What Does a Freedom Business Mean?


James Schramko here from SuperFastBusiness com. My good buddy over there is John Lint from 10XPRO.io. Hey, John. Hey, everybody. Nice to be back, James. John, I hope you got your swim or surf in today. I know it’s part of your routine. Yeah, yeah. We get to spend time each year, we reflect on business, we hang out in the Maldives. We surf, swim, snorkel, free dive, chat business, eat healthy food, always a sold-out trip. It’s an amazing trip. But what we do get to do is to hang out with a few other entrepreneurs and just reflect on what does it actually mean to have a lifestyle business? And is it something we actually want? And I really like talking about it with you because in my case, as a business coach, I get to see a lot of businesses. And I’ve seen people on the scale of bordering on lazy, don’t have many needs like no family, living in a lower-price economy, and they don’t need that much to have a good life. And that’s cool. And then there’s the other end of the spectrum where they probably have everything, and they have big needs. And it might come from a really deep down desire to, you know, maybe it’s something that happened when they’re a kid or whatever but they just really like getting into it, and there’s no off button. I’ve seen documentaries of people like Warren Buffett and Bill Gates. They seem perfectly happy to be always on, always busy, always reading, and they love it so I’m not judging here. What I’m saying there is a sliding scale between full on and almost full off and probably somewhere in the middle, which I’d classify myself. I’m on when I’m on and I’m on about three days a week. I really, I hate to use the word hustle, but I’m maximizing my focus. That three days a week I do calls, I create content. And then for four days a week, I’ll pull right off the throttle and I recharge, relax, reset. And every single day, I still manage to get my surf in. How are you balancing your workload as you build out the 10XPRO.io software empire? You’ve got this amazing tool that people are really switching on to now. They’re starting to realize, Hey, I don’t need Kartra, I don’t need Click Funnels, I don’t need LearnDash, I don’t need Kajabi, I don’t need all these things that I thought I need. I don’t need a cart, I just need 10XPRO and my CRM software of choice and I’m good to go. And as the user base is rapidly increasing, and it doesn’t hurt that we keep talking about it, how are you managing the workload to not sort of tip it past a point where you’re really comfortable? I can see a surfboard in the background and I know for a fact this is part of your routine. Tell me about it. Yeah, absolutely. A big part, obviously, is to surround yourself with a team. We talked about this all the time, having a team so then you can obviously get some tasks done and get leverage and get that freedom, that extra time is very, very important. So obviously, with 10XPRO.io, we are in a good position from that point of view. We have an amazing team that has been with me for more than seven years now, we have worked on many projects throughout the year. So I have a great support team that handles all the customer support and I have a great development team. So that definitely already there frees up a lot of my time so I can focus on the strategic stuff. So if you’re listening to this, and you’re not in that place yet, then you know, I’m sure you have heard that James and I talked about this many times, building your team is one of the first steps to getting that freedom. And it’s one of the hardest steps, you know? Leading a team of people is not easy. It’s a hard step. However, if you do it right, you end up with what I would call the campfire effect. And that is, if you’ve ever been to a vacation camp or hung out at a campfire, and people sing songs, and there’s a guitar, right? You don’t look around the campfire and see everyone with a song sheet. Most people know the songs and they can sing along. And maybe someone goes away from the campsite, they go to bed early, they go and play a game of cards, someone else will come and sit down and they know the song as well. So over time, your team knows the songs and they know them off by heart. And people can come and go but you don’t have to come and teach them all from scratch. That is the team effect, the campfire effect where you get to perpetuate the culture and the business takes on a life beyond just the founder. And you seem to manage this almost better than anyone I know, John. At the same time your chill and relaxed, but also focused and machine-like. It’s like, you’re not far away from being contacted if there’s something we want to talk about but at the same time you still manage to get your surf, your relaxation. It’s like you chunk your day so that you’re able to balance both. Maybe you’re load balancing it, you’re a multi-thread CPU processor or something. Yeah, I mean, it’s about planning, as well. I actually design my week, right? What type of lifestyle do I want? What do I want to do? Because, yeah, there is business, but then there’s all the other stuff, right? You know, there’s the activities, your health, your nutrition, your relationship, all of that needs to have a space in your calendar, in your week. So it’s not just about work, right? Because, yeah, maybe you’re going to work like crazy, maybe you’re going to make maybe some more money, but maybe you’re going to be miserable because everything else is lacking. So it’s all about the balance, right? Like, when we go to Maldives, it’s all about enjoying life, chilling out. There’s still internet on the boat so if there is anything that happens, okay, we might still react if there is a big need. But otherwise it’s all about letting go and really enjoying that business that we built which is all about, for me, at least the most important thing, is freedom and lifestyle. And freedom has always been a very important aspect of the life I want to create. Freedom is very, very important. That’s why I live in all these different countries because I like that, I like that type of freedom, being able to move. I like to go on holidays pretty much five, six times a year, you know? We go to Bali, we’re about to go to Philippines together. I’m going to go to Africa next year, back to Maldive, I’m trying to plan that because that’s the lifestyle I want. So therefore, I want a business that will be able to support that, right? So that’s where you have systems in place, you have a team in place, you have procedures and documentation in place, like you said. And then it’s all about balancing your week and for me, I know that, okay, in the morning, I have the specific things I want to do. I want to go to the beach, I want to swim, I want to maybe work out, I want to chill at the pool. And yeah, you might think well, he’s only having fun. I am having fun but at the same time, as an entrepreneur, it’s a very important time to reflect on different things. Yeah, your brain hasn’t switched off but it’s solving the challenges. To a large extent, I think you’ve created a freedom machine like the platform you’ve built with 10XPRO is where you can put your course and people can buy it. While you’re at the pool, people can still buy the course, you know? For course creators, membership creators, it’s a really good tool because they load up the stuff, they set up the sequences and then all they have to do is drive traffic through whatever means – podcast, Facebook, challenges, competitions, webinars, speaking from stage even, drive the traffic, the machine picks up and takes over. It does everything from the pixel segmentation to, you know. So basically, you’ve got this one place that takes care of everything. Now you don’t have to hire a web team, you don’t have to hire coders, you don’t have to maintain and update and get all this stuff done. It’s all taken care of. That’s what your team’s good at. You’re running this machine, maintaining this machine, developing this machine, making sure it’s always optimized and working for you. And for a low fee which is frankly less than most people should be paying for their server. I mean, I think 10XPRO costs less than a fifth of what I pay for my hosting, just for my busy forum. I really wish I could just tip my 200,000 posts across it. Because sometimes people say James, why don’t you have 10XPRO for my main site? I want to, I wish I could but I’m building a new one. And I’m going to look at that. Believe me, it’s a challenge. So there is a lot of infrastructure involved that you’ve just taken off the plate. So if you want to freedom lifestyle, if you want to design a way that you can still do everything, we look at recurring income, we look at courses, we look at leverage, we look at having a platform that does absolutely everything for you, all you have to do is load the stuff up, follow the tutorials and get it going. And if you’re watching this and you’re not exactly sure how to do it, that’s why we created OnlineCourseSystem.com. It is a comprehensive training and includes the software and coaching from John and I’m also there in the background. We put this course together so you can go from scratch to having your own course and building that system so that you can experience a better life than what you’re having right now. So, John from 10XPRO.io, thank you so much for sharing today. I’m sure you’re off to the pool now.

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