What are some key takeaways from the recession for financial marketers?


ROBERT J. SCHILLER: Some of the
key take-aways that we’ve really learned coming out of
the recession is testing, experimenting, reaching out
and utilizing as many technologies as possible, to
where now there are so many things happening with
technology, so many changes in the way that the clients are
living their life, that you have to be willing and
ready to try as many things as possible. But also be prepared to just
measure them along the way and understand the impact that each
of your tests has on your marketing campaigns.

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