Blue Cross makes $5 million pledge to east side neighborhood


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>>Kim: BLUE CROSS/BLUE SHIELD>>Kim: BLUE CROSS/BLUE SHIELD
MAKES A MAJOR COMMITMENT TO THE MAKES A MAJOR COMMITMENT TO THE
CITY OF DETROIT AND IT’S GOING CITY OF DETROIT AND IT’S GOING
RIGHT WHERE IT’S NEEDED MOST. RIGHT WHERE IT’S NEEDED MOST.
AND THAT COMMITMENT IS IN THE AND THAT COMMITMENT IS IN THE
FORM OF $5 MILLION TO HELP FORM OF $5 MILLION TO HELP
REVITALIZE A NEIGHBORHOOD ON REVITALIZE A NEIGHBORHOOD ON
DETROIT’S EAST SIDE. DETROIT’S EAST SIDE.
>>Jason: AND THE PLEDGE>>Jason: AND THE PLEDGE
INVOLVES MORE THAN JUST MONEY. INVOLVES MORE THAN JUST MONEY.
THE WORK IN THE EAST WARREN AND THE WORK IN THE EAST WARREN AND
CADIEUX COMMUNITIES STARTS NOW! CADIEUX COMMUNITIES STARTS NOW!
>>Kim: THERE’S AN EXCITEMENT>>Kim: THERE’S AN EXCITEMENT
HERE AT THIS CHURCH OFF MOROSS HERE AT THIS CHURCH OFF MOROSS
ON THE EAST SIDE, DOZENS OF BLUE ON THE EAST SIDE, DOZENS OF BLUE
CROSS/BLUE SHIELD EMPLOYEES AND CROSS/BLUE SHIELD EMPLOYEES AND
THE HEAD OF THE COMPANY SOON TO THE HEAD OF THE COMPANY SOON TO
ARRIVE TO MAKE A BIG ARRIVE TO MAKE A BIG
ANNOUNCEMENT. ANNOUNCEMENT.
THE NEIGHBORHOODS OF DETROIT THE NEIGHBORHOODS OF DETROIT
DON’T SEE THE DEVELOPMENT OR THE DON’T SEE THE DEVELOPMENT OR THE
DOLLARS THE DOWNTOWN DOES EVEN DOLLARS THE DOWNTOWN DOES EVEN
THOUGH THERE’S PLENTY TO INVEST THOUGH THERE’S PLENTY TO INVEST
IN. IN.
>>IT’S STILL A NICE AREA.>>IT’S STILL A NICE AREA.
THERE’S NO SHOOTING OR NOTHING, THERE’S NO SHOOTING OR NOTHING,
NO DRUGS OR NOTHING. NO DRUGS OR NOTHING.
SO WHY NOT FIX IT UP? SO WHY NOT FIX IT UP?
>>Jamie: THAT’S WHERE BLUE>>Jamie: THAT’S WHERE BLUE
CROSS/BLUE SHIELD OF MICHIGAN CROSS/BLUE SHIELD OF MICHIGAN
COMES IN. COMES IN.
EMPLOYEES WERE PART OF A EMPLOYEES WERE PART OF A
CLEAN-UP OF THE PARK. CLEAN-UP OF THE PARK.
LATER, THE CEO ANNOUNCED A NEW LATER, THE CEO ANNOUNCED A NEW
PARTNERSHIP WITH THE CITY. PARTNERSHIP WITH THE CITY.
>>I’M PLEASED TO OFFICIALLY>>I’M PLEASED TO OFFICIALLY
SHARE THAT BLUE CROSS IS SHARE THAT BLUE CROSS IS
PARTNERING WITH THE EAST CADIEUX PARTNERING WITH THE EAST CADIEUX
NEIGHBORHOOD AND THE CITY TO NEIGHBORHOOD AND THE CITY TO
SUPPORT THIS VIBRANT COMMUNITY. SUPPORT THIS VIBRANT COMMUNITY.
>>Jamie: THEY’RE ONE OF 7>>Jamie: THEY’RE ONE OF 7
COMPANIES THAT HAVE DONATED, COMPANIES THAT HAVE DONATED,
INCLUDING AMERICAN AXLE & INCLUDING AMERICAN AXLE &
MANUFACTURING, CHEMICAL BANK, MANUFACTURING, CHEMICAL BANK,
FIFTH THIRD BANK, FLAG STAR FIFTH THIRD BANK, FLAG STAR
BANK, HUNTINGTON BANK AND THE BANK, HUNTINGTON BANK AND THE
PENSKE GROUP. PENSKE GROUP.
>>WE’RE WORKING TOGETHER ON>>WE’RE WORKING TOGETHER ON
AFFORDABLE HOUSING, AFFORDABLE HOUSING,
REDEVELOPMENT OF COMMERCIAL REDEVELOPMENT OF COMMERCIAL
CORRIDORS. CORRIDORS.
AND THINGS IN THIS NEIGHBORHOOD AND THINGS IN THIS NEIGHBORHOOD
THAT ALIGN WITH HEALTH ACCESS THAT ALIGN WITH HEALTH ACCESS
AND QUALITY HEALTH CARE. AND QUALITY HEALTH CARE.
>>Jamie: THE PEOPLE WHO LIVE IN>>Jamie: THE PEOPLE WHO LIVE IN
THE NEIGHBORHOODS WILL HAVE A THE NEIGHBORHOODS WILL HAVE A
SAY ON WHAT PROJECTS ARE MOST SAY ON WHAT PROJECTS ARE MOST
IMPORTANT. IMPORTANT.
SOUNDS GOOD TO THIS RESIDENT WHO SOUNDS GOOD TO THIS RESIDENT WHO
WOULD LOVE TO SEE THE WOULD LOVE TO SEE THE
NEIGHBORHOOD CLEANED UP FOR HIS NEIGHBORHOOD CLEANED UP FOR HIS
KIDS. KIDS.
>>THE WHOLE BLOCK HAS KIDS.>>THE WHOLE BLOCK HAS KIDS.
THERE’S NOWHERE FOR THEM TO THERE’S NOWHERE FOR THEM TO
PLAY. PLAY.
>>Jamie: ON THE EAST SIDE,

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