Sciencing & Social Media



all right everyone we're going to get started so thank you all for joining us today for our sciencing and social media webinar this is part of the sharing science webinar series and so what exactly is sharing science so for those of you who are unfamiliar with the sharing science program the program here at the American Geophysical Union where we provide scientists with the skills tools resources to share their science with any audience so if you're talking to schools personna kids in school if you want to inform policy if you're really interested in science arts or public talks or working with the media really any audience that's what we're here for and you can find us at sharing science but a GU org we recently started a Twitter account a GU sicom and you can also join the a GU sharing science Network which we'll talk about a little bit later okay so today your presenters are going to be me my name is Shane Hammond I'm in the sharing science program here at AG u and briefly my my background is I'm actually a research scientist by training have a PhD in biology did conservation biology work and got started doing social media when I was doing that I would share things about my research and other individuals research I studied in sabaeans and reptiles is a lot of cool Frost and turtle facts out there and then I've kind of made this transition it's more of the policy and communication side of things and the saikhan side and so now a lot more of what I do is I do these things professionally is sharing things about the science behind communication or examples of people who do really good sicom and one of those people and we're lucky enough to have her today is Paige Paige you want to tell us a little bit about so yeah so I am a now a science magician specialist for the college of science here at LSU so I came to this position from excellent from a science background at first I got a master's in biological engineering and then through kind of a career change went and got a PhD in mass communication I actually have done research too in science communication so I consider myself a science communication researcher but most recently I've taken kind of a staff position to help communicate research for the College of Science to help train scientists our scientists in communicating the science as well as to teaching their students had to gain communication skills so kind of anything everything science communication I'd do it for the college experience at LSU and also a you know I have maintained my science blogging for a couple years now and I often blog about science communication itself so kind of meta but I do that on my Twitter in my blog too so I end up being you know my audience often ends up being other science communicators and scientists great thanks Paige so just a note for today we're recording this webinar and so if you want to come back to it at any point we'll send out something late this week early next week with a link to the recorded webinar for your reference also there was a plan to beginning but if you have questions at any time you can use the questions box on the right and just type it in there will be monitoring as we go and we'll answer questions at the end of the webinar okay so we're going to start out with what is social media so many of you who are here today probably know exactly the answer to this question we're going to start a pretty book broad and basic and then get more into the Nitty Gritty of thing so social media can mean a whole number of different things and when we hear social media when I specifically hear of social media I automatically go to things like Twitter Facebook Instagram snapchat there's tumblr but I mean if you think about YouTube social media on Google+ is social media LinkedIn can be considered social media and then vlogs so the W there is word plot or excuse me WordPress it's it's a blogging and major of websites there as well reddit Pinterest so social media can mean a whole bunch of different things and depending on kind of your area of interest and each can be used to serve different purposes whether you want to stay in touch with friends through photo sharing to rattling off short thoughts than 140 characters watching videos whatever your your preference or your goal may be it's so many people ask themselves or have asked themselves well why use social media at all well from a personal perspective you can want to use social media for any number of reasons you can convey ideas or thoughts or emotions you can use it as an outlet I don't know if if any of you are familiar with live journals dead journals from back Oh God and none 90s early 2000s kind of the precursor to a lot of social media where folks just use it as their original outlet it could be a great plan to keep up with friends and friends and family and people that you don't see every day something about I have it Astrix there for privacy so a great thing about social media is you can choose how social for those part how social you want social media to be so for me personally I have Facebook and Instagram and a Twitter account and my Twitter account is public for everyone to see my Facebook and my Instagram account I keeps those private and so I share those things with these are for friends and family members and so I have a different audience there and I share things differently and that's kind of the path that that I taken with that but I dunno folks like Paige do things a little bit differently yeah so I'll jump in here um I use of course I would say like that it's definitely a preference which social media outlets you use for private versus you know professional and openly people that kind of do the opposite of what I do so it is definitely a preference thing where you start to grow your network but personally in a lot I think a lot of scientists do this I use Facebook as sort of the personal family and friends kind of outlet and I think that's sort of a trend and that there's a lot of people that do use face there's so many people are on Facebook they're already using it but largely it often tends to be like for personal reasons my Twitter is definitely public I pairs really well with my blog and that it's very much about science and science communication and so it's definitely a more professional network from performing and then Instagram has really changed over the last few years and I've become really excited about Instagram for the purpose of science communication personally I ended up just recently starting another Instagram account so I have a personal one that is set to public but I actually use it not precise at all it's a lot of for I'm actually like circus and aerial type of postings and then which has gotten a whole lot of followers actually and then I started another one that's all about science communication itself but I'm actually working on a study and working with other scientists here at LSU she's Instagram weather to communicate to human side of being a scientist and to communicate you know our scientific research would really kind of help people grow a connection with this through these visuals so again it can it could go either way but I'm actually really excited about Instagram as a way to communicate science and your life as a scientist great and so that segues really well into how might folks want to new social media are using social media as a scientist and so there's all using social media the scientist has a lot of benefits and you can do a whole lot with this the you can share your science computes your profile provide research updates there's always a question of its that there's a potentially selfish or self promoting or whatever and again that's the great thing about social media it's your call it's whatever your preference is whatever you want to do and how you feel about it social media is great for communication I do a lot of the day to day everyday it helps to lower barriers it can help to humanize you and humanize your science you can get feedback and so this is say you're looking for thoughts on a study or you want feedback on a manuscript or you just want suggestions on I don't know a science question that you might have Twitter is a great or CIU Twitter a lot social media in general is a really great place to do that it's a great place to do outreach this depends on again what who your audience is what your goal is I know often times I hear from scientists who have a really strong Twitter following of other scientists and so potentially breaking into the non Twitter spectra might be or non scientist spectra might be a little bit difficult but there are certainly ways to do this there are folks who are doing it and even just reaching out to scientists who aren't necessarily in your field I think just by talking about your science to scientists yet who aren't on your field could really help just spread the word of all the different things that are out there social media can be used for advocacy I know scientists are an especially enthused crowds that are engaging more in the policy experience and is a great way to start especially since it requires a relatively low amount of investment and you can kind of dip your toes and then figure out is this something I want to do and then maybe scale up from there helps you expand your audience sites it's probably a pretty self-explanatory and it provides a public boys and again this is this is going back to your humanizing science you're making science more accessible making scientists more accessible so like I said my twitter account is open to all I use it primarily to talk about science so it is things that I've done but also things I find really interesting I have this herpetologist background so I do talk about frogs and turtles here and there I also break out of the science thing once in a while big span of craft beers I talk about that on occasion so yeah my twitter is open that's kind of how I used it I also help manage our our Twitter account here at AG excuse me here at sharing science and so we use this to talk about things that sharing science is doing to advertise things like this webinar workshops that we do we share science communication research we talk about opportunities from other organizations or other folks who are really great at communicating science and then Paige you want to chime in about how you use this a little bit yeah so one of the big ways about that well Tom used social media again for all the reasons that Commission has already talked about but one of the ones I was doing here this kind of complimentary when he talked about is this idea of of using social media to kind of digitally enhance your own science and research so even things like I'm using Instagram here in this case are sorry I'm using Twitter here in this case to advertise a study that I'm doing and actually invite other scientists to participate so it's kind of this crowdsourcing type of function or really asking people for feedback asking for people for collaboration and that's become a really powerful and one of my favorite things about social media now is have grown you on my audience to the point where I can really get amazing feedback and help from other researchers out there that makes you know really enhances my research through this kind of social network so I mean I encourage people to think about ways they can use Media that goes even beyond what especially beyond and Shane will talk about this a little bit this kind of one-way communication mode of just putting information out there it's also a great way to get back information and to collaborate with other people so I use my Twitter and my other forms of social media not only to communicate what I'm doing but to kind of keep people updated and get feedback too and then I also manage social this is the media for the college of science and Qin I'm clicking but it's not going to run there it comes so for the college of science we use multiple different forms of social media and that one of the big thing is a few things is one to kind of let people know what our researchers are doing – and but also to advertise them as kind of human practitioners of their science to help other people especially students start to relate to our scientists and become interested in science so it serves a you know recruiting students kind of role it serves to tell the world what our researchers are doing it serves to kind of humanize our researchers so that people might start to engage with them in generally to communicate research – so we're trying to communicate that research in ways that meet our other goals as University from you know inspiring other you know recruiting students amplifying the you know the audience for our research that we're doing – even maybe even show funders what we're doing so there's a lot of ways and reasons we could use social media as a university to create so paid alluded to this but this whole idea like social media is social and two-way there we emphasized establishing a dialogue with folks and I'll be honest I personally and we're trying to be better about this on the sharing science account as well about establishing this dialogue it's really easy to they scheduled a bunch of tweets have a lot of really great information out there and that's really helpful but really so talking to folks and answering questions and potentially starting up collaborations and doing a lot of what what page is demonstrated that that she really tries to do is engage and create a dialogue with both to actually have this two-way mode of information sharing so this kind of goes into the idea well what type of communication are you looking to do and so this is a really great visual representation of this this idea of deficit versus engagement and so deficit can be thought as just providing like there's your audience just doesn't have the information and so we provided to them and they're just going to soak it all up and versus engagement we're actually having these dialogues or actually both parties are working together to say solve a problem or to get a desired goal out of it and so you can think about this in a few different ways and furthermore which is breaking it down here so deficits just kind of talking about scientific findings this is what's done say in a manuscript or the pre QA part of a scientific talk you or you're providing information because that information is not currently out there then you get into dialogues user two-way discussions between scientists it can be just between scientists or scientists and non-scientists and each informs the other and then it gets into participation you actually have public engagement in the scientific process and you can use you can use all three in social media but dialogue and participation is really when it gets into this is a really great way that you're not just providing information but you're making sure that your audience they're they're asking for it they're they're working with it they're working with you and so we really encourage dialogue e-participation and since we since i guess we in this room and many but some is call our scientists there's science of social media there are many studies out there have talked about social media and the science behind it behind being a successful a twitter or instagram or using social media to communicate science in different ways there's also science in social media and so this is kind of more examples of say oh so this is a really great study an introduction to social media for scientists there's a lot out there in the conservation world and again this is where I come from so I have more experience in this so but also I mean it came across a study recently using social media to qualify a nature-based tourism and Twitter can predict citation rates there's a lot of science in social media and scientists use social media a lot we've had folks on our blog talk about using social media to enhance your science pieces will come out using Twitter the benefits of Twitter for scientist and then Paige has written a lot about this on our blog on Twitter so there are certainly benefits to using social media as a scientist like I started with like I said when I started there's a whole bunch of different outlets out there so what's the best outlet for you depending on what your goals are so this is a really great figure from Vic and Goldstein and I'm not going to run through the whole thing but basically the high points are who do you want to talk to why do you want to talk to them do you want to create content do you want to establish community do you want to just curate really cool stuff and then how much times you have and so there's a lot of decisions that go into picking the best outlet you really want to think about your audience this is something we talk about just generally with science communication who do you want to talk to who is your audience novel social media is created equal in terms of audience if you want a younger crowd things like snapchat Instagram tumblr you're looking to talk to say news outlets or other journalists or other scientists Twitter is really good for this in a longer form especially talking other scientists and maybe even members of the non science community blogs if you're looking to keep up with family and friends Facebook is a really great vessel for this if you're looking for gender specific audiences things like Twitter and excuse me things like Pinterest and read it and I'll just say that anyone can use any type of social media outlet so these are broad demographics but yeah depending on what you're looking for might be more inclined to use one over the other but again anyone can use and is using these different social media outlets it also depends on what type of technology you're looking for so different social media outlets use or more on time to use videos some are for more time for photos are you looking for conferencing or you're looking for networking and again there's more there's so much overlap even every day now I remember putting together a PowerPoint stay like eight months ago we were talking to do the same things and some of those things didn't overlap at that time because a lot of these services are just looking to do more and more with their services you really want to think about what you want so up using social media is a scientist you're looking for increases in citation or visibility you're looking for collaborators you want to make your work open-source do you want to interact with the media or get your research out there to get covered in the media do you are you API who wants to recruit to your lab are you looking to gauge and specific audiences or you just want to humanize by it or any or all of these things and I touched on it earlier but really think about how much time you want to spend again these are generalizations you can spend as much or as little time on any of these if you want but some of them by design take longer than others so Twitter is on the shorter end of time if you just want to kind of do the minimum so you can spend 5 to 10 minutes a day on Twitter you can spend 30 seconds on Twitter you just shoot out a tweet a day but you can spend hours and hours on Twitter depending on what you're looking to get out of it because you are conveying these brief messages or links or even photos we would sort videos but under this or equal to the 140 character limit something special I do like about Twitter is that you can use something called TweetDeck and huge Queen has a few other ones but this basically allows you to follow you can have multiple accounts running at one time you can follow certain streams or certain hashtags so it's a really great way to kind of manage the content that you're taking in and putting out but that so moving on from Twitter so Facebook might require a little bit more time and your audience your goal might be a little bit different WordPress again it's a blogging a place where folks can blog blogs just by design take longer much longer than a tweet will take and then if you want to be more photo-based for example you can use something like Instagram and like Paige said earlier there's there's many ways to use Instagram as a scientist and it's changing so much so rapidly that I can imagine how this conversation a year from now will be even more ways to use it ok so I cover a kind of a lot of the basics what you can in 20 minutes I'm going to kick it over to Page to really give more get into the weeds a little bit more talk a little more about her experiences and her research as she's done thanks Shane so I'm going to talk a little bit more in depth about blogging in particular um but first just some points about using social media in general and due to some pointers I like to give people as kind of just overall things to remember when you think any form of social media and this is thinking about going back to the fact that social media is social and how can you leverage that those social networks to achieve your goals as a scientist I think that's really important to think about um but other points would be there's so many ways now that we can use social media to kind of share our lives as scientists in ways that we couldn't um I didn't really have a lot to even you know ten years ago so think about you know your life as a scientist what your story is so your experiences your no emotions when you solve those results in the lab your research and progress any insights you have a lonely way anything that could help other researchers or just in the general public to understand like what it looks like to be a scientist on a day to day basis these are things within the moment stories that are social in nature are really kind of very powerful for using in social environments in particular I'm so encouraged you don't need to think about those there's also brainstorm ways and I'm willing to come to start exploring how you could use two-way communications or how kind of this feedback process or this social communication could enhance your research and your outreach and/or your outreach so start exploring social media as a way to get beyond this hey I'm just going to write a manuscript it's going to go out at the end of my research process and it's just communicates final results the kind of the products of my friends think about how you could start using social media do all aspects and all processes you know different sections of a research project and how you could use social media to communicate things in process and also to kind of have dialogue with other people so it's going to look different for everybody I'm just looking for the next slide so another thing is to just try to think about using social media strategically and so I'm going to present some information it's just kind of your basic strategic communication which means essentially that there's you know we're not just going about our communication haphazardly we're going to think about it really from a strategic standpoint including our goals what we want to get done and how we should best go about doing it and so anytime you're communicating like anything there's always this kind of what's often called a rhetorical triangle of kind of at least three very important things you need to think about and one of the first ones is your message of course so if you think about what you want to say what do you want people to know and you can also think that about that from your audience's perspective of what does your audience care about so if you're using Twitter to talk to colleagues about research that you're doing right now for one what you want to say to them so maybe you really want them to just know about the results so that they might find them in their future papers maybe you want them to know that you're having some issues and you would like to get feedback on has anyone else seen these issues in this experiment or something and the other thing about what they care about um so that your message is going to resonate with them so if you were on Twitter to communicate to other colleagues you might say very different things than if you were on Twitter mostly to just get the general public interested in science and so on whatever platform you are based on and followed you you could think about okay if this is the general audience do they really care about my methods or do they care mostly about you know me as a human really the big picture of my research the importance of it start thinking about what your message is what you want it to be and then also what would resonate best with your audience so that kind of goes into the next piece of your rhetorical triangle is your audience so who do you want really want to talk to who is your target audience and then from there for sessions for social media think about what platforms they use so I do know some people that will say maybe even researchers to say I don't know they want to recruit students undergraduate students to their lab and so they're going to jump on Twitter and start tweeting about the research well there might actually be a not very good strategy if a lot of the undergrads coming in through your lab aren't even on Twitter in the first place maybe they tend to use Instagram or snapchat and so you want to use a platform to say use that you can actually reach them the next function of this is kind of yourself as the author so a big thing to think about when you're communicating strategically is how your message not only reflects your interests and your values but how can it impart credibility to your audience um so a big piece of communications to be for communication to be effective your audience has to trust you or else they're just not going to listen to you or they might just skip over your messages and I and if they're following me on social media they probably want to know more about you as a person so when you're using social media and communicating about things think about how do you communicate best your interest how do you show people what you really value what scientific values you hold um how do you explain who you are do you have that clearly fit and your bio on Twitter you want people to see you as and how are you going to impart that credibility to people and finally although it's not finally this is kind of throughout the whole process you want to think about what your goals are and so if you have particular communication goals you should think about those first before you just randomly choose a social media outlet to start using so your communication goal should guide your message your target audience is and how you present yourself to them so let's say my communication goal is really just to to recruit undergraduate students to my research lab maybe what do I really want you know what is my message then going to be is it going to be really technical and all about like very specifics of research or is it going to be kind of fun images from the field showing students what it really looks like to be an ecologist you know they really do they even know that that's a potential career path my show them pictures don't get a better understanding of what that actually means maybe I make it seem fun in person myself is that kind of practitioner of this talk about my motivations how I got to this point in my career as there's so many things that I would think about communicating if I have a clear idea of what my goal is and my target audiences and just keep those things in mind that's really big picture but keep that in mind when you're using social media so I'm kind of you know something we're talking about social media very broadly and I'm going to just talk a little bit about blogging in particular because I've done a lot of research on blogging and been blogging for a while blogging is often sometimes also mysterious for some researchers because you don't really know like how to even start what you'll even put out there so I'll just kind of give you some ideas of what other researchers are doing as far as blogging and so some of outlets out there as far as choosing of an outlet for blogging there's some things to think about mostly is just to think about like how much control you want over that platform and a little bit about the audience just as an example WordPress it's a very common like one of the ones I point everybody to if they want a good amount of control over what their blog looks like but it can also be a little bit of a learning curve to where someone could jump on you know blogger or something and there's less there's less control but it might be easier to get started than something like WordPress and there's something like tumblr where it's actually a little bit more about the audience so there tends to be kind of this built-in audience tumblr because it's also in of itself a social network so a lot of people like younger audiences will be on tumblr already and so a blog there might attract some of that particular audience and so it might be way to tap into an audience as well as you know choosing how you want your blog to look but blogging it's changed over the last few years but it still remains and any form of social media still remains largely an experimentation process there's so many ways you could use it there aren't a whole lot of rules out there and it's just exploring what you really want to do with it can be really important and I've conducted for my dissertation a big study of science bloggers and their practices so some of the information representing your is coming from that so it's coming from some evidence these are just some tips that other bloggers when I interviewed them kind of communicated these things about how they blog and what they think about and one of the most important things you know some of the important things to think about are and this goes back to the power of social media itself is revealing the process of science not just the products of science if you think about it if we can use a research paper to just communicate our results at the end of our project we could just keep on using that maybe we could write our research papers up to be a little bit more accessible and that's all we would really need but with social media we could be you know blogging at the very beginning of our resources we could be blogging from the field we could be doing it any time any point in our research so why not communicate the process of how science even works in ways that a lot of people don't normally get I tell people to challenge or start some tips from science partners to challenge yourself to talk about the significance of your studies as well as kind of the technical details so that your audience especially lay audiences know why they should care at all and kind of an everyday language that's again just using blogging as a way that's different from like writing a traditional manuscript so you can capture different and potentially a wider audience for your research another kind of rule that a lot of people throw out there for blogs is to write conversationally people are often reading a blog from you for the perspective of you the researcher instead of maybe a New York Times article because they care about you they care about your perspective it's really the only reason they follow you so telling the human stories behind your science including your story giving your personal insights and your your experiences like we talked to Mike you tell someone over a cup of coffee that can be a good way to engage people in ways that fit why they would even be following a blog and then also just thinking about what is shareable so there are certain things that are more or less shareable in social media environments often very useful or practical information is highly shareable one of the reasons why some of my patent was popular blog posts tend to be those in which I'm giving you know you know top tips for using Twitter for science and I give some very practical useful information to people and they they will tend to share it with others because it is useful and practical so if they if they use any of that information it seems like it was useful to them built in to share it with other people so those are just some like big-picture tips as far as why you would even want to blog about science and blogs are a very important component of like this this overall science media ecosystem I call it because now all different forms of social media as well as traditional new that's news outlets and stories from them they kind of combine into this overall ecosystem like different components of science communication landscapes that kind of fit together and compliment each other so you might get from a blog about somebody science and a field research experience and you might get things you would never get from a New York Times article about science and so these things kind of fit together so that people can get a big picture and understand what science is all about a lot of site of journalists also consult science blogs to get stories to get sources and blogs often providing information the perspectives like I said that are missing from traditional media sources and so to fix that you can provide things that just otherwise really aren't out there that people can't get you're providing something very valuable and useful that adds to the ecosystem from my own studies of science blogging there is some indications that there can be some correlation between science blogs are written to be very entertaining and promoting science illiteracy so kind of bringing people in to read you know a cool blog post about this new species of whale we haven't seen before I mean might in how to be very entertaining it might capture people that don't normally read someone to the research papers for example and promote their own knowledge or literacy about what science is and want to know what it means to be a scientist so just I'm going to like breeze through this but I've also done some research on who reads science blogs period this can be very helpful when you're thinking about blogging it might be useful to know who's going to read that so from our study of science blog readers there's definitely some indication that it tends to be a very niche audience and this kind of makes sense but science the people that who read science blog tend to be very educated they tend to be interested in pursuing a science career but not always a lot of them are other people in science fields but again not all of them to the extent that you can write excessively and write for entertainment you might start to capture a wider audience but you know if you seem if it seems like the people that read your blog are still those that are tend to be interested in science anyway that's normal that's not like you're failing in science communication any form of social media out there tends to attract mesh audiences who are already looking for science information so don't feel bad if it seems like you're catering to those audiences but some factors behind why people would even read blogs in the first place one of the first ones actually is kind of entertainment and curiosity so don't be afraid or don't forget to kind of appeal to those things to appeal to these entertaining stories about you know your field experiences or really just appealing to people's curiosity about science that is a large part of why they're reading science online but they're also reading for your perspective and your own writing skills for just information they can't find anywhere else to the extent where you can provide information about your own research that you know will probably never get written in a you know a news story that could be you know a big draw to your own science blog and then much less do people read sort of to be within this community but there is a very small audience of for example other science bloggers who might come to your blog to kind of be involved who want you to maybe ask them questions they want you to engage them and these on this particular audience in particular is going to be the ones who share your work they're going to be the ones who tweet your blog post and share them on Facebook and so it can be very important to provide a little bit of sense of involvement or engagement for some of your readers who are going to also you know share your your blogs elsewhere so and this is just kind of big picture about thinking about okay how do I even a personal blog like what should I be focusing on when I'm blogging and these are just from other science bloggers some big themes and what they think about when they're blogging and there's three kind of these fall into three categories one is this ecosystem approach I call it because it's thinking about your blog as belonging and kind of fitting into this giant online content system out there so thinking about if I'm going to blog if I'm going to write something and take the time to do that I'm going to focus on something that I have a unique angle to contribute it or I have something very unique to say I have a personal insight that most other people don't and so I'm going to focus on those things that I don't kind of see elsewhere another one is this value-added blogging so this idea of I'm going to really try to add value to what's already out there I'm going to add my own interpretation my own opinions as a researcher if I can I see a story that I feel like I can really elaborate on and I can tell it in a special way that other people can't I'm going to focus on those stories instead of focusing on kind of a content or stories that anyone else could write by just doing some research and then the third part of it is kind of finding something different or finding a niche for yourself so looking at what's out there and deciding that hey not a lot of researchers are blogging about insects I do that so I'm going to really focus my blog on that because I don't know it's really filling a gap that's out there I'm sticking to core topics that I've sort of built a reputation for myself on and not being kind of a slave to the typical news cycle like having to always keep up with both newsworthy but instead focusing on my own very unique content so for me it might be focusing on blogging about science communication itself and you know talking about things and I don't see um covered elsewhere and you know building up a you know a strong core of scientific information on my blog that people will come to my blog for and and they'll start to see my blog and remember that my blog is all about that so they'll come back for that information and then finally this is just a piece that this is again from interviewer from interviews of science bloggers and asking them okay how do you decide what to blog about like what's one of the big you know important things do you consider when signing of whether it's worth to blog about something and one of the top factors is whether someone is passionate about it so a blogger feels like look I don't get paid to do this probably I'm a researcher I have a limited amount of time I'm only going to blog about something if I feel really passionate about it maybe you know it just pulls at my heartstrings maybe it makes me angry maybe it I'm just really excited about it but that's going to be my first kind of criteria to decide whether or not I'm going to blog about something the next is can I add context to it so a lot of bloggers will say unless they feel like they can add it a specific you know maybe personal insight or context or something that maybe another news reporter couldn't unless they can find that they're not going to blog about it because again it's just what not really be worth it so kind of going down the line there's no other factors that go into this kind of blog worthiness criteria whether it kind of already fits your blog theme whether you think it's relevant to your readers whether within your area whether it's within your area of expertise etc so of course it doesn't mean you have to stick to these things this is just things that other bloggers use to decide whether something is blog lately so um that's it and I think at this point we're going to open it up for questions so I'll let chain kind of take over that part great thanks Paige okay so just a few housekeeping things and then yeah we'll open up the question so just touching again on the sharing science Network if you join the sharing science network if you're really interested in communication and outreach in policy and social media and all these things you can go to sharing science of Ag org and has a backslash join what we do do is we send out a newsletter every month that has a whole bunch of things like ways to engage ways to ways to be inspired by what other folks are doing we're working on a system where members can actually just directly talk to each other and share ideas and best practices the notes types of things so the reader is really interested in this type of stuff please consider joining we also have opportunities for folks to take over our social media so on our Twitter account we if you're interested in telling everyone about the type of communication and outreach that you do please consider dropping us a line we have guest grammars on our Instagram account to show what they're doing out in the field what they're doing with the research and we have postcards from the field which are little short segments with some great images about folks out in the field telling us what they're doing the fieldwork a whole bunch of additional resources again you'll get the webinar but things from us a bunch of resources from page following Twitter or blog the LSU LSU Twitter handle my personal one and then yeah will will take us a question so we actually have living ambrósio my colleague and sharing science program she's been monitoring questions for us so she'll do some against curating for us sure hi everyone on one of the questions that we had that page has already addressed a bit in the chat is the question of where to find the time to do social media and I think shame you also wanted to just add a little bit about that sure sure yeah I think patreon Turbots she typed in a really great response that you all should be able to see but one other thing I would just say and again I do this professionally now but even then if you if you really just want to kind of get information out there and you just a really strapped for time there's ways to schedule posts and schedule media especially on Twitter we use again I put up tweet deck but if you have different types of software where you can just schedule things to come out at certain times and so that might not get to your engagement and your necessarily your dialogue goals but if you're really strapped for time but you want to get information out there I think a great way to do it another question that I think is for both of you is how does one start building their online following um so I can kind of tackle that one one of the things I've been encouraging people to do as far as so growing your audience online for different people it can be easier or not so easy so I mean for example is a GU starts a science communication Twitter and it's creates if there's going to be some amount of people that follow that just because that maybe they already follow a GU they recognize that as you know you know an organization they recognize it can have some built an audience that kind of starts to grow organically it can be very hard as an individual just starting up an account and people might not really know to follow you they don't know where to find you and they can be very hard you know to Gaudio to grow your audience from scratch for that and I've started to do this too with we just started an Instagram account for the college of science this year and one of the first things I did is I always tell people is that nine times out of ten if you follow some room it fits within your like your target audience they'll follow you back so one of the big things we started doing is kind of looking for our undergraduate students here don't ask you who were interested in science and we followed them and they follow us back and very quickly we have you know eight hundred followers just because we've started to interact and actively go after that audience it can be a very good way if you're starting isn't individual start following people that you you'd want to engage with start to engage in like Twitter chat like organized Twitter chats if you see them out there on having conversations with people and then having them retweet you really amplifies your potential audience people will start seeing that you tend to you know maybe go to read about science communication and it's there in Chisholm that they follow you you're going to use hashtags that are relevant to what you want people to follow you for like hashtags icon they'll follow you that because it seems like you're twinning about that using some of those strategies to just help people find you is a good place to start I would say thanks so much Paige one other question that we've had is um having to do with how bad is it to have an account but not close to it very often is it damaging to a reputation to only post a one or two times a month so that's a good question too I would say um I would say it as an individual as an organization there might be some risk associated with that of getting on something and letting it get outdated and then people go to that wanting to find information about say this project or this organization and they can't consolidate it that there might be a little bit of risk set in general though for like an individual researcher um I would say the risk is kind of minimized and it's just that if you think if you're dedicating time to that but you're not getting it regularly you're just not going to get a lot of followers so people will tend to follow the room as they see is you know that you're regularly posting even if it's only once a month but it's on a regular basis they'll follow because they know that okay and in the next month I'll get at least not one more update from this person so much for following them so I would say is I'm going to make it a regular thing regardless of how regular you know what the interval is but that is a good place to start thanks hutch um there have been a few questions along the lines of concerns about either privacy issues using social media social media presence opening people up to a new level of scrutiny and just sort of I think concerns along that line is how do you approach social media both from being more scrutinized and also what sort of ethics principles do you want to maintain on social media in terms of sharing content and so forth I can start this one and then the page I'm sure you can provide some more info but I I mean I would just say and I think I said this earlier but I mean it's social media at least for me talk from a personal standpoint it's it's it's personal in the decisions you make and kind of the goals you want so if you I'm very I try to be very conscious about what I'm putting up on my public account and very very conscious about what's going up on the AAU account and so I ask myself the question am i okay with literally anyone seeing this if the answer that question is yes and it goes up if the answer that question is no it doesn't and then obviously there's some sort of gray area in between so I'd say with with kind of like are you okay with it being public that type of thing sometimes yeah we do get outside of our comfort zones per se but again if it's if it's a hard no then no as for more of the I guess comments or potential like folks not necessarily agreeing with you or anything like that that's gonna double depend on you as a person or an organization what you're going for but I mean it's out there so no one is going to agree with everything you say and so I think you can probably gauge that a little bit by knowing or at least have an idea of who your audience is and you know who your audience is and you probably a decent idea of the how much they will or will not agree with you and so maybe you can gauge it from there yeah thanks Shane I would say so I've been seeing some questions about ethics and privacy I'll specifically just mentioned because I've been talking to our researchers a lot about this is that scientists will often be nervous about for example sharing results that I've published yet or if they're a graduate student what can they share or like their lab you know that kind of thing um so I would say so if you're a researcher especially in our university you typically like I said especially in university you typically have a lot of freedom um to share your own work you typically have copyright of your own work like figures pictures you've taken that um that's very often you have total freedom to share the I guess there are some things with that is number one if it has been published before like if you have a research paper that's been published what pictures of what's like figures you can share from it on social media you always have to think about copyright so that's is a big thing that I talk about for anyone is just to just plenty of like um first of all if you want to share your own figures and stuff from the paper you can request copyright permissions to share that for example on your blog from the journal um and then also if you're just looking for pictures and stuff you can always use Creative Commons sources so that that gov sources like CDC pictures pictures from Wikipedia pictures from Flickr Creative Commons so this plenty of ways you can incorporate visuals into your social media without violating copyright so just do a little bit of research on that and inform yourself so that you aren't violating those kind of things and then if you do have pictures you want to share for example you're a graduate student should you ask your PI I would say yes just to make sure that you're not sharing anything that you know would hurt your yank your chance instead of publishing that material or that you don't want other people to steal ideas that typically there's actually some research that sharing that in social environments actually it's more preventative of people stealing your ideas than that because typically when people steal or kind of beat you to the punch at publishing is typically because they don't know that you're doing that research on supposition like figures or preliminary data in something like Zig share I want to see what sort of that but it's a way to create do eyes for just like preliminary data or images you have and you can you know share out things like that they're in progress and it still get credit for them but again it's always good to ask especially if you have a PI if you're working with other researchers to make sure they're okay with you communicating that those visuals or that science okay we have a question about have you firm troops to recommendations on the best time of day to post on social media so I'd say I just saw a tweet from you the other day page you can actually talk to us really well one thing I would just say though is that we are when especially with our aju account we are very conscious and try to make sure that when we're scheduling tweets just putting information out there that we do it through the night as well so we are in the eastern time zone in the US but we get a lot of uptake from international audiences as well when we're closing things at 3:00 4:00 5:00 in the morning on our end because you wouldn't necessarily think about that so I'd say I don't know necessarily about during the day at ease personally but I will say we have had some success there so just being conscious of audiences around the world yeah that's nice to do is just think about your audience because that the best time between your blog or whatever is literally like all it is is based on your audience position for Twitter just tweets often kind of get buried in the timeline it's best I mean obviously the best time to tweet or to post these things would be when your audience is also online and on that platform that's kind of hard to know sometimes but if you think about Twitter for example during the day when do people get on their Twitter is probably something that's maybe throughout the day people just kind of randomly check it maybe at a lunch break maybe it up and break I mean just think about like when people might ticket kind of technology break if you could kind of survey your audience to figure that out then be awesome but some of it is just kind of this common sense thinking about when your audience might be online to engage with that content that you're putting out great and we're going to address just a couple more questions and I want to say we've seen so many interesting and thoughtful questions here it's definitely supported our thoughts that were going to try to do a social media tool one webinar at some point this year so stay tuned for that but one of the other questions that that's come up a couple of times is how to deal with trolls or as one person referred to it also the revenge of the comments section so how do you deal with that kind of negative responses or trolling on social media so that's always a hard one there there actually are some research studies out there on this kind of thing especially related to online incivility and so I encourage people to kind of look through Google Scholar and there's definitely some rings out there on this kind of thing as far as dealing with trolls first of all you're going to get more of that if you if you tend to write a basset like say please a concise topic something like climate change and your hashtag in those things and you're giving keywords that are going to attract people like that you're definitely going to get more of that personally I get very very little of that just because I'm talking to this niche audience just other science communicators and it's just very very rare so a lot of times what you think is going to happen how many trolls to think you're going to get you actually kind of overestimate that unless you're you know like again you're your scientist researching and this may be an area that's a public debate or politicized then it can be tough how to deal with those people typically if you can see that the troll is absolutely not trying to engage at all and it's just trying to get some kind of like angry response from you you don't have to respond you never have to respond sometimes responding or dealing with those people on Twitter it's just going to backfire because they aren't ready to to process information in an unbiased way at all so it's pointless to engage if you can tell someone is just trying to ask a question and it seems like they genuinely are ready to process information unbiased like they just want a response it's fine to respond it doesn't perfectly fine to not respond at the point that you find that these people are just trying to argue with you and they don't actually want to response from you at all great thanks that actually leads pretty well into our last question that we'll have time to address today which is how much is too much especially regarding advocacy over social media um I can start with this one I would say so I think Paige touched on this but putting in your outlet but let's say you're you're thinking about doing Twitter so much it's kind of a hard thing to do especially when folks you're tweeting out are probably following or potentially following hundreds if not thousands of people so if your tweet showing up I don't know once every even if you something once an hour I mean there's so much else out there I think like like Paige mentioned it's really good though to think about doing things strategically timewise so you're not necessarily just not about necessarily inundation but you might be putting a bunch out there at a very targeted for targeted purpose at a targeted time and on the advocacy enamine if you were for example say tweeting at a certain legislator or something they are used to this they are expecting this I don't know if there's a magic number out there but again I would suggest being smart about what you're putting out if it's it's content that that has numbers behind it or has data behind it or you're putting out really like thoughtful discussion points probably really great it if it's just for and you've done a no bending frustration or something but maybe just think a little bit more strategically about that yeah I totally agree I have kind of two points that kind of come to mind when it comes to advocacy the first one is just that regardless of what it is on social media it's just the fact that look if it's a Twitter account that's public anyone potentially can see this it's basically going to be permanent anyone could look this information up is just to follow the rule of if it's if it's something controversial or if it's something that could potentially harm you you know your science your business or something like that essentially I would avoid treating it unless you're really passionate about it so unless you feel very strongly about it don't do it but if you feel strongly if it's something that's close to your values or this really close to your opinions and what we need to be doing as far as sense some kind of science agenda you absolutely as a scientist arts are especially like a month of trusted sources out there but I think it is important for scientists to advocate if they feel strongly about it so kind of gauge that based on whether when there is important to you to do it or not but the second one is actually there's been some really cool research on scientists doing advocacy and impact of that on their credibility and there were some papers that just came out kind of associated with the science March and there's actually some findings that scientists doing advocacy with that being tied to political agendas did in this particular case did not harm their perceived credibility so for example if they were advocating based on data a particular approach to climate change or a particular approach to some kind of issue that did not really harm their credibility doing that advocacy at all the only time that it started to heart their credibility is when they started blending in political agendas or political opinions so sometimes as a scientist advocating but having that mix up with expressing our political opinions might start to have especially people that aren't of our same ideology start to question us or trust us less so there's some interesting things there as far as like doing advocacy without hurting their reputation as researcher there's ways to do it you just have to kind of factor in some of these things as far as you know how people process scientific information and the nature the flu the politicized nature of some of these conversations great thanks so much Paige so we actually we ran over we do all had a lot of really great questions we didn't get a chance to address them all but thank you for staying on Thank You Paige so much for helping out with the webinar today it's so long yeah and so like I said we'll be in contour we'll be in touch late this week early next week with the recorded webinar if you want to reference it or be able to spread it around and then you have our information if you have any more questions beyond this so thanks again everyone

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