI DOMAIN WITH OUR EXPERIENCE. MANY, MANY MASKING AND SELECTION TOOLS, LIKE YOU SAW TODAY, ALLMN INCREASINGLY POWERED BY IMAGING AI. WHAT’S EXCITING IS NOW WE ARE ALL INCREASINGLY POWERED BY IMAGING AI. WHAT’S EXCITING IS NOW WE ARE TREADING — TRYING TO CREATETREE THROUGH SENSEI AND UNDERSTANDING OF CONCEPTS THROUGH SENSEI. YOU CAN FIND THAT ONE PERFECT ASSET IS IN HUNDREDS OF MILLIONS, THANKS TO AI. OF CONCEPTS. YOU CAN FIND THAT ONE PERFECT ASSET IS IN HUNDREDS OF MILLIONS, THANKS TO AI. WE ARE PUTTING IT AT ENTIRELY NEW LEVELS WITH A CREATIVE CANVAS THAT ALLOWS YOU TO NOT ONLY SEARCH FOR SIMILAR CONTWE Y NEW LEVELS WITH A CREATIVE CANVAS THAT ALLOWS YOU TO NOT ONLY SEARCH FOR SIMILAR CONTENT AND COLORS, BUT IT IS STARTING G TO UNDERSTAND OBJECTS AND THEIR RELATIONSHIPS. WE ARE EXTENDING THESE IN ONE TO UNDERSTAND OBJECTS AND THEIR RELATIONSHIPS. WE ARE EXTENDING THESE IN ONE SUG TOOLS. — OUR CORE TOOLS. SURGE WITH OUR CORE EATING TOOLS. — OUR CORE TOOLS. E DELIVER THESE, WE ARE PUSHING WAY FURTHER WITHOF COURSE, EVEN AS R THESE, WE ARE PUSHING WAY FURTHER WITH REIMAGINING WORKFLOWS REIMAGINING WORKFLOWS. NOW, IN VIDEO THE CHALLENGE FOR AI IS THE. NOW, IN VIDEO THE CHALLENGE FOR AI IS THE ADDED DIMENSION OF TIME. UNDERSTANDING NOT JUST THE COST OF STATIC IMAGES, BUT THE RELATIONSHIPS TWEEN MOVING IMAGES ADDED DIMENSION OF TIME. UNDERSTANDING NOT JUST THE COST OF STATIC IMAGES, BUT THE RELATIONSHIPS TWEEN MOVING IN REAL TIME. AS YOU JUST SAW ON STAGE, AUTO REFRAMEIME. AS YOU JUST SAW ON STAGE, AUTO REFRAME AND PREMIERE PRO ARE JUST A COUPLE OF GREAT EXAMPLES OF HOW SENSEI AND PREMIERE PRO E JUST A COUPLE OF GREAT EXAMPLES OF HOW SENSEI CAN DRAMATICALLY SPEED UP YOUR EDITING TASKS. CAN DRAMATICALLY SPEED UP YOUR EDITING TASKS. OF COURSE, WE HAVEN’T FIGURED OUT HOW TO BOTTLE THE ENERGY WE NEED AND THAT IS PROBABLY WAY BEYONDOF COURSE, WE HAVEN’T FIGD OUT HOW TO BOTTLE THE ENERGY WE NEED AND THAT IS PROBABLY WAY BEYOND AI. AI. BUT WE ARE EXPANDING TO REIMAGINE FOR VIDEO. MAKING IT POSSIBLE TO CHANGE THE STYLE OF A INBUT WE ARE EXPANDING TO REIMAGINE FOR VIDEO. MAKING IT POSSIBLE TO CHANGE THE SANIND GLTRANSFER IT. E VIDEO FRAME AND TRANSFER IT. IF YOU AS THE ARTIST CLINGSIF YO ONE TO ONE FRAME, SENSEI TAKES CARE OF THE REST. FRAME, SENSEI TAKES CARE OF THE REST. GROUNDBREAKING. IT’S GOING TO SAVE MONTHS, IF NOT YEARS, OF EDITING TIME. ENABLING NEW FORMS THAT WERE NOT POSSIBLE BEFORE. GROUNDBREAKING. IT’S GOING TO SAVE MONTHS, IF NOT YEARS, OF EDITING TIME. ENABLING NEW FORMS THAT WERE NOT POSSIBLE BEFORE. THIS IS WHAT WE MEAN BY AMPLIFYING HUMAN CREATIVITY. THIS IS A BIG SEARCHES — BIG FOCUS FOR OURTHIS IS WHAT WE MEY AMPLIFYING HUMAN CREATIVITY. THIS IS A BIG SEARCHES — BIG FOCUS FOR OUR. WE ARE TRYING TO PUSH FORWARD IN WE ARE TRYING TO PUSH FORWARD IN THE AREA. THE AREA. AN INCREDIBLE NEW MEDIUM FOR CREATIVE STORYTELLING LAST YEAR, WE SUPPORTED THEM BECAUSE OF THE CANED — THE CAN INCREDIBLE NEWR CREATIVE STORYTELLING LAST YEAR, WE SUPPORTED THEM BECAUSE OF THE CANED — THE CANVAS. WE WANT TO PUT THIS IN YOUR HAND TO CREATE YOUR JOURNEY. AS THE PHYSICAL AND VISIT — DIGITAL. WE WANT TO PUT THIS IN YOUR HAND TO CREATE YOUR JOURNEY. AS THE PHYSICAL AND VISIT — DIGITAL WORLD BENDS, IT IS PERFECTLY WORLD BENDS, IT IS PERFECTLY PLACED FOR THIS NEW MEDIUM. AND HERE YOU HAVE A 3-D OBJECTS IN WITHAND HERE YOU HAVE A 3-D S IN WITH A PHONE OR A WITH SENSEI COLLISION, COLLISI’A SERIES OF OBJECTS ENTIRELY DRIVEN BY AI AND SIMPLY BY MOVING YOUR DEVICE. YOU CAN CONTROL THE LIFE PERFORMANCE OF A DIGITAL CORRECTOR AS ITT’S A SERIES OF OBJECTS ENTIRELY DRIVEN BY AI AND SIMPLY BY MOVING YOUR DEVICE. YOU CAN CONTROL THE LIFE PERFORMANCE OF A DIGITAL CORRECTOR AS IT INTERACTS. THINTSK .AB THINK ABOUT THAT. OF COURSE, WE HAD TO START WITH THE MOST DIFFICULT AND CUTEST, A LITTLE PUPPY. AS WE OF COURSE, WE HAD TO STARH THE MOST DIFFICULT AND CUTEST, A LITTLE PUPPY. AS WE THINK ABOUTTHINK ABOUT THS GOING TO ENABLE EVERYONE OF YOU TO CREATE NEW IMMERSIVE THIS, THIS IS GOING TO ENABLE EVERYONE OF YOU TO CREATE NEW IMMERSIVE EXPERIENCES AND DO ANIMATION THAT WAS ONLY POSSIBLE WITH MASSIVE TEAMS BEFORE. IT’S EARLYEXPERIENCES AND DO ANN THAT WAS ONLY POSSIBLE WITH MASSIVE TEAMS BEFORE. IT’S EARLY DAYS BUT WE ARE TRULY EXCITED ABOUT THE POTENTIAL. BUT WE ARE TRULY EXCITED ABOUT THE POTENTIAL. THEY ARE CONSTRUED — CONTINUING THTOEY P AUSREH CONSTRUED — CG TO PUSH AND OTHER PARTS OF SENSEIAND OTHER PARTS OF SENSEI, LIKE DESIGN, DOCUMENTS, PDF, AND VOICE. TODAY WE ARE ON THE COST DESIGN, PDF, AND VOICE. TODAY WE ARE ON THE COST WHATWHAT IF WE COULD BRING THE C OF PHOTOSHOP DIRECTLY TO YOUR VIEWFINDER. IF WE COULD BRING THE MAGIC OF PHOTOSHOP DIRECTLY TO YOUR VIEWFINDER. THAT IS EXACTLY WHAT WE HAVE DONE. I’M SUPERTHAT IS EXACTLY WHAT WE DONE. I’M SUPER TO ANNOUNCE PHOTOSHOP CAMERA. A SENSEI POWERED APP THAT REIMAGINES WHAT’S POSSIBLE WITH SMARTPHONE EXCITED TO ANNOUNCE PHOTOSHOP CAMERA. A SENSEI POWERED APP THAT REIMAGINES WHAT’S POSSIBLE WITH SMARTPHONE TECHNOLOGY. AS YOU KNOW, A LOT OF HARD, ENGINEERING WORK WENT INTO CREATING KNOW, A LOT OF HARD, ENGINEERING WORK WENT INTO CREATING PHOTOSHOP FOR THE IPAD. PHOTOSHOP FOR THE IPAD. OF COURSE, WE DIDN’T STOP THERE. WE WENT WAY FURTHER AND DECIDED OF COURSE, WE DIDN’T STOP THERE. WE WENT WAY FURTHER AND DECIDED TO BRING THE POWER OF PHOTOSHOP DIRECTLY TO THE PHOTO ON YOUR PHONE — CAMERA ON YOUR PHONE. WITH IT YOU CAN CAPTURE, EDIT, AND SHARE STUNNING PHOTOS, NATURAL OR CREATIVE. PHOTOSHOP DIRECTLY TO THE PHOTO ON YOUR PHONE — CAMERA ON YOUR PHONE. WITH IT YOU CAN CAPTURE, EDIT, AND SHARE STUNNING PHOTOS, NATURAL OR CREATIVE. CAMERA THAT CAN INSTANTLY RECOGNIZE OBJECTS AND COMPOSITIONS TO MAKE SMART RECOMMENDATIONS IN REAL TIMEIT’S A NEW AI POWERED CAMERA THAT CAN INSTANTLY RECOGNIZE OBJECTS AND COMPOSITIONS TO MAKE SMART RECOMMENDATIONS IN REAL TIME. AND OF COURSE BECAUSE IT IS PHOTOSHOP CAMERA, IT IS GOING BT S PHOTOSHOP CAMERA, IT IS GOING TO BRING BREATHTAKING PHOTOSHOP MAGIC DIRECTLY TO THE POINT OF CAPTURE. THIS HAS NEVER BEEN DONE BEFORE. LASTLY, WE WANTED TO MAKE SURE THAT IT UNLOCKS THE POWERINT FOF CAPTURE. THIS HAS NEVER BEEN DONE BEFORE. LASTLY, WE WANTED TO MAKE SURE THAT IT UNLOCKS THE POWER OF CREATIVE COMMUNITY. ALL OF YOU THAT EXPERIMENTED WITH AND BUILT AMAZING LENSES FOR THIS NEW CAMERA. THEY ARE CREATIVE COMMUNITY. ALL OF YOU THAT EXPERIMENTED WITH AND BUILT AMAZING LENSES FOR THIS NEW CAMERA. THEY ARE BUILDING ONE OF THE BUILDING ONE OF THE WORLD’S SOFT — FIRST SOFT, FULL CAMERAS. TO GIVE YOU A TASTE OF WHAT THIS ME SOFT — FIRST SOFT, FULL CAMERAS. TO GIVE YOTA TO THE STAGE. VERONICA? VERONICA: THIS CAMERA CAN DO, I’M EXCITED TO WELCOME VERONICA BELMONT TO THE STAGE. VERONICA? VERONICA: THANKS. PHOTOSHOP CAMERA BRINGS THE MAGIC OF PHOTOSHOP INTO THE REAL WORLD AND INTO THE PALM OF YOUR HANDS. AT ITS CORE, IT’S A GREAT CAMERA APP OSTHHOATP CAME ARA BRINGS TE MAGIC OF PHOTOSHOP INTO THE REAL WORLD AND INTO THE PALM OF YOUR HANDS. AT ITS CORE, IT’S A GREAT CAMERA APP THAT HAS ALL THE FEATURES FS THAT YOU WOULD EXPECT FROM A MODERN DAY PHOTOGRAPHY APP. THE REAL ADVANTAGE IS WHAT’S ON YOUR MIND WITH SENSEI THAT YOU WOULD EXPECT FROM A MODERN DAY PHOTOGRAPHY APP. THE REAL ADVANSON YOUR MIND WITH SENSEI. LET’SEE SEE, I’M GOING TO TAKE A PICTURE HERE. BEAUTIFUL. LET’S OPEN IT FROM THE CAMERA ROLL. RIGHT AWAY, SENSEI IS GOING TO HERE. BEAUTIFUL. LET’S OPEN IT FROM THE CAMERA ROLL. RIGHT AWAY, SENSEI IS GOING TO WORKWORK — RECOGNIZE SOME LENSS FOR THIS TYPE OF PHOTOGRAPHY. PORTRAIT. SUCH A BEAUTIFUL SHOT. RIGHT AWAY WE — RECOGNIZE SOMES FOR THIS TYPE OF PHOTOGRAPHY. PORTRAIT. SUCH A BEAUTIFUL SHOT HAVE THIST DEPTH OF FIELD, SCROLLING TO THE DIFFERENT OPTIONS, IT MAKES A NICE-LOOKING PHOTO. THE LIGHTIN G IRIGHT AWAY WE HAVE THIS GREAT DEPTH OF FIELD, SCROLLING TO THE DIFFERENT OPTIONS, IT MAKES A NICE-LOOKING PHOTO. THE LIGHTING HERE IS GOOD, LET’S — WE ARE NOT GETTINGS GOOD, L’S — WE ARE NOT GETTING THE IMPACT. THIS IS A PHOTO OF THE OBSERVATORY. DO YOU SEE THE HUGE DIFFERENCE? THIS IS IMPACT. THIS IS A PHOTO OF THE OBSERVATORY. DO YOU SEE THE HUGE DIFFERENCE? THIS IS THE TECHNOLOGY THAT WE HAVE BAKED TECHNOLOGY THAT WE HAVE BAKED IN. AUTO TONING, FIXING THE BRIGHTNESS AND CONTRAST, MAKING ME LOOK LIKE A HALFWAY DECENT. AUTO TONING, FIXING THE BRIGHTNESS AND CONTRAST, MAKING HPHOTOGAYRAPHER. YOU CAN SEE THE DIFFERENCE IF I HOLD MY THUMB DOWN ON THE SCREEN. IT CHANGED RIGHT THERE. I CAN THINK OF WAYS TO MAKE MORE MANUAL CHANGES, TOO, IECEN LTIGT PHOTOGRAPHER. YOU CAN SEE THE DIFFERENCE IF I HOLD MY THUMB DOWN ON THE SCREEN. IT CHANGED RIGHT THERE. I CAN THINK OF WAYS TO MAKE MORE ING — ADDING HIGHLIGHTS AND CLARITY , MAKING SOME ADDITIONAL CMAHANG — ADDING HIGHLIGHTS AND CLARITY , MAKING SOME ADDITIONAL CHANGES . LET’S GET MORE ARTISTIC AND OPEN UP . LET’S GET MORE ARTISTIC AND OPEN UP ANALOG. YOU CAN SEE THAT THESE ARE GREAT WAYS OF ADDING CREATIVITY TO YOUR EVERYDAY PHOTOS. THAT’S A GREAT LOOK AT HOW IT A. YOU CAN SEE THAT THESE ARE GREAT WAYS OF ADDING CREATIVITY TO YOUR EVERYDAY PHOTOS. THAT’ TAKES AND EDITS PHOTOS IN REAL TIME. BUT WE ARE NOT CALLING THIS PHOTOSHOP CAMERA FOR NOTHING. LET’S SEE SOME OF THAT MAGIC AT WORK. I’M GOING TO IT TAKES AND EDITS PHOTOS IN REAL TIME. BUT WE ARE NOT CALLING THIS PHOTOSHOP UP THIS PHOTO OF MY TEAM FROM WORK. I THINK THEY MIG CHTAM BERA FOR. LET’S SEE SOME OF THAT MAGIC AT WORK. I’M GOING TO OPEN UP THIS PHOTO OF MY TEAM FROM WORK. I THINK THEY MIGHT BE HERE. WE ARE GOING TO JUMPOING TO JUMO SPECTRUM. IT IS MAKING CHANGES TO THE FOUR ROUNDS AND BACKGROUNDS. ADDING GREATIT IS MAKING CHANGER ROUNDS AND BACKGROUNDS. ADDING GREAT EFFECTS. WE ARE TAKING IT ONE MORE STEP EFFECTS. WE ARE TAKING IT ONE MORE STEP BY JUMPING INTO POP ART. I CAN MANIPULATE THE IMAGE BY MOVING IT AROUND ON THE SCREEN, SCROLLING THROUGH THESEBY J UM PI NG INTO POP ART. DIFFERENT OPTIONS.HE IMAGE BY THIS ELEMENT CAN BE A LARGE A A, SCROLLING THROUGH THESE DIFFERENT OPTIONS. THIS ELEMENT CAN BE A LARGE AND CHANGED. I CAN SPEND HOURS PLAYING AROUND WITH THESE DIFFERENT OPTIONS . CHANGED. I CAN SPEND HOURS PLAYING AROUND WITH THESE DIFFERENT OPTIONS. WHAT? PERFECT. LET’S TEST IT OUT IN REAL TIME WITH A LANDSCAPE IMAGE. SWITCHING TO MY FOWHRWATAR?CI P. LET’S TEST IT OUT IN REAL TIME WITH A LANDSCAPE IMAGE. SWITCHING TO MY FORWARD FACING CAMERA, THERE WE GO, WE ARE GOING TO TEST IT OUT ON THE BIG SCREEN IN REAL TIME. CAN I GET MY BACKGROUND OF THE L.A. SKYLINE? , THERE WE GO, WE ARE GOING TO TEST IT OUT ON THE BIG SCREEN IN REAL TIME. NEED A MOMENT NOW. THEY ARE TAKINGCAN I GET MY BACE L.A. SKYLINE? NEED A MOMENT NOW. THEY ARE TAKING THE PICTURE IN REAL TIME. ICPOTURE IN REAL TIME. POTENTIALLY. ALL RIGHT, THAT’S OK. HELLO, IT’S BEHIND ME. WHY DIDN’T YOU GUYS TELL ME THAT? YOU ARE RIGHT THERE ALLTENTIALL. ALL RIGHT, THAT’S OK. HELLO, IT’S BEHIND ME. WHY DIDN’T YOU GUYS TELL ME THAT? YOU ARE RIGHT THERE ALL ALONG. OK, WE ARE GOING TO SNAP A PHOTO .LONG . OK, WE ARE GOING TO SNAP A PHOTO . PERFECT. I’M GOING TO OPEN IT UP FOR MY CAMERA ROLL. ‘M GOING TO OPEN IT UP FOR MY AM DAYLIGHT BY USING THIS, NIGHT SHIFT. WE ARE GOING TO CHANGE THIS FROM DAYLIGHT BY USING THIS, NIGHT SHIFT. IT’S CHANGING THE COLOR TEMPERATURE OF THE PHOTO, TO. MAKING IT REALLY FEEL LIKE AN IMMERSIVE ENVIRONMENT. IT’S CHANGING THE COLOR TEMPERATURE OF THE PHOTO, TO. MAKING IT REALLY FEEL LIKE AN IMMERSIVE ENVIRONMENT. REMEMBER THE SAILING FROM EARLIER? LET’S MAKE THAT SUPER EPIC. JUST LIKE THAT YOU CAN SEE THIS INCREDIBLE MOTION WE HAVEREMEMBM EARLIER? LET’S MAKE THAT SUPER EPIC. ADDED. YOU CAN SCROLL THROUGH AND PUT YOURSELF INTO THESE IMMERSIVE, FANTASTICALJUST LIKE THAT YOU CS INCREDIBLE MOTION WE HAVE ADDED. YOU CAN SCROLL THROUGH AND PUT YOURSELF INTO THESE IMMERSIVE, FANTASTICAL WORLDS. WHEN I’M HAPP WY,OR ILDS S. WHEN I’M HAPPY, I CAN SHARE IT OUT ON SOCIAL. INSTAGRAM, SPARKED, ONTO MY CAMERA ROLL, ON SOCIAL. INSTAGRAM, SPARKED, ONTO MY CAMERA ROLL, SHARING IT OTHER WAYS. THAT IS A FAST LOOK AT HOW SHARING IT OTHER WAYS. THAT IS A FAST LOOK AT HOW LENSES MAKE THIS AN ENGAGING PIECE OF CONTENT THAT YOU CAN SHARE ANYWHERE. NOW, HERE IN THE AUDIENCE TODAY WE HAD A FEW FROMLENSES MAKE THG PIECE OF CONTENT THAT YOU CAN SHARE ANYWHERE CREATIVE COMMUNITY. YOU ARE PROBABLY WONDERING HOW YOU CAN GET INVOLVEDNO.W, HERE Y WE HAD A FEW FROM THE CREATIVE COMMUNITY. YOU ARE PROBABLY WONDERING HOW YOU CAN GET INVOLVED. I WANT TO SHOW YOU THIS LENS I WANT TO SHOW YOU THIS LENS LIBRARY. IT’S CURATED CONTENT FROM ALL SORTS OF DIFFERENT ARTISTS AND ANIMATORS. THE LIST WILL BE UPDATED ALL THE TIME. FOR THINGSLIBRARY. IT’S CURATED CONTENT FROM ALL SORTS OF DIFFERENT ARTISTS AND ANIMATORS. THE LIST WILL BE UPDATED ALL THE TIME. FOR THINGS LIKE SPECIAL EVENTS, YOU CAN JUMP IN AND LEARN MORE ABOUT EACH ARTIST. I’M HERE TO TELL YOU THAT YOU CAN CREATE YOUR VERY OWN LENSES FOR THE CAMERA EVENTS, YOU CAN JUMP IN AND LEARN MORE ABOUT EACH ARTIST. I’M HERE TO TELL YOU THAT AND ‘O SHOW YOU HOW. WE SAW A FANTASTIC ABOUT EARLIER TODAY OF YOU CAN CREATE YOUR VERY OWN LENSES FOR THE CAMERA AND I’M GOING TO SHOW YOU HOW. WE SAW A FANTASTIC ABOUT EARLIER TODAY OF PHOTOSHOP FOR IPAD. I’M GOING TO SWITCH OVER TO THAT AND JUMP INTO A LENS THAT I HAVE BEEN WORKING ON CALLED DREAM CATCHER. RIGHT NOW YOU CAN SEE THAT THIS IS A PHOTOSHOP DOCUMENT WITH PHOTOSHOP FOR IPAD. I’M GOING TO SWITCH OVER TO THAT AND JUMP INTO A LENS THAT I HAVE BEEN WORKING ON CALLED DREAM CATCHER. RIGHT NOW YOU CAN SEE THAT THIS IS A PHOTOSHOP DOCUMENT WITH LAYERS REPRESENTED ON TH REPRESE LEFT-HAND SIDE. I CAN MANIPULATE THEM AS I SEE FIT. I’M GOING TO HIGHLIGHT THE MOON, HERE SIDE. I CAN MANIPULATE THEM AS I SEE FIT. I’M GOING TO HIGHLIGHT THE. I’M GOING TO OPEN UP ANOTHER PROJECT I HAVE BEEN WORKING ON. ANOTHER PROJECT, RATHER. THE MAXHERE. I’M GOING TO OPEN UP ANOTHER PROJECT I HAVE BEEN WORKING ON. ANOTHER PROJECT, RATHER. THE MAX MOON MOON. JUST LIKE THAT, I HAVE MADE SOME QUICK AND EASY CHANGES. NOTHING TOO CRAZY. I’M GOING TO SEND THAT BACK TO MY PHONE AND TEST OUT THE. JUST LIKE THAT, I HAVE MADE SOME QUICK AND EASY CHANGES. NOTHING TOO CRAZY. I’M GOING TO SEND THAT BACK TO MY PHONE AND TEST OUT THE LENS IN REAL CA.MERA LENSES. THERE IT IS. LENSES. THERE IT IS. WE ARE GOING TO GO BACK TO L.A., WHICH WILL PROBABLY SHOW UP BEHIND ME ONCE AGAIN. THERE WE GO. JUST LIKE THAT IN REAL TIME, MY LESWE ARE GOING TO GO BACK TO L, WHICH WILL PROBABLY SHOW UP BEHIND ME ONCE AGAIN. THERE WE GO. JUST LIKE THAT IN REAL TIME, MY LENS IS WORKING. NOT ONLY DID I OPEN IT UP, BUT IT TREATS THE MOON LIKE AN ACTUAL LIGHT SOURCE. HOW AWESOME IS THAT? RIGHT? . NOT ONLY DID I OPEN IT UP, BUT IT TREATS THE MOON LIKE AN ACTUAL LIGHT SOURCE. HOW AWESOME IS THAT? RIGHT? NOW, JUST SENSEI TO RECAP, WITHH WE HAVE — JUST TO RECAP, WITH SENSEI WE HAVE — JUST TO RECAP, WITH SENSEI POWERFUL TOOL FOR YOU. FUN, BEAUTIFUL, EASY TO USE, AND OUR COMMUNITY OF WE HAVE A POWEL FOR YOU. FUN, BEAUTIFUL, EASY TO USE, AND OUR COMMUNITY OF CREATORS CAN CREATE THEIR OWN LENSES SO THAT WE CAN SEE THE WORLD THROUGH YOUR EYES. THANK YOU VERY MUCH. ♪ CREATORS CAN CREATE THEIR OWN LENSES SO THAT WE CAN SEE THE WORLD THROUGH YOUR EYES. THANK YOU VERY MUCH. ♪ ♪ ♪ [APPLAUSE] [APPLAUSE] ABHAY: THANKS, VERONICA. GREAT DEMO. AND THAT’S UP THE GREAT VIDEO. ABHAY: THANKS, VERONICA. GREAT DEMO. AND THAT’S UP THE GREAT VIDEO. AS SOMEONE WHO IS PASSIONATE ABOUT PHOTOGRAPHY, IT HAS BEEN REALLY FUN FOR ME TO SEE AS SOMEE ABOUT PHOTOGRAPHY, IT HAS BEEN REALLY FUN FOR ME TO SEE CREATIONS FROM OUR EARLY ADOPTERS. CREATIONS FROM OUR EARLY ADOPTERS. AS YOU SEE THESE, IT’S CLEAR THE CAPTURE IS THE NEW CREATIVE. THEY WANDAS YOU SEE THESE, IT’SE CAPTURE IS THE NEW CREATIVE. TO START WORKING WITH ARTISTS AND INFLUENCERS TO SEE HOW THEY COULD EXPRESS THEMSELVES WITH THIS CAMERA. ONE SUCH ARTIST IS THE EYELASH, WHO WE HAVE WORKEDTHEY WANTED TG WITH ARTISTS AND INFLUENCERS TO SEE HOW THEY COULD EXPRESS THEMSELVES WITH THIS CAMERA. ONE SUCH ARTIST IS THE EYELASH, WHO WE HAVE WORKED WITH TO CREATE LIMITED-EDITION LENSES FOR THEIR TO CREATE LIMITED-EDITION LENSES FOR THEIR MUSIC. AND THE BEST THING ISSUE WILL BE HERE TOMORROW. NOW WE WANT TO THE IN THIS ST TJOHING ISSUE WILL BE HERE TOMORROW. NOW WE WANT TO THE IN THIS JOURNEY WITH PHOTOSHOP CAMERA WITH ALL OF YOU. STARTING TODAY, YOU CAN GO TO WITH PHOTOSHOP CAMERA WITH ALL OF YOU. STARTING TODAY, YOU CAN GO TO PHOTOSHOPCAMERA.COM AND SUBMIT YOUR IDEA FOR NEW LENSES. PHOTOSHOPCAMERA.COM AND SUBMIT YOUR IDEA FOR NEW LENSES. ADOBE, WE ABSOLUTELY THRIVE IN BEING AT THE INTERSECTION OF DEEP STYLE AND THE ART OF STORYTELLING ANDAT ADOBE, WE ABE IN BEING AT THE INTERSECTION OF DEEP STYLE AND THE ART OF STORYTELLING AND CAMERA IS A MAJOR MOMENT FOR ALL OF US IN OUR ATTEMPTSMAJOR MOMENT FOR ALN OUR ATTEMPTS TO DEMOCRATIZE CREATIVITY FOR ALL. IT’S TIME TO GIVE SMARTPHONE CAMERA’S PERSONALITY AND WE ARE LOOKING FORWARD TO ALL OF THE AM DEMOCRATIZE CREATIVITY FOR ALL. IT’S TIME TO GIVE SMARTPHONE CAMERA’S PERSONALITY AND WE ARE LOOKING FORWARD TO ALL OF THE AMAZINGAZING MOMENTS THAT YOU CE WITH THIS APP AS YOU GET YOUR HANDS ON IT. THANKS, AND HAVE A GREAT NIGHT. BACK TO YOU, SCOTT. THAT YOU CAPTURE WITH THIS APP AS YOU GET YOUR HANDS ON IT. THANKS, AND HAVE A GREAT NIGHT. BACK TO YOU, SCOTT. SCOT THANK YOU. WE ARE S YOU. WE ARE SO EXCITED ABOUT PHOTOSHOPO EXCITED ABOUT PHOTOSHOP CAMERA. WE WERE PLAYING WITH IT BACKSTAGE. IT’S GOING TO BE A GREAT ADDITION CAMERA. WE WERE PLAYING WITH IT BACKSTAGE. IT’S GOING TO BE A GREAT ADDITION TO PHOTOSHOP EXPRESS AND PART OF OUR CONTINUING EFFORTS WITH SOF PHOTOSHOP EXPS AND PART OF OUR CONTINUING EFFORTS WITH SOME OF THE POWER OF PHOTOSHOP BEING IN EVERYONE’S HANDS. SO, WE ARE ABOUT TO WRAP UP. TWO THINGS. NUMBER ONE, I WANT TO SAY A THANK YOU TO THESE IN EVERYONE’S HANDS. SO, WE ARE ABOUT TO WRAP UP. TWO THINGS. NUMBER ONE, I WANT TO SAY A THANK YOU TO THESE TEAMS. THESE ARE SOME OF THE MOST PASSIONATE PEOPLE WHO COME EVERY DAY AND ARE OFTEN UP AT NIGHT, THNG. THESE ARE SOME OF THE MOST PASSIONATE PEOPLE WHO COME EVERY DAY AND ARE OFTEN UP AT NIGHT, INKING ATAKE A QUICK STEP UP.BO T W T YOU DO AND HOW TO MAKE IT BETTER. TAKE A QUICK STEP UP. MEMBERS OF THE ADOBE TEAM IN THE HOUSE, I WANT TO THANK YOUOF THE HOUSE, I WANT TO THANK YOU, I WR ALL THE WORK YOU ARE DOING TO MAKE THIS POSSIBLE. [APPLAUSE] I WANT TO THANK YOU FOR ALL THE WORK YOU ARE DOING TO MAKE THIS POSSIBLE. [APPLAUSE] FINALLY, BEFORE WE GO, JUST A FEW REMINDERSFINALLY, BEFORE WEA FEW REMINDERS.. JOIN US FOR TOMORROW MORNING’S KEYNOTE, WHICH WILL JOIN US FOR TOMORROW MORNING’S KEYNOTE, WHICH WILL INCLUDE THE FOO FIHEGHTE FOO FIGHTERS, BILLIE EILISH, AND DIRECTOR M NIGHT SCHAMA LUNCH — M NIGHT SHAMALAN. EILISH, AND DIRECTOR M NIGHT SCHAMA LUNCH — M NIGHT SHAMALAN. JOHN DELANEY WILL BE HEREJOHN DA REVIEW OF UPCOMING INNOVATIONS FROM DEEP WITHIN THE LABS. WE LOOK FORWARD TO SEEING ALL OF YOORU AT A REVIEW OF UPCOMING INNOVATIONS FROM DEEP WITHIN THE LABS. WE LOOK FORWARD TO SEEING ALL OF YOU AT THE MAX BASH TOMORROWAX B W NIGHT. NIWEGH WT.IL WE WILL BE LIVE ALL WEEKL BE LI. THANK YOU ALL FOR COMING. ENJOY THE REST OF. THANK YOU ALL FOR COMING. ENJOY THE REST OF MAX. THANKS. ♪ MAX. THANKS. ♪ ♪ ♪

3 thoughts on “Adobe MAX 2019 Opening Keynote – Accelerating Your Creativity

  • No word on after effects??? A VFX/Motion Graphics tool that still supports only one CPU core in 2019!!!!???? (What should i do with the rest of my 24 cores?) …has no option to import, deform and light real 3D geometry and point clouds natively??? …provides a particle system that was in the year 2000 not more than ok??? …can't handle standard Color Workflows like ACES …what are you doing AE team??? …it's a real shame! … please call me if you need ideas and help!

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