Quicken Loans unveils new float for 90th America’s Thanksgiving Parade


THE THINGS THAT ARE HAPPENING TODAY IN DOWNTOWN DETROIT. LIKE THE UNVEILING OF THE NEW QUICKEN LOANS FLOAT FOR AMERICA’S THANKSGIVING DAY PARADE. OUR VERY OWN LAUREN PODELL IS THERE LIVE AND GETTING A SNEAK PREVIEW OF IT. TELL US MORE ABOUT THIS FLOAT, LAUREN, WE’RE EXCITED?>>Reporter: IT IS HUGE, IT IS BEAUTIFUL IT’S GOING TO BE GOING TO BE MAKING ITS DEBUT IN A COUPLE OF WEEKS EVROD ALONG WOODWARD AVENUE BUT ITS FIRST STOP RIGHT HERE AT CAMPUS MARTIUS AND THANK BRANDON FOR ME, BOY, WE HAD A BEAUTIFUL AFTERNOON HERE TODAY VIEW THIS AWESOME FLOAT. SO TAKE A LIVE LOOK AT IT. LET’S START HERE IN THE BEGINNING. THIS IS OVER A 100-FOOT LONG FLOAT. ONE OF THE THINGS YOU ARE GOING TO SEE THAT’S GOING TO CATCH YOUR EYE THE ENORMOUS, ENORMOUS ROBOT THAT’S RIGHT IN THE MIDDLE. THIS IS 45 FEET LONG ON HYDRAULICS. LEGS MOVING BACK AND FORTH. REALLY YOU’RE GOING TO SEE A FUTURISTIC THEME HERE ON THIS FLOAT THAT’S TITLED DETROIT CITY OF POSSIBILITIES. QUICKEN LOANS THE PARADE COMPANY THEY WANTED TO BUILD A FLOAT THAT TRULY SHOWCASES WHAT THIS CITY IS ALL ABOUT. NOW HERE’S THE END OF THE FLOAT. WE’RE LOOKING AT THE VIDEO. NOW THIS IS WHAT HAPPENED EARLIER THIS MORNING RIGHT AROUND 11:30. WE HAD THE PRESIDENT AND C.E.O. OF THE PARADE COMPANY, TONY MICHAELS, ALSO WITH JAY FARNER THE PRESIDENT AND CHIEF MARKETING OFFICER OF QUICKEN LOANS. THEY WERE ON THIS FLOAT MAKING ITS DEBUT AROUND CAMPUS MARTIUS THIS MORNING. LED BY A MARCHING BAND, ALL THE EMPLOYEES WHO NOT ONLY GOT THEIR FIRST LOOK AT IT BUT THEY ALSO WERE INVOLVED IN CREATING THIS GORGEOUS FLOAT. TAKE A LISTEN TO TONY MICHAELS AS HE REALLY TALKS ABOUT WHAT THIS IS SUPPOSED TO REFLECT WHEN YOU SEE IT ON WOODWARD AVENUE.>>WE REALLY SETTLED ON THIS IDEA ABOUT DETROIT IS BECOMING SO TECH SAVVY IT’S GOING TO BE THE LEADER IN TECH. IT’S GOING TO HAPPEN. THIS FLOAT IS REALLY INDICATIVE OF WHAT THAT IS GOING TO BECOME WITH THE ROBOT, THE ROCKET AND ALL THE COOL THINGS ON THIS FLOAT.>>AS WE COME BACK OUT HERE LIVE, EVROD, CHECK OUT THAT ROCKET. IT IS MASSIVE. 25 FEET IT LAUNCHES INTO THE AARON HYDRAULICS. THERE’S A LOT OF ANIMATION, A LOT OF MOVEMENT AND RIGHT NOW THERE’S LIKE A SIGN-UP BOOTH OVER HERE IN FRONT OF THE QUICK LOAN HEADQUARTERS TO SEE WHO CAN GET ON THIS FLOAT DURING T 90th ANNUAL AMERICA’S THANKSGIVING PARADE PRESENTED BY ART VAN. YOU CAN ONLY WATCH IT RIGHT HERE ON LOCAL 4. A LITTLE TASTE OF WHAT WE’RE GOING TO SEE, EVROD, WHEN YOU AND I ARE OUT THERE ON WOODWARD THANKSGIVING MORNING. LAUREN PODELL, BACK TO YOU.>>IT IS VERY COOL. WE ARE EXCITED TO SEE THAT. LAUREN GETTING A SPECIAL SNEAK PEEK THERE.

Leave a Reply

Your email address will not be published. Required fields are marked *