Dan Gilbert apologizes for controversial graphic on Detroit building


MILE THAT COULD SLOW YOU UP A LITTLE BIT.>>>5:31. BILLIONAIRE BUSINESSMAN DAN GILBERT HAS ISSUED AN APOLOGY THIS MORNING.>>HIS COMPANY BEDROCK PLACED A CONTROVERSIAL AD ON A WINDOW IN DOWNTOWN DETROIT. RYAN ABEL IS LIVE WITH MORE. WHY ARE SOME SAYING THATHE AD WAS OFFENSIVE?>>Reporter: WELL, ONCE YOU SEE THE AD FOR YOURSELF, I WILL LET YOU BE THE JUDGE. BUT, HERE IS WHAT IT LOOKS LIKE RIGHT NOW. IT’S ON THE BUILDING DOWNTOWN. A PROJECT ABOUT TWO YEARS IN THE MAKING. DAN GILBERT SAYS TAKE A CLOSER LOOK AT THE IMAGE THAT SHOULD BE ON THE SCREEN IN A MOMENT IF IT’S NOT ALREADY. AND THE COMMENTS PEOPLE ARE SAYING IS THAT THIS IMAGE DOESN’T PROPERLY REPRESENT DETROIT. THEY SAY INSTEAD, IT SHOWS JUSTIFICATION — GENTRIFICATION IN A CITY FREEDOM FNTLY AFRICAN AMERICAN THERE’S NO AFRICAN AMERICAN IN THE IMAGE IS WHAT MANY OF THE COMMENTS SAID. AND THERE’S QUITE A FEW ON FACEBOOK IN RETALIATION TO THE AD THAT LED BEDROCK TO PLACE A STATEMENT AND THEY SAID THEY SCREWED UP. THEY SAID THEY DID IT IN TWO- WAYS. THEY SAY THEY INTENDED TO CREATE — THEY DIDN’T INTEND TO CREATE FEELINGS THEY DID AND THE GRAPHICS WERE TONE DEAF IN TERMS OF THE SLOGAN SEE DETROIT AS WE DO BECAUSE THEY, AS THEY SAY IN THE STATEMENT, WHO CARES HOW WE SEE DETROIT. THEN THEY ALSO SAID THAT THE IMAGE THAT YOU SEE THAT HAS BEEN RYE MOVED FROM THE BUILDING, IT WAS — ROW MOVED FROM A BUILDING, IT WAS — REMOVED FROM BUILDING IT WAS PART OF A LARGER PICTURE AND INSTALLATION THAT WOULD BE ENSTALLED IN THE UPCOMING WEEK THAT WOULD HAVE GIVEN A BETTER PICTURE AND BETTER REPRESENTATION OF WHAT DETROIT REALLY IS. BUT, AFTER THE COMMENTS, AFTER THE BACKLASH TO THIS OOHED, THEY SAY THAT THEY ARE REEVALUATING. THEY SAY THAT THIS IS NO WAY, SHAPE OR FORM WHAT THE COMPANY STANDS FOR OR IS ABOUT. AND THEY ARE GOING TO REEVALUATE THE CAMPAIGN MOVING

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