re:publica 2014 – Looking for Freedom



(Forest ambience with rhythmic beats) (Applause) Wow! (Applause) Wie gehts? (cheers) Ladies and gentlemen, I am Mikko Hypponen and this is David Hasselhoff! (Applause) Some people refer to me as the Hoff, when I asked Mikko what kind of audience would be here tonight, this is what he said: "A mix of hackers, journalists, artists, net activists, marketing and advertising geeks and nerds." (cheers) But I love nerds. And I love geeks, welcome! (Applause) So, we're here today to launch a manifesto, and I can't think of a better place to launch a digital freedom manifesto than re:publica and Berlin. So, David, how do you like Berlin? Well, my career started in Austria in 1987 and I came to Berlin to get a record deal from BMG and they didn't sign me. And, I flew over the wall, and it just intrigued me so much that I spent a lot of time going back and forth behind the Berlin wall, because I realized that those people weren't free. I actually met three girls behind the Berlin wall
and they said they knew me as David Hasselhoff, and I said "the guy who talks to the car?"
And they thought I was crazy. And they said, no, you're the man who sings of freedom. So this was in July, so I took a picture with them, and I said meet me here tomorrow at 12:30 and I left East Berlin and went across the border, put the picture the West Berlin newspaper
and then the next day brought it back to the girls. And then the wall came down on November 9th as you know in 1989. Recently, I just came back for two reasons, one to protest the fall of the east side gallery because I think it's incredibly important that we keep the memory alive
of the people who fought for freedom in East Berlin. Yeah. (Applause) You know, I just finished a special for the National Geographic, and I found out the most incredible stuff. There were 70,000 people in prison in East Germany and I met guys who were in Stasi prison camps, they had no privacy. And they had no freedom, and that's what we're talking about today
is digital privacy, and digital freedom, so it kind of all ties together. And that's exactly why… why we are so happy
to have David as our ambassador, because here's a guy who's been fighting for freedom all his life. And if somebody knows about losing your privacy, well, David Hasselhoff knows about losing his privacy. I've spent two days with David now, it's incredible, we walk down Berlin and cars screech to a halt
and everybody is taking photos left and right. You have to privacy when you are someone like David Hasselhoff. And that's something that people,
normal people on the street, people online today they can't really experience it, but they can be worried about it. That's something we want to address today. Before we go into that,
David, what's the real story about you and the wall going down? (Applause and cheers) You know, I'm asked that question so much. I had nothing to do with the wall coming down. (Applause and sounds of disappointment) nothing, all I did was sing a song about freedom. And now my new song will be "I've been looking for digital freedom". (cheers) You know, I found out on my last tour that when I went… I saw a lot of pictures in the audience
of signs saying "thank you for the Mauerfall". I thought it was a joke. But it's not. I'm now doing a special kind of about the song freedom, because "freedom" is one of the most important words in the world and that song, "looking for freedom" is known all over the world. So my relationship with the wall really is just a song. I happend to have a song that was number one when the wall came down, and that was it. And the kids over there said that they used it,
they were little kids, you know, they sang it like a little anthem because it had the word "freedom" I think freedom and privacy are what today's about. And freedom and privacy is something
this audience understand very well. So, David, what do you think are the two most important
innovations of our time? Well, it's the internet and mobile phones. Yep. I think that's pretty much it.
The internet and the mobile phone. There's been lots of innovations. And then I rent a car. There you go. But the internet really changed the world and the mobile phone, of course, changed the world as well. And we got so much good out of both of these innovations, so much communication capability. So much entertainment, so much connectivity. But now, we've learn that these two innovations, the greatest innovations we've had
have also been turned into tools of surveillance. They've been turned back to us people. And that's what we want to talk about, we want to get people to understand
how the world has changed and how our own governments
and foreign governments are using the internet and the mobile phones against us. How do you think people feel
when they learn about these things? Well, for me, it has totally affected
my life because about six years ago something very private happened in my home, my daughter took a photograph of me
when I was not at my best and it went all over the world. It hit 11 million internet users, probably in three or four days. Now it's probably up to a hundred. And I've spent a lot of my time trying to get that off the internet. And it didn't bother me as much as it bothered my daughter. And it bothered me because
I broke her heart and hurt her feelings, and she… they accused my daughter of putting the tape out. It was hacked. It was hacked form her computer. And one of the reasons I'm here, and I talked to my daughter before I came here, I said this is going to bring this up again, because I'm over it. And so she. But I said, now is the time to bring this up, because it's happening to everybody now, because the surveillance now says they can get into your e-mail, get into your texts, they can get into your photographs, and your contracts, your finances, just about anything. And, that's one of the reasons I'm here.
To talk about what we can do to stop that. And, frankly, what can we do? Well, there are different things people can do. I mean we can talk about technical needs, like how do you encrypt your e-mail, how do you make sure you is a functional VPN, how do you make sure that your hard drive is encrypted, how do you use "Tor". Of course these all help. And we promote all these mechanisms that people can use on their computers and phones . The technical means don't really change the core problem. The core problem is that the internet is being used
to watch over our daily lives. And this is something that it was never meant to be used for. And it simply isn't right . Just because something is technically doable, doesn't make it right. And the main justification for monitoring people's communications and saving our data forever is that it can be done. Data has become so cheep that digital… that it is actually now cheeper to keep data than to delete data. No. (cheers) It's very simple. If you want to delete data, you have to classify
what do I want to save, what can I delete. That takes manpower, it's cheap to simply keep everything, because data is so cheap. Hard drivers have become so cheap. And that's how the surveillance state can save our data forever. One thing that people feel when they learn about these things, for example, when the Snowden leaks came out and people learned about how foreign intelligence agencies are collecting mass quantities of data, how they are tapping underwater,
intercontinental data lines with nuclear submarines and how they're storing all the data,
and the largest data center on the planet. When people hear about things like these,
they feel like there's nothing they could do. There's nothing they could do. They become hopeless, and they sort of give up. Sort of surrender. And that is understandable. Because there's nothing that immediately
comes to mind that you can do about it. These technical safeguards will help. But what helps even better is political change, people saying no. People standing up and saying that this is not okay. People telling their decision makers and politicians that we didn't build the internet for this purpose. So one thing that I know you have,
is this cooperation with Google, right? Yeah, there's so many great things about the internet, it's um, I um, was asked on April fool's day,
which a big holiday around the world, to take some photographs and if you hit Hashtag Hoffsom a picture of me would come back with one of your photographs, and, there was 30 million. I mean it hit 30 million people. And there was like 27 impressions on Twitter. So there's so much good about the internet, you know, that, frankly. Frankly, what you're telling me now is kind of scary. You know, because… like the theme of Knight Rider is,
"one man can make a difference", the only way we can make a difference is
if we all band together and sort this out. Because what happened to me, has happened to a lot of people. And, just the other day, when I met Mikko,
he said your name came up in a virus. I said well I feel fine. No, not that kind of a virus. But it's true, we have analyzed in our labs several years ago a virus which was referred to David Hasselhoff. It had some functions, which were named David Hasselhoff We don't know why. But of course, if you are David Hasselhoff
you get tied into all weird connections. I'm talking about Knight Rider and K.I.T.T. and Google, I understand they actually at Google's office
took you into a self driving car. They're marking a self driving car at Google they have the Hoff Award for people for perseverance and people that work the hardest. I think over 100 or 130 people working on this amazing car. And they picked me up at the airport in a self driving car, they basically said hit "on" which is like cruise control and I hit "on" and the car drove itself. That must be very familiar to you. Actually it was very scary. (cheers) I have anxiety just thinking about it. I happened to run into Serge,
and he said take him out in real car. They took me out in the one that changes lanes and has schematic blueprints of everything. Everything that K.I.T.T. was doing now 30 years… 30 years oh my God! I'm still alive. Yes, you are. Wow, that's good though, I guess. 30 years ago everything that Mike Sheffe,
who built the car, is coming true. And now it maybe two years they're going to be able to put in this blueprint, schematic blueprint, that's going to be able to be put in any car. So, my dream is to actually put it into a Knight Rider car
and drive around the world. And maybe call the car from your watch. "Hello … " which is also happening of course with the new watches where you can use it as a phone. Pretty much the technical details you were forecasting with Knight Rider 30 years ago have become reality. But so has something else that was forecasted to happen in 1980s
which was Orwell's book, 1984. Like I said before, in many ways Orwell was an optimist, the worse things that he was forecasting
that could happen in a surveillance state have happened and even worse things have happened. Because now, through the internet,
not just what we communicate can be intercepted, even what we think can be intercepted. That's especially easy to see through services like Google search. If you go to Google search or Bing search or any search engine,
you are completely honest, you type in exactly what you think, we don't lie to the internet. The internet and whoever sees what we type in to search engines, including the search engine companies of course the intelligence agencies, they will eventually end up knowing us better than our families know us. And that is a scary throught. So today, to fight these problems, we're launching a manifesto. F-Secure is a company. We build security solutions, so as a stock listed company, of course,
we're trying to make a profit, but I'd like to think it goes beyond that.
I've worked with this company for 23 years now, I feel personally very strongly about the internet, about digital freedom and about privacy. So the manifesto, we're launching today, together with David, will become a way for anybody who
feels strongly about these things to participate. You can join in. It's going to be a crowd sourced document,
which we will write together. We will create it as a Wiki. And it will be finished by the end of June. When it's finished, we will edit it, we will have it signed and we will deliver it to the world leaders. We will deliver it to the EU parliament, to Angela Merkel to Barack Obama, to President Putin, to President Xi… and of course it's not going to change anything by itself, but it is a start. So this manifesto we're launching today will be split into four parts, we're talking about the different problematic areas, that I think, everybody would agree
when you start looking closer into these problems. So we will first address freedom from mass surveillance. Now, David, as an American, how do you feel about this position where the USA is right now, because all the large services are in the USA, the rest of the world, naturally uses US services. Well, I want to get into the country when I go home. You know, I feel that mass surveillance is kind of a double edge sword if we're chasing a criminal or a corrupt government or a terrorist, someone who's not… um… not cool, then I think it's all right. When it comes down to surveillance of… of me, or them, or all of us at home, I think it is absolutely wrong. I think that's a privacy that we're given when we were born. I think we're born with freedom. I think we're born with privacy. I think those are God given rights. So the mass surveillance is a little scary if it's after corrupt governments, or terrorist, of course, of course,
but when it comes to personal identity, personal people, I think it's absolutely wrong. I actually agree with David. These intelligence agencies, these global intelligence agencies, their mission is to gather intelligence. You can split it into two different kinds of intelligence gathering, targeted gathering and blanket gathering. Targeted gathering is the kind of intelligence gathering where they know who they're interested in. They have a reason to look at somebody. And I don't really have a problem with that. I don't have a problem with the US intelligence agency
tapping the cell phone of Angel Merkel. Yes, she must have been surprised that
it was the Americans listening to her calls, but she must have understood, that she, as the chancellor of Germany, is a valid and legitimate target for intelligence agencies worldwide. I don't have a problem with intelligence agencies
listening to Merkel's phone calls, I do have a problem with them listening to my mother's phone calls (Applause) So what do you think about Snowden? Well, you know, it's a double edge sword, I mean in one way, he's made us all realize what's going on in the world. And in another way, it's not a good thing because he's mentioned names, you know, and so, it's a double edge sword there. It's like I don't know. You know. I think time will tell if we… I know that one thing, he's made us aware of something that's very important. And regardless of the details of the Snowden story, it's quite clear that we owe a great gratitude for Edward Snowden for his heroism with coming out with this information. (Applause) There's lots of unanswered questions about the Snowden saga, but it's clear that we have woken up, we realize just how much in control the western intelligence agencies are over the rest of the world. One part of the problem here really is, that we, the rest of the world, the 96 percent of the planet keep using services run
by the 4 percent of the planet. The services in the United States. Why? Because they're great. Google services and different web sites
and Amazon and Facebook and social media, all of these, almost all of them are in the USA. So it's not really America's fault for running great services, but you could also argue that it's failure for the rest of the world. It's clearly a failure for Europe. Because where are the European alternatives? Where are the European search engines? Where are the European cloud storage services
or the European web mails? The fact is there's very little internet industry
of the same scale in Europe as we have in the United States. And that's very easy to figure out. Trade name a large American internet company.
Any company. Google, we just named it before. So, let's say Amazon or Facebook or Microsoft or Apple… it's not very hard to come up with large American companies at all. All right, so let's think about similar European companies. Companies of that size and scope. European internet companies size of Facebook or Microsoft or Apple and it's actually very hard to come up with any examples. We have a couple of success stories in Europe, unfortunately they typically end up being sold to USA. Which once again makes them part of the legal access to our data. So part of this problem is that Europe is failing. We've been failing for ten years. And I have high hopes that this is going to change. Looking around us, I've been here now in Berlin for two days,
in two different events, I see smart, young people in tech start ups everywhere I look. Here in Europe. And that's great. Because, for so long we haven't seen it happening. Hopefully we have new competition coming from here, from Europe. We don't always have to send our data out of EU to different legislations, which we know can be problematic. Number two, of our manifesto, number two out of four is freedom from digital persecution. Now we already discussed how data has become cheap. So cheap it's actually cheaper to retain than delete. Now, one part of the problem is that as data gets collected and stored, even if you have no problem today, with today's governments, we know nothing about future and future governments. For example, imagine, well, you've been to the Stasi museum, right? DAVID HASSELHOFF: Yes. Imagine if Stasi would have had the kind of access to people's lives as today's governments have. Just boggles the mind, so future governments are completely out of our grasp, and any right we give away, we give away forever. So we're blindly trusting future governments,
that we know nothing about. That's one of the reasons
we don't want to have our data collected and saved forever. Not just because it can be done,
the technical capability is not a good reason. So, there are people who say that, you know, if you have nothing to hide, you have nothing to fear. Do you have anything to hide? FROM THE FLOOR (People laughing). Yeah. But I'm not going to tell you. There you go. (Clears throat) Whats her name again? We all have something to hide,
and if you don't have something to hide, I think you're not telling the truth,
we all have something to hide. It can be something good as well, you know, it could be a… well, your privacy. Who wants to be photographed at home
doing whatever you have to do, it's not appropriate. It's about privacy.
Anyone who says he has nothing to hide, simply hasn't thought about this for long enough. People who think they have nothing to hide
don't respect the power of privacy. And privacy is non-negotable. Privacy is a human right, it's even written into the international declaration of human rights. We shouldn't even be discussing the need for privacy. It doesn't change the fact that we're now communicating online, we still need our privacy, every single human being
needs it even if you have nothing to hide. I have nothing to hide yet I'm not interested
in giving my data to intelligence agencies, especial to foreign intelligence agencies. Number three, in our manifesto is freedom from digital colonisation. And an American colleague of mine made
this statement a couple of months ago, that he thinks that
the United States is treating the internet as a super power would be treating one of their colonies. So in that sense we are back to the golden age of colonisation. That's not really where we want to be, we want
to keep the internet free, free like it used to be. And there are means of fighting back. We discussed there are technical means, there's also political means, and political means means that we
should tell our decision makers that we are not okay with this. Europe and the EU parliament has to stand back, our own governments have to limit the kind of surveillance they do, blanket wholesale surveillance on the internet is not okay. And the last part of our manifesto is
Freedom of digital access, freedom of movement and freedom of speech. Freedom of speech is something written into the international declaration of human rights. We all have the right to speak our mind. We all have the right to say what we want to say. This is something that, as a whole, makes up our manifesto. So we're ready to launch the manifesto today. David is our ambassador. The way we do it is we have a web site prepared, a Wiki web site, open for everybody, just like Wikipedia. Running on the same platform as Wikipedia. It has the skeleton in there. I will be in there myself, adding the way I feel about these things. I invite David to participate as well as I invite every single one of you. And although this is organized by a commercial company, by F-Secure, we're not really doing it for any other purpose
except to bring awareness to it. Of course we get recognition and branding out of it. I'm not going to deny that. But we're not interested in making a penny out of this, we're going to license everything we do around this project
under the creative common's license. (Applause) David, are you aware of the creative common's license? No. Let me tell you what it is. Creative commons is sort of like anti-copyright. So, for example, when you record a song or film something you automatically have a copyright for it. That is pretty clear when David Hasselhoff records a song,
he wants to retain the copyright. But what if you're not really David Hasselhoff, what if you're goofing around on YouTube and make something and put it online, it turns out you still have the copyright, even if you don't really want it
or need it or you want to give it away
or don't mind if someone else takes that content, takes that song, takes that video,
takes that painting and uses it further. If you don't act, it's automatically going to fall under copyright
and you can't give it away. Creative commons is a way of actively giving it away, saying that I don't want these copyrights I think last count for me is like three 250 illegal items on the internet that I have no copyright on. And I don't know if there's anything you can do about that. Can you do something about this? Well, there's no undo button on the internet. When something has happened on the internet, it's going to stay on the internet. DAVID HASSELHOFF: Believe me, I know. We going to put it under creative commons, we have the URL already on the stage in back of us. And that is the site you can go after this keynote
and start to take action yourself. (Question from the audience) I believe it also works with HTTPS, I haven't checked, it should, if not it will work tomorrow, that's a promise. Question was whether we have that page encrypted or not. If we don't, it will. That's a good point, valid point. Like I said, the manifesto, by itself is not going to change the world, but it's something, and it's a start. Because, I believe that digital freedom is worth fighting for. David? And that's why I'm here, I believe that digital freedom is worth fighting for. You people can make a difference, let us know what you think. Maybe we can change the laws. MiKKO HYPPONEN: Please join the fight because digital freedom is worth fighting for. Thank you very much. (Applause) MiKKO HYPPONEN: So people, do we have any questions? Yes? Do we have a microphone? – There's the micropohone coming Please wait for the microphone! FROM THE FLOOR: My first question is for Mr. Hasselhoff. Mr Hasselhoff, with so much security around your personal data, do you ever feel like you are never going to die? DAVID HASSELHOFF: So much security around me? FROM THE FLOOR: Since the internet is forever you are going to live forever. DAVID HASSELHOFF: I very rarely have security round me… I have one guy over here named Ben. FROM THE FLOOR: I mean in terms of the Internet. You are going to live forever on the internet. Does that scare you or do you like it? DAVID HASSELHOFF: I like that. (cheers) I can probably go to my own funeral online. Would you come? FROM THE FLOOR: I will be there. Will you take a selfie with me afterwards? I am putting you on the spot. DAVID HASSELHOFF: I am talking about digital freedom and you are talking about selfies. I love this world! Absolutely brother, absolutely. MIKKO HYPPONEN: We have a question over here. FROM THE FLOOR: I have a question for Mr Hasselhoff. Could you please sing your song? (Applause) DAVID HASSELHOFF: (sings) "I've been looking for digital freedom…" I have no tracks. Which song do you want me to sing? He told me not to sing because he wants us to bee serious. (cheers) It really is a series issue.
And it has affected me in a very negative way (slow hand clap). But I love that you asked me to sing. (faster, louder clapping) No no, it is okay. Next time, next time. I might be singing on… FROM THE FLOOR: (woman starts to sing) "One morning in June some twenty years ago.." FROM THE FLOOR: (a second woman starts to sing) "I was born rich man's son" DAVID HASSELHOFF: (sings with the second woman)
"One morning in June some twenty years ago I was born rich man's son I had everything that money could buy, but freedom I had none." You sing it! (together with the audience)
"I've been looking for freedom I've been looking so long I've been looking for freedom Still the search goes on" That's digital freedom we're looking for.
Digital freedom and privacy. Thank you very much, God bless… . (Applause) (Forest ambience with rhythmic beats)

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