U.S. Bank dropping name from arena


WLWT NEWS 5’S DAN GRIFFIN HAS
REACTION TO THE ANNOUNCEMENT.>>WHAT’S IN A NAME? A LOT DEPENDING ON WHO YOU ASK.>>I HAVE BEEN HERE 37 YEARS. U.S. BANK ARENA. I DON’T CARE WHAT THEY CALL IT.>>U.S. BANK ARENA HAS CARRIED
THE SAME BRAND FOR TWO DECADES.>>BUT NO MORE, AS THE BANK
ANNOUNCED IT’S PASSING ON NAMING
RIGHTS MOVING FORWARD. THE BRANDING AND SIGNAGE IS
LIKELY TO GO STARTING NEXT WEEK,
THOUGH THE BANK IS EXPECTED TO
HAVE SOME KIND OF PRESENCE AS
PART OF A THREE-YEAR AGREEMENT.>>THE 513 ARENA. I LIKE THAT.>>SOMETHING THAT WOULD BE
INTERESTING WOULD BE TO GIVE IT
A NAME THAT IS NOT A BRAND NAME,
LIKE YOU KNOW, A FAMOUS PERSON
FROM CINCINNATI.>>THE FUTURE BRAND ISN’T CLEAR. THERE HAVE BEEN DISAPPOINTMENTS
SURROUNDING THE AGING ARENA. AFTER ALL IT’S MORE THAN
40-YEARS-OLD. IN 2014, COUNTY OFFICIALS TALKED
ABOUT NEEDED UPGRADES AFTER
CINCINNATI GOT PASSED OVER FOR
THE 2016 REPUBLICAN NATIONAL
CONVENTION. IN 2017, ARENA OFFICIALS PUSHED
FOR A BRAND-NEW BUILDING TO
ATTRACT MORE CONVENTIONS AND
CONCERTS BUT THAT STAGNATED. CITY COUNCILMAN DAVID MANN, SAYS
— DAVID MEN — DAVID MANNSAYS
AN ARENA OVERHAUL WILL COST A
LOT OF MONEY. SOME FIGURES HAVE SURPASSED $300
MILLION. MANN SAYS TAXPAYERS JUST HAVEN’T
BEEN INTERESTED IN FOOTING THAT
BILL.>>I THINK THE NAME IS THE LEAST
OF THE PROBLEM, THE LARGER
PROBLEM IS WHAT’S NECESSARY
MODERNIZE THE ARENA AND WHO
MIGHT BE WILLING TO PAY FOR IT
NOW.>>IT IS NOT CLEAR WHAT BRAND OR
NAME W

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