Most Leveraged Social Media For Business Strategies For REAL Time Freedom


– So you want to use social media to build an online
business, grow an audience, generate leads, make sales,
but you don’t wanna be stuck on social media all day long? You still have to work,
or you have a family that actually likes to
spend time with you, so you wanna build this smart, choosing the best strategies that allow you to be able to disconnect, to protect your personal time, and still bring in money. Hey, it’s Leah Rae from
ToddandLeahRae.com, and in this video, I’m
gonna lay out for you both my recommended strategies, and the strategies I would avoid if time freedom is your goal. Now, if you’re new to our channel, please know that we created this channel specifically to help you,
the online entrepreneur, create the time freedom that you and your family truly deserve, so if that’s what you’re
looking for, time freedom, then make sure to subscribe, turn on the little bell for notifications so that we can help you with that. Now, I want to be straight with you. There is a trade-off. Generally speaking, the
more leveraged strategies allow you to create time freedom and work for you long-term, but they don’t typically
get you fast wins. Generally, they’re going to
take more time and consistency before you start seeing
money coming from them. The more hustle-heavy
methods of networking and connecting with people individually can definitely eat up your time, and you aren’t building up
assets that serve you long-term, but they can get you faster wins, and you may see money coming in sooner, so depending on your current situation, and really, how quickly you
need to start makin’ money, you may choose to still leverage some of the time-intensive strategies while building up the more leveraged ones to work for you long-term. Now, before we break down
the individual strategies, there are really three core things that you should look for when you’re looking at
leveraged strategies to build your business, because frankly, I can’t cover all possible strategies that are available now, or
that will come in the future, so I want to give you
some guidelines to follow when you’re evaluating
strategies on your own. #1, funnels: you should be able to have people opt into a
landing page to generate leads, leads being people who are likely to be interested in your offer. This means that you don’t have to actively go hunting for people, but that they are coming to you. This way, you can collect
people’s information and start exposing them
to your offers 24/7, whether you are actively working or not. Here is an example of a funnel that we are currently
using in our business. This is a page where we offer
something of value for free that speaks to our target audience, people who are most likely to
be interested in our offers. When someone opts in to this page, not only do they get this
great, free information, but they also get exposed to an entry-point offer afterwards. This does two things for us. It generates a lead,
building up our email list, so we’re able to continue to market to this person over time. It also gets us an exposure to an offer that they might take, potentially leading to a sale. The second thing that you should look for in a leverage strategy is
that new people find you. With a truly leveraged strategy, new people can find you all on their own. You don’t have to go
actively searching for them. Now, it’s pretty straightforward, but if you want to protect
your time, this is essential. And the third thing
that you should look for in a good leverage strategy is that you can put some advertising money behind what you’re doing
to speed things up a bit. Like I said, the word,
leveraged strategies are not necessarily the fastest
way to get money coming in, so it’s great to be able to
add some paid advertising to what you’re already doing organically so that you can grow faster. Now, let’s lay out for you
the specific strategies, ranking them in terms of leverage and helping you create time freedom. At the bottom of the list, we have #8, Facebook networking. This is very time-intensive, and I typically refer to this as the Facebook hustle strategy, as you seem to always be on Facebook. This strategy uses your
personal Facebook profile. You’re connecting with people, having one-on-one conversations, networking in groups,
doing Facebook Lives, and different content
related to your business on your personal profile. Now, while you can use funnels, say dropping a link in a post, or during a Live, people
typically will only see it if you have manually connected
with them previously, one-on-one, and because you’re
using your personal profile, you aren’t able to increase
your reach with advertising. It’s really hard to scale
your business to grow faster because everything is
dependent on your time, and you only have so much time available. Now, you can create some
quick wins with this strategy. Having one-on-one conversations can quickly build the
know, like and trust factor that you need to allow people to be ready to make a purchase, but many people still
struggle to hone their skills and get folks to actually
take out their credit cards when using this strategy. Because of the lack of leverage and the inability to scale, Facebook networking isn’t
typically a strategy I’d recommend for most people. Next, at #7, we have
Twitter and Instagram. Now previously, these
would have been very high on our list of recommended
leverage strategies, but recently, they’ve been undergoing some pretty big changes. Before, you were able
to use more automation on these platforms, limiting the need for
one-on-one interactions, which made it very
leveraged, but recently, the platforms have been
making it harder and harder to use automation, and
these platforms seem to still be in flux. You can still use some automation on Instagram and on Twitter. Things are still changing, so
while I’d still choose them over the Facebook hustle, they are towards the bottom of my list. The positive sides of these strategies is that you can easily use
funnels on your profiles, with Twitter, in your Tweets, with Instagram, in your Stories. You can also grow a very large audience, creating a long term asset that you can use for years to come. Now unfortunately, what we’re
seeing now with the changes is that the reach and the engagement of your posts, and Tweets, whatever to that audience is fairly limited unless you are manually
interacting with people. Now, at #6, we have LinkedIn. While LinkedIn does require networking, you can publish content
and leverage funnels. We have it at #6 because even
though networking is involved, it’s a professional,
business-focused platform, where you can cut to
the chase much quicker, and you don’t have to
pretend to be interested in people’s dogs, or what
they had for dinner last night like you would on Facebook. It is also a very under-utilized platform, so there’s a lot of opportunity, and a lot of room for growth. Now, at #5, we’ve got Facebook Groups. Facebook Groups can be
a very powerful strategy to help you generate
income for your business. It’s kinda the best of both worlds. You’re able to make more
personal connections, yet you’re able to scale
it with paid advertising, and while it does take time every day, it really just requires
about 20 minutes a day to interact, and to manage the Group. Facebook Groups are becoming
a bigger focus of Facebook, and they are showing
more people Group Posts within their News Feed. Facebook has been adding
many new features to Groups, encouraging their use, like allowing you to create
social learning units, like training modules
that people can go through within the Group, and now you can run a Group
through a business page, not just a personal page, so that really facilitates
paid advertising to reach your members, and using ads to get more
people into your Group. You can use your Group
to both provide value to create an engaged community, and to directly promote your offers, plus you can use your Group to send people to other
marketing strategies, like your Facebook
Messenger Bot, blog posts, YouTube channels, or whatever. Now, we have a very active Group that we are currently building. If you want to check it out, it’s called “Our Time Freedom
Entrepreneurs Community,” and you not only get exclusive
training from us and access, but you can also study
how we’re using this to build our business. Now, I’ll make sure to have the link down in the description for you. Now, the fourth most leveraged platform is Facebook Messenger Bots. These allow you to send automated messages through Facebook Messenger
from your business page. While they kinda function
like an email autoresponder, where you send out emails
to a large list of people, they have a much higher open rate, and a much better engagement
rate than email does, so it’s a great way to reach folks. Now, there are several different options for Messenger Bots, but the most common
one is called ManyChat, that’s the one we use, and you can start it with a
free account, which is great. You can get people added
to your Messenger Bot list in many different ways, through paid ads, from other social media
sites, from your website, from YouTube, from content
on your business page, even your Facebook groups. Messenger Bots are very leveraged, and a powerful platform to use to build your own online business. #3, we have Facebook Ads. Facebook Ads can be a very useful tool to make sales in your business. Facebook has a ton of data on people, which allows you, as an advertiser to get very targeted with your ad. If you have a streamlined funnel, and a well-converting offer, meaning that people are actually
opting in on your pages, and people are actually making purchases when they see your offer, Facebook ads are a great tool to use. You can dramatically scale up your reach and get your offer out
to more and more people if your budget allows you. However, there are some downsides. Facebook Ads are becoming more expensive than they once were, and
Facebook has a lot of rules that you as an advertiser need to follow. Folks can struggle to
get their ads approved, and even if they are approved, you may wake up one day to find
your Ads account shut down, where you can’t run any more ads, or even get your whole business
page shut down altogether, so it is a powerful tool to use, but I would not advise
someone to solely rely on it as it is fairly volatile. I once heard Tim Ferriss refer to it like “having the most profitable
McDonald’s in the world, “but it’s sitting directly
on top of a live volcano, “which is sure to erupt at some point.” So use it with caution. If you do choose to use Facebook ads, it’s wise to funnel people
to a Facebook Group, or ManyChat list, and
definitely your email list, as part of your funnel, so that you’re using it to build up more assets in the process, and you’re not totally hosed
if one day you can’t run ads. Now, you should know that Facebook Ads are not truly a
set-it-and-forget-it type strategy. You have to keep refreshing your ads, split-testing, and monitoring
the comments on those ads, but all in all, it’s pretty
leveraged, and very scalable. The second most leveraged strategy is blogging, it allows
you to put in the work, to write the article, published, and to move on with your day. Plus, these articles are
like online real estate. You’re building long-term assets that can continue to bring you leads and sales for years to come. Now, it’s not without
its downsides, though. In order to get your articles
to show up for new readers when they’re searching
Google for something, you need to learn search
engine optimization, or SEO, and you’ll likely have
to pay for some services to help you rank for
competitive search terms. On the positive side, you
can also use Google Ads to boost your articles if you want to reach more people faster. And finally, our #1 leverage strategy for building your online
business is YouTube. YouTube is a great strategy,
as it’s incredibly leveraged, and you can also layer on paid advertising on top of what you’re doing organically. YouTube allows you to create content that people are looking for, which can bring you new
people each and every day. It’s a search engine, it’s actually the number two search engine in the world today. People search YouTube
constantly for information, so you can use this to provide great info that your target audience is looking for. Say your business is offering
virtual interior design. You can do a video teaching people how to select their color scheme. In that video, you can
refer them to a capture page for a free consultation, or a
free giveaway that you created so you can generate that lead. Now, that video you created is an asset that can continue to bring you leads and sales for years to
come, talk about leverage. Now, the biggest downside of YouTube is that it takes time
to grow your channel, and a lot of consistency. Plus, some people will struggle
to ever get over their fear of shooting videos in the first place. Now, while YouTube isn’t a quick win, meaning you’re not likely
to start making sales from your first several videos, you can add paid advertising into the mix to speed up the growth of your channel, and to directly generate leads. Yes, there are some downsides to YouTube, but I truly think this is
often the best strategy for people who are lookin’
to get started today, why? Lemme tell you a little story. Last summer, Todd and I were spending several thousands of dollars
a day on Facebook Ads. Yes, we were making a
lot of money from it, but about half of what we made or more had to go to cover the cost of our ads. Now, our friend Nathan
over at Freedom Influencers here on YouTube was
generating more leads each day with his YouTube videos than we were getting through
our paid ads for free. Free, that is powerful. That means you get to
take home a lot more money than when you’re working
with just paid advertising, so what is the best fit
for you and your business? Please share below what you will be focusing on for your business. Now, if you want to learn more about how to leverage Facebook Groups, specifically for your business, how you can start generating
leads and getting sales, you need to click the video in the upper right corner of your screen, or at the top of the description. In that video, I’m gonna
give you specific strategies and examples for you to use. Again, this is Leah Rae,
from ToddandLeahRae.com, and I’ll see you soon.

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